MIM 722 - INTERNATIONAL MARKETING

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ASSIGNMENT SEPTEMBER 2015 SEMESTER
SUBJECT CODE	:	MIM 722
SUBJECT TITLE	:	INTERNATIONAL MARKETING
LEVEL	:	MASTER’S LEVEL

STUDENT’S NAME	:
MATRIC NO.	:
PROGRAMME	:
ACADEMIC FACILITATOR	:	DALJEET SINGH GILL
LEARNING CENTRE	:	KL

INSTRUCTIONS TO STUDENTS

This assignment consists of  FOUR (4) questions. Answer all questions. 

Plagiarism in all forms is forbidden. Students who submit plagiarised assignment will be penalised.

Your assignment will be examined based on the followings:a complete working solution ability of using methods available in the learning materials

This assignment carries 30% in PART A and 30% in PART B.

The submission date of this assignment is on XXXX. Please submit your assignment asnwer via myAEU PLS (online submission)

THERE IS ONE (1) PAGES OF QUESTIONS EXCLUDING THIS PAGE.

DECLARATION BY STUDENT

I certify that this assignment is my own work and is in my own words. All sources have been acknowledged and the content has not been previously submitted for assessment to Asia e University or elsewhere. I also confirm that I have kept a copy of this assignment.

Signed: _____________________________

PART A

TOTAL: 30 marks

INSTRUCTION: Answer ALL questions.

Your answer should be of 3 to 4 pages, Arial 11 font, and 1.5 spaced.

QUESTIONS 1

Explain the basic goals of Marketing. Are these goals relevant to the Global Marketing? Discuss and illustrate it with an appropriate example.(15 marks)

Answer:The fundamental objectives of marketing are centering the assets and goals of an organization on the objectives renowned by showcasing examination. The organization's product must move to the buyer showcase proficiently and profitably.

Marketing activities characterize organization's hard work to fulfill customer needs by presenting services and products that create some value. These goals are applicable in virtually every single part of the world; nevertheless, when an organization follows market prospects outside of its domesticcountry market, managers actually need proper understanding of an additional theoretical tools and strategiesto do business in other countries –we can also say, to create value that will satisfy consumer needs.          

QUESTION 2

Identify and briefly describe some of the driving forces that have resulted in increased global integration and growing importance of global marketing.(15 marks)

                                                             

Answer:If you have a business then there is no doubt that the marketing is one of the most important things for you to consider for the growth of your business. There are so many additions and factors that can help you to fulfill the actual needs of your business but if you want to identify the needs of your business then you would need to analyze your business in every possible manner.

PART B

TOTAL: 30 marks

INSTRUCTION: Answer the ALL questions.

Your answer should be of 3 to 4 pages, Arial 11 font, and 1.5 spaced.

QUESTION 1

Identify and briefly describe some of the restraining forces that may slow a company’s efforts to engage in global marketing.(15 marks)

Answer: The Global or Transational Corporation, or any other business initiative that follows global business aims by joining world capitals to the international market opportunity, is mainly the organization that has reacted to the restraining, driving, and underlying forces internationally Within the corporate international financial framework and also under the protection of global peace, the global business has taken benefit of the growing communications technologies and techniques to follow market scopes and chance and

QUESTION 2

Discuss marketing strategies to explore opportunities in a changing global environment. (15 marks)

Answer:Global marketing is the procedure that allows adjusting marketing strategies to adjustaccording to the conditions in other business countries. Let's consider that you ownwidget that you would like to sell somewhere in Europe, and you are also developing your new marketing plan for this purpose. Here are few important strategic decisions that you would need to make and marketing strategies that will help you.

Localization: Localization marketing strategies alter t

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or

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