SMU MBA -OM- SOLVED ASSIGNMENTS SPRING -2016

DRIVE

winter 2015

PROGRAM

MBADS (SEM 3/SEM 5)

MBAFLEX/ MBA (SEM 3)

PGDOMN (SEM 1)

SUBJECT CODE & NAME

OM 0013 – ADVANCED PRODUCTION AND OPERATIONS MANAGEMENT

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OM 0013 – ADVANCED PRODUCTION AND OPERATIONS MANAGEMENT

Qus:1 Explain the methods that are used by an organisation to improve its productivity.

   (Describe the 2 methods commonly used by an organisation to improve its productivity)

Ans:   It is essential for an organisation to improve its productivity from time to time. Generally, an organisation strives to improve its productivity by increasing the level of production with the same amount of input or by reducing it while keeping the same level of production or increasing it. In order to do so, it adopts the two most commonly used methods, which are

Qus:2 Write short notes on Line of Balance(LOB) technique.

•           Where is LOB used

•           Definition of LOB

•           Steps in LOB technique

Ans:

Where is LOB used:

The technique of Line of Balance (LOB) has been successfully used to control the upstream processing steps in different production

Qus:3

Answer the following questions:

a. Explain the role of the government in deciding and selecting a plant location.

b. Explain the process of aggregate planning

Ans

Role of the government in deciding and selecting a plant location

Forecasting of product demand is more beneficial in case of aggregate planning. This is because aggregate planning is an intermediate termplanning decision. It is the process of planning the quantity and timing of output over an intermediate time horizon (

Qus:4  What are the factors an organization considers while selecting material handling equipment?

            (List and explain the various factors an organization considers while selecting material handling)

Ans:

Factors an organization considers while selecting material handling

“Materials handling is the art and science involving the moving, packaging and storing of substances in any form.” Materials handling is all about transporting materials mechanically or manually in batches or one by one within the plant. This movement

Qus:5 Explain the steps in ISO 9000 registration and list any 4 advantages of ISO 9000 series.

•                      Explanation of steps

•                      Advantages

Ans.

Steps in ISO 9000 registration

The ISO 9000 registration process consists of six basic steps, which are as follows:

1.      Filing an application: This is the first step in the registration process of ISO 9000. It is also termed ‘contract’ and it takes place

Q6. Write short notes:

Value Stream Mapping (VSM)

(Explanation of VSM

Advantages of VSM

Steps the organization performs to create VSM)

Answer:

VSM signifies a type of flow chart that is used by an organisation to portray and enhance the quality of information and inventory flow. VSM helps an organisation to simplify the flow of information, and also ensures that the products produced by the organisation satisfy the needs and requirements of the customers. In addition, VSM enables an organisation to minimize the wastage of resources, and ensure that customers receive optimum value from the products. It should be noted that the information in a VSM is depicted with the help of symbols that are termed as the “language of lean”. The

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OM0012 – SUPPLY CHAIN MANAGEMENT

DRIVE WINTER 2015

PROGRAM/SEMESTER MBADS (SEM 3/SEM 5) MBAFLEX/ MBAN2 (SEM 3) PGDOMN (SEM 1)

SUBJECT CODE & NAME OM0012 – SUPPLY CHAIN MANAGEMENT

BK ID-B1542

CREDITS-4

MARKS-60

Q1 What are the different factors affecting transportation decisions? (unit 2)

(Description/outline of different following factors and its sub factors in students own words

Carriers

·         Vehicle related cost

·         Fixed operating cost

·         Trip related cost

·         Quantity related cost

·         Overhead cost

Customers

·         Transportation cost

·         Inventory cost

·         Facility cost

·         Processing cost

·         Service level and fast delivery) 10 marks

Answer.

It is important to research the local market to learn the different types of services provided by different carriers, and then select the carrier that provides the best service.

This factor can be further divided as follows:

Vehicle related cost

It is the cost involved in maintaining the vehicle

Q2 Write short notes on risk pooling (unit 4)

(Description of risk pooling, importance of risk pooling in SCM,

Listing and summarization (along with suitable examples for each) of four, types of risk pooling, Location pooling, Product pooling:

·         Lead time pooling

·         Capacity pooling) 10 marks

Answer.

