MK0017-E-Marketing

Dear students get fully solved assignments

Send your semester & Specialization name to our mail id :

  help.mbaassignments@gmail.com

or

call us at : 08263069601

ASSIGNMENT

DRIVE	FALL 2015
PROGRAM	MBADS – (SEM 4/SEM 6) MBAN2 / MBAFLEX – (SEM 4) PGDROMN – (SEM 2)
SUBJECT CODE & NAME	MK0017-E-Marketing
SEMESTER	4
BK ID	B1810
CREDITS	4
MARKS	60

Note: Answer all questions. Kindly note that answers for 10 marks questions should be approximately of 400 words. Each question is followed by evaluation scheme.

1. Define E-Customers with some examples. Also explain the Online buying process.

Answer : E-Customers

One who buys product and services on internet or online are known as E-Customers. Online customers must have access to the Internet and a valid method of payment in order to complete a transaction.

Generally, higher levels of education and personal income correspond to more favorable perceptions of shopping online. Increased exposure to technology also increases the probability of developing favorable attitudes towards new shopping channels.[10]

In a December 2011 study, Equation Research surveyed 1,500 online shoppers and found that 87% of tablet owners made online transactions with their tablet devices during the early Christmas shopping season.

Online buying process:

Online shopping is popular because of the convenience

2 An electronic marketplace (e-marketplace) refers to a website created for common interest. It integrates the online and physical component of a company. Discuss the five kinds of partners in an e-marketplace.

Answer : an Internet-based environment that brings together business-to-business buyers and sellers so that they can trade more efficiently online.

The key benefits for users of an e-marketplace are reduced purchasing costs, greater flexibility, saved time, better information, and better collaboration. However, the drawbacks include costs in changing procurement processes, cost of applications, set-up, and integration with internal systems, and transaction/subscription fees.

Q3 Discuss the major legal and ethical issues in e-marketing.

A. Legal issues

B. Ethical issues

Answer :

Ethical Issues 

In general, many ethical and global issues of Information Technology apply to e-business. So, what are the issues particularly related to e-commerce? Let’s list some of the ethical issues spawned with the growing field of e-commerce.

Web tracking

Q.4   What is e-mall? Explain the various types of online stores in an e-mall.

Answer : E-Mall is the first online marketplace in Arabic and English and one of the projects of Saudi Post, giving E-Mall an advantage. E-Mall users come from different countries and professions and ages and different cultures.

An e-mall provides common ground for several e-shops. It can be designed using several transaction models, according to what type of services the e-mall owner wants to offer. The owner also has to take care of the e-mall’s marketing, so choosing the right e-mall is a vital decision for an e-shop owner. The right e-mall is defined as an e-mall with a strong network, a good marketing strategy, a nice display and which can access the e-shop in many

5 Functions of E-marketing are represented by 2P+2C+3S formula (Personalisation, privacy, customer service, community, site, security, and sales promotion). These functions form the framework of an e-marketing strategy. Discuss this formula with a diagrammatic representation.

Explanation of 2P+2C+3S formula in detail

Diagram

Answer : e-Marketing is still quite a controversial subject to talk about, since no one succeeded to unify the various theories around it; however there is one thing upon which there is no doubt – that e-Marketing first appeared under the form of various techniques deployed by pioneer companies selling their products via the internet in the early 90's.

e-Marketing Strategy

The e-Marketing Strategy is normally based and built upon the principles that govern the traditional, offline Marketing – the well-known 4 P's (Product – Price –

6 Discuss the selling methods and sales promotion of E-marketing

Answer : Online sales promotions are meant to turn site visitors into consumers. The objective is to get the visitor to take action by contacting a sales representative and ultimately buying the offered product. The methods to accomplish this goal are diverse and include:

·         Advertising

·         Loyalty and rewards programs

·         Contests

·         Search engine usage and optimization

·         Social media

·         Email blasts

·         Referral marketing

Dear students get fully solved assignments

Send your semester & Specialization name to our mail id :

  help.mbaassignments@gmail.com

or

call us at : 08263069601