BBA405 - RETAIL MANAGEMENT

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ASSIGNMENT

DRIVE	SPRING 2016
PROGRAM	BBA
SUBJECT CODE & NAME	BBA405 - RETAIL MANAGEMENT
BOOK ID	B1712
SEMESTER	4
CREDITS	2
MARKS	30

Note: Answer all questions. Kindly note that answers for 10 marks questions should be approximately of 400 words. Each question is followed by evaluation scheme.

Q1.Explain different types of Retail formats and types.

Answer : Retail formats can be broadly be classified into two types viz., a) Store format and b) Non-store format.

Store formats: Store formats are formats based on the physical store where the vendor interacts with the customer. A super market, convenience store, department store, discount store, category specialist and malls are few examples of the store formats.

Q2. Discuss the components of merchandising management.

Answer : In the fierce competition of retail, it is very crucial to attract new customers and to keep the existing customers happy by offering them excellent service. Merchandising helps in achieving far more than just sales can achieve.

Q3. What are the elements of store design? Explain each in detail.

Answer : Since the evolution of retail design and its impact on productivity have become clear, a series of standardisations in the techniques and design qualities has been determined. These standardisations range from alterations to the perspective of the structure of the space, entrances, circulation systems, atmospheric qualities (light and sound) and

Dear students get fully solved assignments

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