Risk pooling and its types

Risk pool is a term used in risk management, mostly in insurance companies. Under this system, insurance companies come together to form a pool, which can provide protection to insurance companies against catastrophic risks such as floods, earthquakes, etc.

There are several types of

3 Read the following case study and answer the questions given the end of the case study Best Supplier Relationship Management: Jaguar Land Rover and Gobel & Partner Jaguar Land Rover production line 8 October 2013 | CIPS Supply Management Awards 2013 “Jaguar Land Rover (JLR) transformed its position in customer satisfaction surveys and enhanced the quality of its products through an innovative partnership with a key supplier.

By re-evaluating the way it deals with quality control and suppliers, Jaguar took top spot in the 2012 JD Power Survey for customer satisfaction and Land Rover raced up the chart. In 2008, the survey put Jaguar at nine and Land Rover at 34 for quality, described by JLR as “clearly an unsatisfactory situation” for a premium brand and stated that “something had to change”. Component quality was identified as the key issue – for some suppliers the proportion of rejected parts was as high as 65 per cent – and some finished vehicles were being put into ‘containment’ due to faulty components. This had knock-on effects including delayed customer shipments, production line stoppages that cost £2,000 per minute and the risk that faulty parts could make their way into completed vehicles. At the time, JLR was working with 16 different suppliers across three factories to undertake parts rework and containment, resulting in differing quality regimes and an inability to share data across the company. As a result, there was no single view of any given supplier’s quality history, which made preventative action impossible. A new

director of quality was appointed who launched a review of quality across the supply chain that identified potential improvements that could be made to the inspection of incoming components from suppliers. The Inbound Materials Project was established and the 16 suppliers dealing with quality control were reduced to one – Gobel & Partner (G&P) – who saw it as an opportunity to introduce innovations and boost investment in its Qtrak quality management system, which totals £2 million to date.

This evolved into a partnership between JLR and G&P. Both realised that prevention was better than cure, and through Qtrak they could identify the component suppliers causing the most problems. Those with a recurrent history of reject parts were subject to a more rigorous inspection regime. G&P’s aim is to ensure no faulty part ever arrives at JLR production facilities and they now work on the premises of high-risk suppliers to review quality processes. The firm is also working at JLR’s new plant in China to ensure the right quality approach is in place from the beginning.

Over six years, the relationship between the firms has evolved from a traditional adversarial situation, where G&P were treated as one of a number of commodity suppliers, to one where the two are working to the same goal of “bringing premium quality to premium brands”.Wolfram Leidtke, JLR board quality director, said: “JLR is a premium brand and accordingly needs to have premium quality vehicles. Procurement has aligned with this objective. G&P has been able to transfer their global knowledge and work with JLR to develop a new approach to incoming material quality and the results are starting to speak for themselves.’ ”

(Illustrate the role quality played as criteria in JLR choosing its supplier Gobel & Partner. Explain the importance of Gobel & Partner in the supply chain(unit 6)

A Students should illustrate based on:

·         How critical is component quality to JLR

·         What were the effects of bad quality

·         What were the issues JLR had to tackle to working with 16 suppliers

·         The steps taken by JLR to improve quality

Importance of the supplier) 10 marks

Answer.

The role quality played as criteria in JLR choosing its supplier Gobel & Partner

·         Quality plays a very important role as criteria In JLR choosing its supplier. It is critical component.

·         As we see in the case study JLR was working with 16 different suppliers across three factories to undertake parts rework and containment, resulting in differing quality

·          

Q4 “MTR Foods, the Bangalore-based food processing company, is planning to utilise the services of a third party manufacturer for the first time. The contracted plant in Mathura for producing vermicelli is expected to give it a push in the northern and eastern markets where it is trying to expand its presence. The company is also planning a capacity expansion in spices.

MTR has nine plants in Bommasandra Industrial Area in Bangalore which caters to its product categories like spices and masala, beverages, vermicelli and frozen food. The company has so far produced its brands inhouse. ‘The plant in Mathura would help us supply to the north and eastern parts of the country. It would help us source wheat faster and also trim freight costs by 6-7 per cent,’ said Sanjay Sharma, chief executive officer, MTR Foods.”

