MKM602 / EMB601 - MARKETING MANAGEMENT

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ASSIGNMENT SEPTEMBER 2015 SEMESTER
SUBJECT CODE	:	MKM602 / EMB601
SUBJECT TITLE	:	MARKETING MANAGEMENT
LEVEL	:	MASTER’S LEVEL

STUDENT’S NAME	:
MATRIC NO.	:
PROGRAMME	:
ACADEMIC FACILITATOR	:
LEARNING CENTRE	:

INSTRUCTIONS TO STUDENTS

1)    This assignment consists of  TWO (2) parts, Part A and Part B.

2)    Students enrolled in the MBA program are required to answer TWO (2) questions in Part A  and TWO (2) questions in Part B.

3)    Students enrolled in the EMBA program are required to answer ALL questions in Part A and Part B.

4)    Plagiarism in any form is forbidden. Students who submit plagiarised assignments will be penalised.

5)    For MBA this assignment carries 30% of marks in Part A and 30 % in Part B.

6)    For EMBA this assignment carries 50% of marks in Part A and 50 % in Part B.

7)    The submission date of this assignment is BEFORE OR ON __________ .

THERE ARE TWO [2] PAGES OF , EXCLUDING THIS PAGE.

DECLARATION BY STUDENT

I certify that this assignment is my own work and is in my own words. All sources have been acknowledged and the content has not been previously submitted for assessment to Asia e University or elsewhere. I also confirm that I have kept a copy of this assignment.

Signed: _____________________________

PART A

Students enrolled in the MBA program are required to answer ANY TWO (2) questions in this part and it is worth 30%.

Students enrolled in the EMBA program are required to answer ALL questions in this part and it is worth 50%.

You may source ideas for your answers from company websites, text books, journals, newspapers, expert reviews, internet sources, interviews with company officials, periodicals etc. Please correctly acknowledge your sources using the APA referencing system.

Question 1

i)          Explain the role of marketing in developing successful business strategies.

ii)         Discuss Corporate and Business strategies.

iii)        Describe the Marketing Management Process. -

iv)        Critically discuss the implications of Section (i), (iii) and (iii) on the management of your organization.[50 marks]

Each question, 6 points, elaboration+example

Marketing Plan

E – executive summary – what you want to do

C - current market situation today, market research

T – Threat - SWOT

O – O- opportunity SWOT

M – Segmentation, Targeting, Positioning (STP) + 4 Ps

A – Action – Gantt Chart – Quarterly Review

B- Budget

C - Control

Answer: i)      Explain the role of marketing in developing successful business strategies.

Marketing plays very crucial role in successful business strategies development as it gathers information and extends customer circle. The heart of any business success mainly lies in its potential marketing. Most features of your business actually depend on effective marketing. The whole marketing umbrella covers public relations, advertising, promotions and sales.

ii)         Discuss Corporate and Business strategies.

In order to a business to succeed, any product or any service that company provides must be known to all the potential buyers or customers.

Question 2

i)          Explain environmental analysis and why is it important in the Asian context.

ii)         Describe industry analysis and competitive advantage.

iii)        Explain consumer buying behavior and organizational buying behavior. 

iv)        Explain the differences between the two buying behaviors in part (iii).

v)         Discuss the implications of Sections (i), (ii), (iii) and (iv) on the management of your organization.[50  marks]

Answer:i)       Explain environmental analysis and why is it important in the Asian context.

Environmental analysis is very important for the growth and success of your business. No matter from what industry your business belongs but if you want to ensure best opportunity for your business then you should see what are the best for your business on specific place and Environmental Analysis would be really very helpful for you in this purpose.

Especially if you are in Asian business industry then you should give your higher preference to the Environmental Analysis.There are many reasons why Environmental Analysisbecomes mandatory in Asia but the major reason is the popular growth and age group preferences etc. Population growth seems to be largely urban

Question 3

i)          Discuss the importance of market knowledge and market research for businesses in Asia

ii)         Explain product positioning and product differentiation.

iii)        Describe the differences between product positioning and product differentiation.

iv)        Discuss the implications of Sections (i), (ii), and (iii) on the management of your organization. [50 marks]

Answer:i)         Discuss the importance of market knowledge and market research for businesses in Asia

Market knowledge and market research is really very important for the proper marketing and business plan development. If you have established a business then havingMarket knowledge is really very important factor for achieving success and market research will help you to do this.

PART B

Students enrolled in the MBA program are required to answer ANY TWO (2) questions in this part and it is worth 30%.

Students enrolled in the EMBA program are required to answer ALL questions in this part and it is worth 50%.

You may source ideas for your answers from company websites, text books, journals, newspapers, expert reviews, internet sources, interviews with company officials, periodicals etc. Please correctly acknowledge your sources using the APA referencing system.

Question 1

Think of a marketing effort for your company to expand its business in Asia. How do you propose to run a strategic marketing program for your intended effort, given the current developments in the new economy and new growing markets? For clarity of your views, you are advised to discuss your plans with specific examples.

1.         What is new economy

2.         What is new growing market

Asian market is multicultural

Do a market research,

Market knowledge, consumer paten , (Gantt Chart)

Talk about the 4Ps, ways to segment of the market, relevant marketing efforts.

Answer: A marketing plan could be major part of complete business plan. Solid marketing Strategy is mainly the foundation of perfect marketing plan. While a marketing plan coversproperlist of actions, complete marketing plan without a proper strategic foundation is of very little use.

In most of the organizations, "strategic planning" is yearly process, typically wrapping just the upcoming year. Infrequently, some organizations may also look at the marketing practical plan which bounces three or even more years ahead.

1.         What is new economy

                                                                                                                                   [50 marks]

Question 2

Integrated Marketing Communication also known by industry as IMC is seen to be a contemporary approach to promoting company offers to the market. Assuming you are the Marketing Promotional Manager for your company, propose an IMC plan for any ONE of your company’s offers (The company offer can be in the form of product, service, ideas, packaging, convenience etc.). Provide examples.

[50 marks]

Answer:Corporate communications and Marketing are the major persuasive elementsthat the organization can easily use to connect with its international markets by directly communicating ideas and then seeking to communicate particular insights of products,brands and services to the various consumers,customers and stakeholders. Yet, the progressively wider diversity of communication and publicity tools composed with

Question 3

Discuss the fundamentals of E – Business and the extent of its growth in Asia in terms of B2B and B2C approaches to business. Provide examples

[50 marks]

Answer:simple way to think about business plan is as a proper road map for the designing and operation of e-business. A perfect business plan does important things for your organization, and does even more. Other major strategists call this plan a strategy blueprint of your organization, which is an outline of your basic business idea, or you can call it a document that defines how your business will be

Dear students get fully solved assignments

Send your semester & Specialization name to our mail id :

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or

Call us at : 08263069601