SUBJECT :Logistics Management

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SUBJECT :Logistics Management

Total marks 80

Case 1

(20 Marks)

Q. 1. What are the company’s present logistical problems?

Answer:‘The company has four state-of-an-art manufacturing plants accredited with ISO certification & backed by strong technical support from their foreign collaborators. The company is also having a well established all India distribution network consisting of numbers of dealers. The products flow from the manufacturing plants to the warehouses, managed & maintained by the company, located at different places across the country. The dealers draw their requirements from these warehouses for onward delivery to their customers

Q. 2. Give your recommendations for improving the company’s logistical performance?

Answer:Fierce competition in today’s market has forced business enterprises to invest in and focus on supply chains. The growth in telecommunication and transportation technologies has led to further growth of the supply chain. The supply chain,

Case 2

(20 Marks)

Q. 1. Identify the main logistical problems of the Company

Answer:After the liberalisation of the Indian economy in 1991, the entire business scenario- particularly in consumer durable industry - has undergone a drastic change. The company started experiencing the pressure of competition from local as well as international players. It was observed that during the last 5 years sales growth has come down and the company is losing its market share slowly& steadily. The external agency that conducted a study for the Company came out with their following observations.

1. At all levels in the company employee orientation is

Q. 2. To offer better customer service level and reduce the operating cost, how will you go aboutredesigning the distribution network?

Answer:1967 M/s. Vijay Enterprise ventured into trading of electronic consumer durable targeting the large potential market in the year 1970, the company managed to get the exclusive dealership of a leading electronic manufacturing company in India to market their products in the Western Indiá. Later on, the company with a view to create their own brand in the market established a plant in Maharashtra & started their own manufacturing activities. With a

Case -3

(20 Marks)

Q. 1. What is the main problem in this case? What are your suggestions to the company on inventorymanagement?

Answer:M/s. Decorative Laminates Corporation (DLC) is a supplier of decorative sheets for wooden furniture makers in domestic as well as commercial markets. In spite of competition in this field their sales volumes shown growth during last 2 to 3 years. The last year was recorded 15% more sales compared to previous year. Even though the sales volume are increasing the profit margin is getting reduced day by day due to future competition.

Q. 2. What type of logistical cost approach you would suggest to the company?

Answer: Intrafunctional logistics focuses on the coordination of the inbound logistics and material management as well as cost efficient distribution while supporting the customer service’s goals. All of these activities are coordinated in many different ways and often logistics managers use the total cost approach to find the most cost effective solutions.

Case 4

(20 Marks)

Q. 1. What are the main problems in the logistical network of M/s. Compu-Tech?

Answer:M/s. Compu-Tech is on the reputed Indian companies producing various types of computer printers. Their production plant is situated at Noida in northern India and the products are distributed through distribution centers located in every region. The company introduced LS popular line of Desk Jet printers first time in India in 2005. Immediately on the launch of this products.

The solo more than one lacs units during that year. But the problems came with the boom in sales. Already, the company was running into serious

Q. 2. What solutions would you propose of overcome these problems?

Answer:To see lean perfected – study the NASCAR pit. In a matter of seconds, the pit crew has changed tires, wiped down the windshield, filled up fuel, and given the driver a drink of water. Everything is in the right place at the right time. If only every distribution center would run that smoothly. What’s clear is that mastering inventory levels is central to the equation of eliminating waste, but inventory management is becoming a vexing problem for some organizations – compounded by multi-channel distribution,

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