MB0052 - STRATEGIC MANAGEMENT AND BUSINESS POLICY

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ASSIGNMENT

DRIVE	WINTER 2015
PROGRAM	MBADS/ MBAFLEX/ MBAHCSN3/ MBA – SEM 4
SUBJECT CODE & NAME	MB0052STRATEGIC MANAGEMENT AND BUSINESS POLICY
BK ID	B1699
CREDITS	4
MARKS	60

Note: Answer all questions. Kindly note that answers for 10 marks questions should be approximately of 400 words. Each question is followed by evaluation scheme.

Question. 1. Illustrate the Strategic Management Model (SMP)

Explain the levels in SMP

Answer:Strategic management model refers to the pattern or mode of strategic management. According to the strategic management model, a number of steps are taken to achieve the objectives of a company. Different strategic management models are chosen by various companies according to their conveniences.

Strategic Management Model:Strategic management model is also known as strategic planning model. A strategic planning model is selected for the purpose of formulating and implementing the strategic management plan of a particular organization.

Nevertheless, it has been proved that no

Question. 2. “Business need to be planned not only for today but also for future. This implies the continuity and the need for sustainability” Enumerate

Answer:Business continuity planning (or business continuity and resiliency planning) is the process of creating systems of prevention and recovery to deal with potential threats to a company.

A business continuity plan is a plan to continue operations if a place of business is affected by different levels of disaster which can be localized short term disasters, to days long building wide problems, to a permanent loss of a building. Such a plan typically explains how the business would recover its operations or move operations to another location after damage by events like natural disasters, theft, or flooding. For example, if a fire destroys an office building or data center, the people and business or data center operations would relocate to a recovery site.

Why is business continuity planning important

Every organization is at risk from potential disasters that include:

·         Natural disasters such as tornadoes, floods, blizzards, earthquakes and fire

·         Accidents

·         Sabotage

·          

·          

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Question. 3. Explain the following:

(a) Core competence

Answer:A core competency is a concept in management theory introduced by, C. K. Prahalad and Gary Hamel. It can be defined as "a harmonized combination of multiple resources and skills that distinguish a firm in the marketplace".

Core competencies fulfill three criteria:

·         Provides potential access to a wide variety of markets.

·         Should make a significant contribution to the perceived customer benefits of the end product.

(b) Value chain analysis

Answer:Value Chain Analysis helps you identify the ways in which you create value for your customers, and then helps you think through how you can maximize this value: whether through superb products, great services, or jobs well done.

Value Chain Analysis is a three-step process:

·         Activity Analysis: First, you identify the activities you undertake to deliver your product or service.    Value Analysis: Second, for each activity, you think through what you would do to add the greatest

Question. 4. Write a brief note on Turnaround strategy.

Answer: Turnaround management is a process dedicated to corporate renewal. It uses analysis and planning to save troubled companies and returns them to solvency, and to identify the reasons for failing performance in the market, and rectify them. Turnaround management involves management review, root failure causes analysis, and

Question. 5. What is Stability Strategy?

Explain the BCG (Boston Consulting Group) Portfolio Model

Answer:Stability Strategy:Stability strategy implies continuing the current activities of the firm without any significant change in direction. If the environment is unstable and the firm is doing well, then it may believe that it is better to make no changes. A firm is said to be following a stability strategy if it is satisfied with the same consumer groups and maintaining the same market share, satisfied with incremental improvements of functional performance and the management does not want to take any risks that might be associated with expansion or growth.

Question. 6. Define the term ‘Strategic alliance’.

Enumerate its characteristics and objectives

Answer:Strategic alliance: A strategic alliance is an agreement between two or more parties to pursue a set of agreed upon objectives needed while remaining independent organizations. This form of cooperation lies between mergers and acquisitions and organic growth. Strategic alliances occurs when two or more organizations join together to pursue mutual benefits.  Partners may provide the strategic alliance with

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