Dear students, get fully solved assignments
by professionals
Do send your query at :
or call us at : 08263069601
(Plagiarism proofed assignments available with 100% surety and refund)
Xaviers
Institute of Business Management Studies
MARKS:
80
SUB: Business Communication
N. B. : 1) Attempt
any Four Case studies
2) All case studies carry equal marks.
No: 1
It is true that small
remittances have been forwarded from time to time, but the debit balance
against you has been steadily increasing during the past twelve months until it
now stands at the considerable total of Rs. 85,000/-
Having regard to the many
years during which you have been a customer of this house and the, generally
speaking, satisfactory character of your account, we are reluctant to resort to
harsh measures.
We must, however, insist
that the existing balance should be cleared off by regular installments of say
Rs. 10,000/- per month, the first installment to reach us by the 7th. In the meantime
A REPLY SENT TO AN
ERRING CUSTOMER
Dear Sir,
Your letter of the 23rd,
with a cheque for Rs. 25,000/- on account, is to hand.
We note what you say as
to the difficulty you experience in collecting your outstanding accounts, but
we are compelled to remark that we do not think you are treating us with the
consideration we have a right to expect.
you shall pay cash for
all further goods; we are allowing you an extra 3% discount in lieu of credit.
We shall be glad to hear
from you about this arrangement, as otherwise we shall have no alternative but
definitely to close your account and place the matter in other hands.
Yours truly,
Questions:
Question.1. Comment on the Appropriateness of the Sender’s Tone to a Customer
Answer: The tone of the original
reply is quite formal and somewhat stern. It acknowledges the receipt of the
payment but also emphasizes dissatisfaction with the customer’s handling of
their account. The
Question.
2. Point Out the Old-Fashioned Phrases and Expressions
Answer: The following phrases in
the reply are considered old-fashioned:
- "Your
letter of the 23rd" – Instead,
you might use a more specific or date-oriented reference.
- "Cheque
for Rs. 25,000/- on account" – Simply
stating “payment” or “amount” is more modern.
- "We are
compelled to
Question.
3. Rewrite the Reply According to the Principles of
Effective Writing in Business
Answer: Subject: Payment Terms and Account Status
Dear [Customer's Name],
Thank you for your recent payment of Rs. 25,000. We understand that
collecting outstanding accounts can be challenging, and we appreciate your
effort to address your balance.
However, to
Dear students, get fully solved assignments
by professionals
Do send your query at :
or call us at : 08263069601
(Plagiarism proofed assignments available with 100% surety and refund)
NO. 2 WAVE
(ATV : Advertising Radio FM Brand)
A young, gorgeous woman is standing in front of her
apartment window dancing to the 1970s tune, “All Right Now” by the one – hit
band free. Across the street a young man
looks out of his apartment window and notices her. He moves closer to the window, taking
interest. She cranks up the volume and
continues dancing, looking out the window at the fellow, who smiles hopefully
and waves meekly. He holds up a bottle
of wine and waves it, apparently inviting her over for a drink. The lady waves back. He kisses the bottle and excitedly says,
“Yesss.” Then, he gazes around his
apartment and realizes that it is a mess. “No !” he exclaims in a worried tone
of voice. Frantically, he does his best
to quickly clean up the place, stuffing papers under the sofa and putting old
food back in the refrigerator, He slips on a black shirt, slicks back his hair, sniffs his armpit, and lets
out an excited , “Yeahhh!” in eager anticipation of entertaining the young
lady. He goes back to the window and
sees the woman still dancing away. He
points to his watch, as if to say “ Come on.
It is getting late.” As she just
continues dancing, he looks confused.
Then a look of sudden insight appears on his face, “Five,” he says to
himself. He turns on his radio, and it
too is playing “All Right Now.” The man
goes to his window and starts dancing as he watches his lady friend continue
stepping. “Five, yeah,” he says as he
makes the “okay” sign with his thumb and forefinger. He waves again. Everyone in the apartment building is dancing
by their window to “All Right Now.” A
super appears on the screen: “Are you on the right wavelength ?”
