MK0012 –Retail Marketing

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ASSIGNMENT

DRIVE	SPRING 2016
PROGRAM	Master of Business Administration- MBA
SEMESTER	3
SUBJECT CODE & NAME	MK0012 –Retail Marketing
BK ID	B1723
CREDITS &MARKS	4 Credits, 60 marks

Note: Answer all questions. Kindly note that answers for 10 marks questions should be approximately of 400 words. Each question is followed by evaluation scheme.

Question.1. Explain the classifications of retail formats in detail with Indian examples.

Answer:Retailing is the set of activities related to the sale of products and services to the ultimate customer. Companies carry out market research to know customer attitude towards their products but the customers’ real intents are displayed only during the process of buying in retail stores. A company can develop insights into the behaviour of its customers as they shop in the retail store.

Question.2. What is target marketing & what can be different types of target markets for retailers?

Answer:Retailing is a distribution channel function, where one organisation buys products from supplying firms or manufactures products themselves, and then sells these directly to consumers.

In majority of retail situations, the organisation, from whom a consumer buys, is a reseller of products obtained from others, and not the product manufacturer. However, some manufacturers do operate their own retail outlets in a corporate channel arrangement.

Retailers offer many benefits to

Question.3. What are the different types of retail store locations? What are their advantages &disadvantages?

Answer:Commercial retail locations are available in many different forms. Stop and think about the businesses in your town. Like most communities, there are probably older shopping areas, new bustling retail locations and some tucked away shops.

Retailers have many store location factors to consider when choosing a place for their business. Here are a few of the more common types of retail locations.

Question.4. What do you understand by merchandise management?

Answer:Retail merchandise management is a dynamic business arena that requires an in-depth understanding of direct sales operations, buying strategies, merchandise procurement, and sales supply chains. In order to be successful in the field, you need to develop strong management and communication skills as well as leadership capabilities.

Question.5. Describe Integrated Marketing Communication (IMC).Discuss the reasons forimplementing IMC.

Answer:It is essential for organizations to promote their brands well among the end-users not only to outshine competitors but also survive in the long run. Brand promotion increases awareness of products and services and eventually increases their sales, yielding high profits and revenue for the organization.

To understand integrated marketing

Question.6. Write short notes on:

a) Market entry method

Answer:A market entry strategy is the planned method of delivering goods or services to a new target market and distributing them there. When importing or exporting services, it refers to establishing and managing contracts in a foreign country.

Factors: Many companies successfully operate in a niche market without ever expanding into new markets. Some businesses achieve increased sales, brand awareness and business stability by entering a new market. Developing a market-entry strategy involves a thorough analysis of potential competitors and possible customers. Some of

b) E-tailing

Answer:Electronic retailing (e-tailing) is a buzzword for any business-to-consumer (B2C) transactions that take place over the Internet. Simply put, e-tailing is the sale of goods online. Companies like Amazon and Dell created the online retail industry by putting the entire customer experience - from browsing products to placing orders to paying for purchases - on the Internet. The success of these and other companies encouraged more traditional retailers to create an online presence to augment their brick-and-mortar outlets.

Dear students get fully solved assignments

Send your semester & Specialization name to our mail id :

help.mbaassignments@gmail.com

or

call us at : 08263069601