Dear
students get fully solved assignments
Send
your semester & Specialization name to our mail id :
“ help.mbaassignments@gmail.com ”
or
Call
us at : 08263069601
(Prefer
mailing. Call in emergency )
ASSIGNMENT
|
DRIVE
|
WINTER 2013
|
|
PROGRAM
|
MBADS – (SEM 4/SEM 6) MBAN2 / MBAFLEX – (SEM 4)
PGDROMN – (SEM 2)
|
|
SUBJECT CODE & NAME
|
MK0017-E-Marketing
|
|
SEMESTER
|
4
|
|
BK ID
|
B1810
|
|
CREDITS
|
4
|
|
MARKS
|
60
|
Note: Answer all questions. Kindly note that answers for 10 marks
questions should be approximately of 400 words. Each question is followed by
evaluation scheme.
1 Elaborate the e-marketing techniques used
for various marketing activities.
Answer : Implementing
effective e-marketing strategies ensures that a websites gains maximum
long-term exposure across the Web. The effects of various e-marketing
strategies and techniques differ, but combining most of them gives the optimal
long term results.
BANNER ADVERTISING
Banner
advertising was one of the first online marketing strategies, both on websites
across the Web, and search engines. Whether the banner ad is on well known
quality websites or search engines, the principle is the same: clicking on the
2 “Motivation to buy a product is crucial
part of studies in online consumer behaviour”. Explain
Explanation of types of buying behaviour
Answer : Definition of Buying Behavior:
Buying
Behavior is the decision processes and acts of people involved in buying and
using products.
Need to
understand:
·
why consumers make the purchases that they make?
·
what factors influence consumer purchases?
·
the changing factors in our society.
3 “A website has to be designed to showcase
the company and its products”.
Answer : Creating a website basically involves the
following 3 steps:
STEP 1: REGISTER A DOMAIN NAME
Before you
even think about building your website, you should register a domain name. A
domain name is the thing that looks like this: "yourdomain.com".
Your domain
name represents the URL (or permanent web address) of your website. Therefore,
when anyone types in "yourdomain.com" or
"www.yourdomain.com", they will see your website.
You register
your domain name through a domain name registrar or hosting provider. You
simply check that your preferred domain name is available,
4 Explain 2P+2C+3S Formula in E-Marketing
with the help of a diagram.
Answer : e-Marketing
is still quite a controversial subject to talk about, since no one succeeded to
unify the various theories around it; however there is one thing upon which
there is no doubt – that e-Marketing first appeared under the form of various
techniques deployed by pioneer companies selling their products via the
internet in the early 90's.
e-Marketing Strategy
The
e-Marketing Strategy is normally based and built upon the principles that govern
the traditional, offline Marketing – the well-known 4 P's (Product – Price –
Promotion – Positioning) that form the classic Marketing mix. Add the extra 3
P's (People – Processes – Proof) and you got the whole extended Marketing mix.
Until here, there
are no much aspects to differentiate e-Marketing from the traditional Marketing
performed offline: the extended Marketing mix (4 3 P's) is built around the
concept of "transactional" and its elements perform transactional
functions defined by the exchange paradigm. What gives e-Marketing its
uniqueness is a series of specific functions, relational functions, that can be
synthesized in the 2P 2C 3S formula:
Personalization, Privacy, Customer Service, Community, Site, Security, Sales
Promotion.
These 7 functions
of the e-Marketing stay at the base of any e-Marketing strategy and they have a
moderating character, unlike the classic Marketing mix that comprises
situational functions only. Moderating functions of e-Marketing have the
quality of moderate, operate upon all situational functions of the mix (the
classic 4 P's) and upon each other.
1. Personalization
The
fundamental concept of personalization as a part of the e-Marketing mix lies in
the need of recognizing, identifying a certain customer in order to establish
relations (establishing relations is a fundamental objective of Marketing). It
is crucial to be able to identify our customers on individual level and gather
all possible information about them, with the purpose of knowing our market and
be able to develop customized, personalized products and services.
Personalization
can be applied to any component of the Marketing mix; therefore, it is a
moderating function.