Questions
:
Question.
1. What is Non-Verbal Communication? Why Do You
Suppose That This Commercial Relies Primarily on Non-Verbal Communication
Between a Young Man and a Gorgeous Woman? What Types of Non-Verbal
Communication Are Being Used in This Case?
Answer: Non-Verbal Communication refers to the
transmission of messages or information without the use of words. This includes
body language, facial expressions, gestures, and other physical actions that
convey meaning.
Why the Commercial Relies on Non-Verbal Communication:
- Simplicity and
Universality: Non-verbal communication can transcend language
barriers, making the message accessible to a broader audience.
- Emotional
Appeal:
Question.
2. Would Any of the Non-Verbal Communications in This
Spot (Ad) Not Work Well in Another Culture?
Answer: Yes, some non-verbal communications might not
translate well across different cultures. For example:
- Gestures: The “okay” sign made with the thumb and forefinger could have
different meanings or connotations in various cultures, sometimes even
being offensive.
- Facial
Expressions: Cultural norms around expressing emotions can
vary, so the level of enthusiasm or the way emotions are displayed might
not resonate universally.
- Dancing: While dancing is a universal activity, its context and social
acceptability can differ by culture, potentially affecting how the
interaction is perceived.
Question.
3. What Role Does Music Play in This Spot? Who Is the
Target Market?
Answer: Role of Music:
- Mood Setting: The upbeat 1970s tune “All Right Now” creates a lively and
engaging atmosphere that enhances the ad’s fun and carefree mood.
- Connection and
Synchronization: Music serves as a common element that
synchronizes the characters’ actions, symbolizing their connection and
shared enjoyment.
- Brand
Association: The use of a catchy and memorable song helps in
reinforcing the brand's message
Question.
4. Is the Music at All Distracting from the Message?
Answer: No, the music is not distracting; instead, it
enhances the message. The song helps unify the visual
Question.
5. How Else Are Radio Stations Advertised on TV?
Answer: Other Methods of Advertising Radio Stations
on TV:
- On-Air
Personalities: Featuring popular DJs or radio hosts in TV ads
can attract their fan base to tune into the station.
- Behind-the
Dear students, get
fully solved assignments by professionals
Do send your query
at :
or call us at :
08263069601
(Plagiarism proofed assignments available with 100% surety and refund)
NO. 3
ARVIND PANDEY CAUGHT IN BUSINESS WEB
Arvind Pandey is a project manager at Al Saba
Construction Company in Muscat. It s a
flourishing company with several construction projects in Muscat and
abroad. It is known for completing
projects on time and with high quantity construction. The company’s Chairman is a rich and a highly
educated Omani. A German engineer is
Arvind’s Vice – President for urban and foreign construction projects.
Three months ago, Al Saba had submitted a tender for a
major construction project in Kuwait.
Its quotation was for $ 25 million.
In Kuwait the project was sponsored and announced by a US – based
construction company called Fuma.
According to Al Saba, their bid of $ 25 million was modest but had
included a high margin of profit.
On 25 April, Arvind was asked to go to Kuwait to find out
from the Fuma project manager the status of their construction proposal. Arvind was delighted to know that Fuma had
decided to give his company. (Al Saba)
the construction project work. The
project meant a lot of effort and money in planning the proposed construction
in Kuwait.
But before Arvind could tank the Fuma project manager, he
was told that their bird should be raised to $ 28 million. Arvind was surprised. He tried to convince
the Fuma project manager that his (Arvind company had the bast reputation for
doing construction work in a cost effective way . However, he could always raise the bid by $ 3
million. But he wanted to know why he was required to do so.
The Fuma manager’s reply was, “That’s the way we do our
business in this part of the world, $ 1 million will go to our Managing
Director in the US, I shall get $ 1 million, you, Mr. Pandey, will get $ 1
million in a specified account in Swiss Bank.
Arvind asked, “ But why me ?”
“ So that you never talk about it to any one.” The Fuma Project Manager said.
Arvind promised never to
leak it out to any one else. And
he tried to bargain to raise the bid by $ 2 million. For. Arvind was familiar with the practice of
“ pay – offs” involved in any such thing.
