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NMIMS Global Access
School for Continuing
Education (NGA-SCE)
Course: Marketing Management
Internal Assignment
Applicable for December 2022 Examination
Assignment Marks: 30
Instructions:
All Questions carry equal marks. All Questions are
compulsory
All answers to be explained in not more than 1000 words for question 1
and 2 and for question 3 in not more than 500 words for each subsection. Use
relevant examples, illustrations as far as possible.
All answers to be written individually. Discussion and group work is
not advisable.
Students are free to refer
to any books/reference material/website/internet for attempting their
assignments, but are not allowed to copy the matter as it is from the source of
reference.
Students should write the assignment in their own words. Copying of
assignments from other students is not allowed.
Students should follow the following parameter for answering the
assignment questions.
For Theoretical Answer
|
Assessment Parameter |
Weightage |
|
Introduction |
20% |
|
Concepts
and Application |
60% |
|
related to the question |
|
|
Conclusion |
20% |
|
|
|
For Numerical Answer
|
Assessment Parameter |
Weightage |
|
Understanding
and usage |
20% |
|
of the formula |
|
|
Procedure /
Steps |
60% |
|
|
|
|
Correct
Answer & |
20% |
|
Interpretation |
|
1.
A company provides consultancy to
all its clients on the Pricing of their products. M/s Herbal Life sells various
types of FMCG products in the urban market. They sell toothpaste, multi-vitamin
ayurvedic tablets, chia seeds, tulsi tea, herbal soap, shampoo, etc. The
company has asked you to present various types of Product Mix pricing and price
adjustment strategies so that it can help them in taking pricing decisions for
their range of products.
(10
Marks)
NMIMS Global Access
School for Continuing
Education (NGA-SCE)
Course: Marketing Management
Internal Assignment Applicable
for December 2022 Examination
2.
Elaborate on various types of
promotion mix that you will use for the Herbal Life products (as explained in
the first question). The main idea behind the promotion is that it should
become a household product like Patanjali or Dabur. (10 Marks)
3. a. Mr. Raj is planning to purchase
a new phone with the latest features. Explain various steps
involved for Raj in the decision process. (5 Marks)
3.
b. Global Stock is an online app
for the purchase of international stocks from the international market. Explain
and elaborate any five ways through which you will promote the app online.
(5 Marks)
Dear students, get fully solved
assignments by professionals
Do send your query at :
or call us at :08263069601
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