MB0050 - RESEARCH METHODOLOGY

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ASSIGNMENT

DRIVE	SPRING 2016
PROGRAM	MBA– SEM 3
SUBJECT CODE & NAME	MB0050 - RESEARCH METHODOLOGY
BK ID	B1700
CREDITS	4
MARKS	60

Note: Answer all questions. Kindly note that answers for 10 marks questions should be approximately of 400 words. Each question is followed by evaluation scheme.

Question.1 Define business research and explain the process of research?

Answer:Business research involves establishing objectives and gathering relevant information to obtain the answer to a business issue. You can conduct business research to answer a business-related question, such as: What is the target market of my product? Business research can also be used to solve a business-related problem, such as determining how to decrease the amount of excess inventory on hand. Adequate planning and information-gathering are essential to derive results for your business.

Steps in the process of research

The business research process entails learning everything possible about a company’s customers, competitors and the industry. The major objectives of the process are determining what products or services to offer, which customers are most

Question.2 Discuss Descriptive Research designs? Explain the different kinds of descriptive research designs.

Answer:Sometimes an individual wants to know something about a group of people. Maybe the individual is a would-be senator and wants to know who they're representing or a surveyor who is looking to see if there is a need for a mental health program.

Descriptive research is a study designed to depict the participants in an accurate way. More simply put, descriptive research is all about describing people who take part in the study.

There are three ways a researcher can go about

Question.3 Discuss four types of measurements scales with appropriate examples.

Answer:There are four measurement scales (or types of data): nominal, ordinal, interval and ratio.  These are simply ways to categorize different types of variables.  This topic is usually discussed in the context of academic teaching and less often in the “real world.”  If you are brushing up on this concept for a statistics test, thank a psychologist researcher named Stanley Stevens for coming up with these terms.  These four measurement scales (nominal, ordinal, interval, and ratio) are best understood with example, as you’ll see below.

Question.4 Differentiate between the Stratified random sampling and Systematic sampling.

Answer:Simple random samples and stratified random samples differ in how the sample is drawn from the overall population of data. Simple random samples involve the random selection of data from the entire population so that each possible sample is equally likely to occur. In contrast, stratified random sampling divides the population into smaller groups, or strata, based on shared characteristics. A random sample is taken from each stratum in direct proportion to the size of the stratum compared to the population. The sample

Question.5 Distinguish between coding closed-ended structured questions and coding open-ended structured questions

Answer:The main difference between a closed-ended question and an open-ended question is the type of response that can be given. With a closed-ended question there are a limited number of choices to choose from when answering, but with an open-ended question the respondent can answer in their own words allowing for a wide variety of answers.

Another difference between a closed-ended

Question.6 Explain the Structure of the Research Report. What are the guidelines for effective report writing?

Answer:The major difference amongst the types of reports is that all the elements that make a research report would be present only in a detailed technical report.

Usage of theoretical and technical jargon would be higher in the technical report and visual presentation of data would be higher in the management report. In the management report, the sequencing of the report might be reversed to suit the needs of the decision-maker, as here the reader needs to review and absorb the findings.

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