Which according to you may then be distribution strategy used by MTR? Justify your answer (unit 8)

·         (Explanation on the facts fitting the strategy

·         Identification of the strategy

·         Rationale behind choosing the strategy

·         Conclusion) 10 marks

Answer.

Explanation on the facts fitting the strategy

MTR Foods Ltd. is one of India's leading purveyors of packaged foods.The company is one of only a few that sell packaged food nationwide. It pushed into more

Q5 Explain any four direct benefits of outsourcing with examples. (unit 10) A any four of the following benefits(reason why this is a benefit , description of the benefit and example)

·         Focusing on core competency

·         Reducing the expenses of manufacturing and logistics services

·         Reducing the head count of hourly employees and management

·         Improving the accuracy

·         Improving flexibility and wider range of services

·         Getting access to global networks and better technology

·         Improving services

·         Improving quality

·         Reducing capital investment and increasing cash flow

10 (2.5 marks each) 10 marks

Answer.

Direct benefits of outsourcing in detail are as :

· Focusing on core competency – When a company outsources manufacturing, logistics, or both, then there is no requirement of resources to manufacture the product, to store the product or to deliver it to the customers. The company can utilise these resources for its core functions. For

Q6 Describe the supplier integration approach.(unit 12) Explanation of the stages of supplier integration with suitable examples

·         None

·         White box

·         Gray box

·         Black box

10 (2.5 marks each) 10 marks

Answer.

Supplier integration at any stage in the development process happens to be advantageous. But survey results have revealed that suppliers integrated Supplier integration at any stage in the development process happens to be advantageous. But survey results have revealed that

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Om0011- ENTERPRISE RESOURCE PLANNING

DRIVE

winter DRIVE 2015

PROGRAM

MBADS (SEM 4/SEM 6)

MBAFLEX/ MBA (SEM 4)

PGDISMN (SEM 2)

SUBJECT CODE & NAME

Om0011- ENTERPRISE RESOURCE PLANNING

BK ID - B1964

CREDIT - 4

MARKS – 60

Q1. a. Explain the different types of business processes. b. What are the different components of an information system.

Answer: There can be three types of business processes, which are as follows:

Management Processes: Involve processes that are carried out by the top management of an enterprise. These processes include formulation and implementation of cross-functional strategies that help an enterprise to achieve its long-term objectives. Typical management

Q2. Write short notes on : 10

a. Customer relationship management

b. Data warehousing

c. Data Mining

d. OLAP

Answer: Customer relationship management: Customer Relationship Management (CRM) is a tool that helps an organisation in establishing strong relationships with its customers. It enables an organisation to identify the needs and expectations of customers and fulfil them, which results in

Q3. Elaborate the different modules under manufacturing and production planning.

Answer: modules under manufacturing and production planning:

Material and capacity planning: Apart from purchasing quality products, you always expect on-time delivery of products. In order to fulfil these requirements, an organisation needs to develop an effective production schedule by properly planning its materials and capacity requirements. Material planning is all about managing the supply of raw materials for quality production. On

Q4. Discuss the various terminologies of ERP purchase system.

Answer: terminologies of ERP purchase system:

Purchase Requisition: It is a document that is generated to inform the purchasing department about the need of materials to be ordered (purchased). This document is created after considering the requirements of all the departments of an organisation. A purchase requisition also specifies the quantity of

Q5. CRM is a powerful tool used by an organization to acquire new customers and retain the existing ones. Explain various types of CRM. (Listing the types of CRM, Explaining the four types of CRM) 2, 8

Answer: Types of CRM: CRM can be classified into four main categories, which are explain in below:

Operational CRM: Operational CRM supports the front-office operations of an organisation such as sales and marketing. Apart from this, operational CRM enables an organisation to store customer

Q6.  a. Explain main application suite provided by JD Edwards World Solutions Company. b. Explain the different modules under MFG/PRO application. 10

Answer: JD Edwards World Solutions Company:  JD Edwards, now owned by Oracle, was founded by Jack Thompson, Dan Gregory and Ed McVaney in 1977. Initially, the organisation developed software for several small and medium-scale organisations. In 1980s, it started providing products to IBM. During this time, JD Edwards introduced Computer-Aided Systems Engineering (CASE