Elective: Retail Management (Part - II)

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National Institute of Business Management

Chennai - 020

EMBA/ MBA

Elective: Retail Management (Part - II)

Attend any 4 questions.  Each question carries 25 marks

(Each answer should be of minimum 2 pages / of 300 words)

Question 1 .Explain the numbers of possible ways in which sales of existing customers can be  increased.

Answer : 1. OFFER COMPLEMENTARY PRODUCTS

Think about what your customers are buying and what you could sell to them that they may need. Here’s an example, if you are an online

Question 2. Explain how to manage gross margins.

Answer : Gross profit margin is the first benchmark of a business model. Business, failing to achieve maximization of gross profit margin, fails to move further as the business model itself is not economically viable. How to analyze and maximize the gross profit margin is a common question being asked by the entrepreneurs and businessmen.

Question 3. What issues of concern should be included for financial considerations for the  success of a profit plan? Explain.

Answer : The primary purpose of market gardening is to make a profit. Profit-making relies on thorough knowledge of what your finances are doing. First of all, there is the depreciation on any equipment you have purchased. This is simply worked out by estimating its useful life and this is divided into its cost to work out its cost per week, month or year. Other costs include rates, phone, electricity, seeds, fertilisers, labour, containers etc.

Question 4. Explain the attitudes towards shopping influence trading format and store environment  strategy with the help of figure.

Answer :

Question 5. Describe the factors which influence customer store selection and purchase decision  behaviour.

Answer : You’ve been a consumer with purchasing power for much longer than you probably realize—since the first time you were asked which cereal or toy you wanted. Over the years, you’ve developed rules of thumb or mental shortcuts providing a systematic way to choose among alternatives, even if you aren’t aware of it. Other consumers follow a similar process, but different people, no matter how similar they are, make different purchasing decisions. You might be very interested in purchasing a Smart Car, but your best friend might want to buy a Ford F-150 truck. What factors influenced your decision and what

Question 6. Explain economic theory on consumer decision making approaches.

Answer :

25 x 4=100 marks

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