He thought it was against his loyalty to his company and his personal
ethics.
Arvind promised the Fuma project manager that the bid
would be raised to $ 28 million and fresh papers would be put in. He did not
want to lose the job.
He came back to Muscat and kept trying to figure out how
he should place the whole thing before his German Vice President. He obviously was at a loss.
Questions
:
Question.
1. Analyze the Reasons for Arvind Pandey’s Dilemma
Answer: Arvind Pandey faces a complex dilemma
involving multiple factors:
- Ethical
Conflict: Arvind is being asked to participate in a bribe
or "pay-off," which conflicts with his personal ethics and
professional integrity. The demand for a bribe represents a moral and
ethical challenge for him.
- Company
Loyalty: On one hand, Arvind feels a strong sense of
loyalty to his company, Al Saba
Question.
2. Does Arvind Pandey Really Face a Dilemma?
Answer: Yes, Arvind Pandey does face a genuine
dilemma. The situation involves a conflict between competing values:
- Ethical
Standards vs. Professional Advancement: He is
torn between upholding his ethical standards and the potential for career
advancement and financial gain that the project
Question.
3. In Your View, What Should Arvind Pandey Do? Should
He Disclose It to His German Vice President?
Answer: What Arvind Should Do:
- Reject the
Bribe: Arvind should firmly reject the bribe and not
engage in any illegal or unethical practices. Upholding personal and
professional integrity is crucial, regardless of the pressures or
temptations he faces.
- Disclose to
His German Vice President: Yes, Arvind
should disclose the entire situation to his German Vice President.
Transparency is essential in maintaining ethical standards and addressing
the issue appropriately within the company. The Vice President needs to be
Dear students, get fully solved assignments
by professionals
Do send your query at :
or call us at : 08263069601
(Plagiarism proofed assignments available with 100% surety and refund)
NO. 4.
COMPANY ACCEPTING A CONTRACT
A computer company was negotiating a very large order
with a large size corporation. They had
a very good track record with this client.
In this corporation, five different departments had
pooled their requirements and budgets. A
committee was formed which had representation from all the departments. The corporation wanted the equipment on a
long lease and not outright purchase.
Further, they wanted all the hardware and software form one
supplier. This meant that there should
be bought – out items from many suppliers since no one supplier could meet all
the requirements of supply from its range of products.
The corporation provided an exhaustive list of very
difficult terms and conditions and pressurized the vendors to accept. The computer company who was finally awarded
the contract had agreed to overall terms that were fine as far as their own
products were concerned but had also accepted the same terms for the brought –
out items. In this case, the bought –
out items were to be imported through a letter of credit. The percentage of the
bought – out items versus their own manufacture was also very high. One of the terms accepted was that the
“system” would be accepted over a period of 10 days after all the hardware had
been linked up and software loaded.
The computer company started facing trouble immediately
on supply. There were over 100 computers
over a distance connected with one another with software on it. For the acceptance tests, it had been agreed
that the computer company would demonstrate as a pre-requisite the features
they had claimed during technical discussions.
Now, as you are aware, if a Hero Honda motorcycle claims
80 km to a litre of petrol, it is under ideal test conditions and if a
motorcycle from the showroom were to be tried for this test before being
accepted, it would never pass the test.
In corporation’s case, due to internal politics, the corporation persons
from one department – who insisted on going exactly by the contract – did not
sign acceptance since the “ system” could not meet the ideal test conditions.
Further, in a classic case of, “ for want of a horse –
shoe, payment for the horse was held up”, the computer company tried to get the
system accepted and payment released.
The system was so large that at any point of time over a period of 10
days something small or the other always gave problems. But the corporation took the stand that as
far as they were concerned the contract clearly were concerned the contract
clearly mentioned that the “system” had to be tested as a whole and not module
by module.
Questions
:
Question.
1. Comment on the Terms and Conditions Placed by the
Corporation
Answer: The terms and conditions imposed by the
corporation reflect a high level of specificity and control but also present
several challenges:
- Complexity and
Rigidity: The exhaustive list of terms and conditions
indicates a highly detailed and rigid approach to contract negotiation.