2. Privacy
Privacy is an
element of the mix very much connected to the previous one – personalization.
When we gather and store information about our customers and potential
customers (therefore, when we perform the personalization part of the
e-Marketing mix) a crucial issue arises: that of the way this information will
be used, and by whom. A major task to do when implementing an e-Marketing
strategy is that of creating and developing a policy upon access procedures to
the collected information.
Privacy is
even more important when establishing the e-Marketing mix since there are many
regulations and legal aspects to be considered regarding collection and usage
of such information.
3. Customer Service
Customer
service is one of the necessary and required activities among the support
functions needed in transactional situations.
We will
connect the apparition of the customer service processes to the inclusion of
the "time" parameter in transactions. When switching from a
situational perspective to a relational one, and e-Marketing is mostly based on
a relational perspective, the marketer saw himself somehow forced into
considering support and assistance on a non-temporal level, permanently, over
time.
4. Community
We can all
agree that e-Marketing is conditioned by the existence of this impressive
network that the internet is. The merely existence of such a network implies
that individuals as well as groups will eventually interact. A group of
entities that interact for a common purpose is what we call a
"community" and we will soon see why it is of absolute importance to
participate, to be part of a community.
Interactions
among members of such a community can address any of the other functions of
e-Marketing, so it can be placed next to other moderating functions.
5. Site
We have seen
and agreed that e-Marketing interactions take place on a digital media – the
internet. But such interactions and relations also need a proper location, to
be available at any moment and from any place – a digital location for digital
interactions.
Such a
location is what we call a "site", which is the most widespread name
for it. It is now the time to mention that the "website" is merely a
form of a "site" and should not be mistaken or seen as synonyms. The
"site" can take other forms too, such as a Palm Pilot or any other
handheld device, for example.
6. Security
The
"security" function emerged as an essential function of e-Marketing
once transactions began to be performed through internet channels.
What we need
to keep in mind as marketers are the following two issues on security:
-
security during transactions performed on our
website, where we have to take all possible precautions that third parties will
not be able to access any part of a developing transaction;
-
security of data collected and stored, about our
customers and visitors.
7. Sales Promotion
At least but
not last, we have to consider sales promotions when we build an e-Marketing
strategy. Sales promotions are widely used in traditional Marketing as well, we
all know this, and it is an excellent efficient strategy to achieve immediate
sales goals in terms of volume.
To conclude, we have seen that
e-Marketing implies new dimensions to be considered aside of those inherited
from the traditional Marketing. These dimensions revolve around the concept of
relational functions and they are a must to be included in any e-Marketing
strategy in order for it to be efficient and deliver results.
5 “Businesses are always looking to develop
new sales and distribution channels to maximize profitability and growth”.
Explain
Explanation of role of distribution 10 10
Answer : THE IMPORTANCE OF CHANNELS OF DISTRIBUTION
A) There are
hundreds of thousands of marketing intermediaries whose job it is to help move
goods from the raw-material state to producers and then on to consumers.
1) MARKETING INTERMEDIARIES
are
6 Write short notes on:
a) Sales Force Automation
Answer : Sales
force automation (SFA) software is a type of program that automates business
tasks such as inventory control, sales processing, and tracking of customer
interactions, as well as analyzing sales forecasts and performance. Businesses
may have a custom version developed specifically for their needs, or choose
from among the increasing number of sales automation software products, such as
Interact Commerce's
b) Customer Loyalty
Answer : There
are many definitions of customer loyalty. Yet each of them fails to realize
that loyalty runs hand-in-hand with emotions. Customer loyalty is the result of
consistently positive emotional experience, physical attribute-based
satisfaction and perceived value of an experience, which includes the product
or services.
Consider who
you yourself are loyal to. Surely you’ll answer family and friends. Why?
Because of the emotional bond you have with them. Your family
Dear
students get fully solved assignments
Send
your semester & Specialization name to our mail id :
“ help.mbaassignments@gmail.com ”
or
Call
us at : 08263069601
(Prefer
mailing. Call in emergency )
