MBF403–CRM and IT in Management

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Summer 2013

Master of Business Administration-Banking & Finance-Semester 4

MBF403–CRM and IT in Management-4 Credits

(Book ID: B1410)

Assignment-60 Marks

Note: Assignment (60 marks) must be written within 6-8 pages. Answer all questions. Kindly note that answers for 10 marks questions should not exceed 400 words and 5 marks should not exceed 200 words. Each question is followed by evaluation scheme.

Q1.Discuss the stages of CRM implementation.

(Concept-2marks; stages-8marks)(7 10 marks

Answer : 1.  Draw up a requirement definition document.  This will list out all the features, capabilities and outputs the new system will need in order to meet your business needs.  It should embrace all the key stakeholders such as the IT department, finance, marketing, business development and the users allowing each party to include their thoughts.  Warning:  don’t let it turn into a wish list (or worse a “wouldn’t it be

Q2.Discuss CRM vendors in brief.

(definition-2marks; methods-8 marks)10 marks

Answer : Customer relationship management (CRM) is a model for managing a company’s interactions with current and future customers. It involves using technology to organize, automate, and synchronize sales, marketing, customer service, and technical support.

Technology Selection

Q3.The aim of BPR is to redesign and change the existing practices or process to achieve dramatic improvement in the banks. Discuss the steps involved in BPR and its relation with IT.

(steps- 4 marks; relation with IT-6marks)10 marks

Answer : Business process re-engineering is a business management strategy, originally pioneered in the early 1990s, focusing on the analysis and design of workflows and processes within an organization. BPR aimed to help organizations fundamentally rethink how they do their work in order to dramatically improve customer service, cut operational costs, and become world-class competitors. In the mid-1990s, as many as 60% of the Fortune 500 companies claimed to either have initiated reengineering efforts, or to have plans to do so.

Q4.Explain merchandise banking.

(need- 2 marks; process- 4 marks; factors-4 marks)10 marks

Answer : A merchant bank is a financial institution that provides capital to companies in the form of share ownership instead of loans. A merchant bank also provides advisory on corporate matters to the firms they lend to. In the United Kingdom, the term "merchant bank" refers to an investment bank.

Merchant Banking is a combination of Banking and consultancy services. It provides consultancy, to its clients, for financial, marketing, managerial and legal matters. Consultancy means to provide advice, guidance and service for a fee. It helps a businessman to start a business. It helps to raise (collect) finance. It helps to expand an

Q5.Explain the evolution and transformation of technology in banks.

(evolution- 2 marks; role-4 marks; benefits-4 marks)10 marks

Answer : Technology has creating e-banking or electronic banking. E-Banking can be defined as the automated delivery of new and traditional banking services and products directly to customers through electronic, interactive communication channels.

Technology has affected and changed

Q6.Imagine a situation where your cheque is stolen. What are the immediate measures that you would take to save the money which you are going to lose?10 Marks

(description- 3 marks; mechanics of fraud-7marks)

Answer : Stolen checks are a major problem, especially in the current climate of identity theft. It is often the case that a stolen check will be taken to a bank to be cashed. There are no federal laws specific to a bank’s responsibility to guarantee that the person presenting the check for payment is the legitimate recipient of the funds.

Dear students get fully solved assignments

Send your semester & Specialization name to our mail id

->  help.mbaassignments@gmail.com

or

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