While this can help ensure that all requirements are met, it also makes
the agreement more challenging to execute, especially when dealing with
complex systems involving multiple suppliers.
- Acceptance
Criteria: The requirement that the system be accepted
only after all hardware is linked and software loaded over a 10-day period
places a significant burden on the computer company. This condition
implies that the entire system must function perfectly as a whole before
any part of it is accepted, which is demanding for any large-scale
Question.
2. What Factors Influenced the Computer Company’s
Decision to Accept the Contract?
Answer: Several factors likely influenced the computer
company’s decision to accept the contract:
- Good Track
Record: The company had a strong relationship with the
client, which could have encouraged them to accept challenging terms in
the hope of maintaining or strengthening this relationship.
- Large Order: The size and value of the contract likely represented a
significant opportunity for revenue and business growth, making the
company more willing to accept the difficult terms to secure the deal.
Question.
3. Was It a Win-Win Agreement? Discuss
Answer: The agreement does not appear to be a classic
win-win scenario. Here’s why:
- Computer
Company’s Position:
- Challenges: The computer company faces significant challenges due to the
complex terms and conditions, including the burden of meeting high
acceptance standards and
Dear students, get fully solved assignments
by professionals
Do send your query at :
or call us at : 08263069601
(Plagiarism proofed assignments available with 100% surety and refund)
NO. 5
EMPLOYMENT INTERVIEW OF R P SINHA
Mr. R P Sinha is a MBA.
He is being interviewed for the position of Management Trainee at a
reputed company. The selection
committee’s is chaired by a lady Vice – President. Mr. Sinha’s interview was as follows :
Committee : Good morning
!
Mr. Sinha : Good morning
to Sirs and Madam !
Chairperson : Please, sit
down.
Mr. Sinha : Thank you
(sits down at the edge of the chair, keeps his portfolio on the table)
Q. Chairperson : You are
Mr. R. P. Sinha
A Sinha : Yes,
Madam. This is how I am called.
Q. Chairperson : You have
passed MBA with 1st Division.
A. Sinha : Yes, Madam.
Q. Chairperson : Why do
you want to work in our organization ?
A Sinha : It is just like
that. Also, because it has good reputation.
Q. Member A : This job is
considered to be quite stressful. Do you
think you can manage the stress involved.
A. Sinha : I think there
is too much talk about stress these days.
Sir, would you tell clearly what you mean by stress ? I am very strong
for any stress.
Q. Member B : What are
your strengths ?
A. Sinha : Sir, who am I
talk boastfully about my strengths. You
should tell me my strengths.
Q. Member C : What are
your weaknesses ?
A. Sinha : I become angry
very fast.
Q. Member A : Do you want
to ask us any questions ?
A Sinha : Yes Sir ! What are the future chances for one who
starts as a management trainee ?
The member tells M. Sinha the typical career path for
those starting as Management Trainee.
The Chairperson thanks Mr. Sinha.
Mr. Sinha promptly says in reply, “you are welcome,” and comes out.
Questions
:
Question. 1. Evaluate Mr. Sinha’s Responses to Various
Questions
Answer: Q: Why do you want to work
in our organization?
Mr. Sinha’s Response: “It is just like that. Also, because it has a good reputation.”
Evaluation:
Question. 2. Rewrite the Responses to Make Them More
Effective
Answer: Q: Why do you want to work
in our organization?
Rewritten Response: “I am very impressed by your company’s reputation for innovation and
commitment to employee development. Your recent projects in sustainable
technology particularly align with my interests and career goals. I am excited
about the opportunity to contribute to and learn from such a forward-thinking
organization.”
Question. 3. General Impression of Mr. Sinha’s
Performance
Answer: Observations:
Dear students, get fully solved assignments
by professionals
Do send your query at :
or call us at : 08263069601
(Plagiarism proofed assignments available with 100% surety and refund)
No comments:
Post a Comment
Note: Only a member of this blog may post a comment.