MK0017 – E-MARKETING

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ASSIGNMENT

DRIVE	SPRING 2017
PROGRAM	Master of Business Administration - MBA
SEMESTER	IV
SUBJECT CODE & NAME	MK0017 – E-MARKETING
BK ID	1810
CREDITS	4
MARKS	60

Note: Answer all questions. Kindly note that answers for 10 marks questions should be approximately of 400 words. Each question is followed by evaluation scheme.

Question. 1. What are the possible factors that can widen the scope of E-Marketing in near future? What are the problems faced by the companies in E-Marketing?

Answer: The use of electronic commerce by business in developed countries has grown considerably in the past few years. While the private sector appears to be benefiting from this low-cost means of reaching consumers worldwide, the question remains: can e-commerce be used effectively by other sectors to generate revenue? With the sharp decline of financial aid to developing countries over the past five years, many Non Governmental Organizations (NGOs) are looking for alternative means to fund their development activities. This paper examines

Question. 2. What is an E-market? How it is different from Physical markets? What are the advantages and disadvantages of E-markets?

Answer: E-Marketing is an issue that takes a lot of strength today, a time where social networking accounts have different types of users with different interest such as social, economic, cultural, political…etc.

Physical business markets

·       Physical wholesale markets: sale of goods or merchandise to retailers; to industrial, commercial, institutional, or other professional business users or to other wholesalers and related subordinated services

·       Markets for intermediate goods used in production of

Question. 3. Define

a) Social media marketing

b) Search engine optimization

c) Search engine marketing

d) Pay per click advertising

Answer: a) Social media marketing: Social media marketing is the use of social media platforms and websites to promote a product or service. Most of these social media platforms have their own built-in data analytics tools, which enable companies to track the progress, success, and engagement of ad campaigns. Companies address a range of stakeholders through social media marketing including current and potential customers, current and potential employees, journalists, bloggers, and the general public. On a strategic level, social media marketing includes the management of the implementation of a marketing campaign, governance, setting the scope (e.g. more active or passive use) and the establishment of a firm's desired social

Question. 4. Explain about 2P+2C+3S formula of E – Marketing.

Answer: e-Marketing is still quite a controversial subject to talk about, since no one succeeded to unify the various theories around it; however there is one thing upon which there is no doubt – that e-Marketing first appeared under the form of various techniques deployed by pioneer companies selling their products via the internet in the early 90's.

The frenzy around these new marketing techniques created by e-tailers and supported by the internet rapidly gave birth to a new dimension

Question. 5. E-Marketing helps the business in creating competitive advantage. Explain.

Answer: A small business builds a competitive advantage by providing a better overall value to customers than competitors are able to do. During the annual planning process, the business owner and her management team develop marketing plans to maximize the revenues that result from this advantage. Long-term success in business requires building a sustainable competitive advantage -- one that endures despite new competitors entering the market or existing competitors improving their own products or services.

Align Products with Customer Needs

A small business owner must have a keen understanding of his

Question. 6. What are the legal and ethical issues involved in E-CRM ?

Answer: Answer: Electronic commerce (e - Commerce) is so new that legal, ethical, and other public policy issue s that are necessary for e - commerce’s existence are still evolving. Yet, such issues are extremely important to the success of e - commerce as they encompass one of the major pillars that support e - commerce applications. As a matter of fact, most of the surveys that attempt to find the inhibitors of e - commerce consistently place legal and related public policy issues at the top of the list. A number of studies have examined the ethical behavior of the businesses and opinions of students toward various ethical issues. Very little is known

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Call us at : 08263069601

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