SMU MBA SEM 4 MARKETING SPRING 2016 SOLVED ASSIGNMENTS

SMU MBA SEM 4 MARKETING SPRING 2016 ASSIGNMENTS

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MK0015-Services Marketing and Customer Relationship Management

1 Discuss the issues that need to be addressed by a firm before it sets out targeting goals.

Targeting goals 10

2 List & classify the 7P’s of marketing.

7P’s of marketing 10

3 Describe the Howard Sheth model of customer Behaviour.

Howard Sheth model

4 What are the uses of IT in the Education & Banking sector?

Uses of IT in the Education sector

Uses of IT in the Banking sector

5 Describe the nature of service marketing.

nature of service marketing

6 Write short notes on:

1. a) e-CRM
2. b) Customer Life Cycle

MK0016- Advertising Management and Sales Promotion

1 List some of the factors that affect advertising in India.

Explanation of the concepts 10 10

2 Write a short notes on:

1. Media Planners
2. Media Buyers

3 Describe the AIDA model of consumer response hierarchy.

Explanation of the concepts 10 10

4 What is “above the line” and “below the line” activities with respect to marketing communications? Explain the concept in detail.

Define media 2

Explanation of the concepts 8 10

5 What are the various media that may be used for direct marketing? What are their pros and cons?

Explanation of concepts 5

Pros and Cons 5 10

6 Describe the Consumer Protection Act and its strengths and weaknesses.

Explanation of the concepts 5

Strengths and Weakness 5

MK0017- E-MARKETING

1 Explain the collaborative Click-and-Brick model.

collaborative Click-and-Brick model 10

2 Explain the factors that influence e-consumer’s buying behavior.

Factors that influence e-consumer’s buying behavior

3 Explain the advertising media commonly used by businesses to implement their emarketing plans.

Advertising media 10

4 What is affiliate marketing?

Affiliate marketing 10 10

5 Briefly explain copyright & trademark.

Copyright

trademark

6 Write short notes on:

1. a) Blogs
2. b) Classified advertising

MK0018– International Marketing

1 Differentiate between GATT and WTO

GATT

WTO

2 Write short notes on the following:

1. International franchising
2. International contract manufacturing

3 What are the stages in which international markets are screened and analysed?

4 Stages 2.5*4 10

4 What is counter-trade? Describe the various types of counter-trade.

Explanation of the concepts

Types

5 Discuss the role of sales promotion and personal selling in international marketing.

Sales promotion

Personal Selling

6 Write short notes on the following:

1. Bill of Exchange
2. Packing list
3. Air way bill
4. Certificate of origin
5. Consular invoice

Dear students get fully solved assignments

Send your semester & Specialization name to our mail id :

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call us at : 08263069601