MTM-12 - TOURISM PRODUCTS: DESIGN AND DEVELOPMENT

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MTM-12 - TOURISM PRODUCTS: DESIGN AND DEVELOPMENT

(Tutor Marked Assignment)

Course Code: MTM-12

Assignment Code: MTM-12/TMA/2013

Total Marks:  100

Note:    This TMA consists of two parts.

Part I consists of two questions out of which you have to attempt any one. The question carries 25 marks and should be answered in about 700 words.

Part II consists of ten questions. Attempt any five in about 500 words each. Each question carries 15 marks.

Send your TMA to the Coordinator of your Study Centre.

PART – I

1) Define market segmentation. How do you segment a market? Explain with the help of suitable     examples.

Ans : Market segmentation :

                                                                                                                                                                                                         Market segmentation is a marketing strategy that involves dividing a broad target market into subsets of consumers who have common needs and priorities and then designing and implementing strategies to target them. Companies create product differentiation strategies to target market segments. Market segmentation helps Product Mangers quantify and define the market opportunity when developing new products.

Market segmentation is one of the basics of Product Management but there are many Product Managers that blindly embark on the product development journey without completing this activity.

Before developing any new product, Product

PART – II

6) What are the basic steps in tourism product development? Explain with the help of suitable example?    

Ans : Within the tourism industry, destination management organisations and development agencies regularly refer to 'product development' although they may in fact mean other growth strategies. All of the following are currently being undertaken in the UK under the guise of product development.

• Some capital projects leading to new visitor attractions (far fewer now than in the early days of lottery funding).
• Improvements to infrastructure such as creating new paths and cycle tracks.
• Programmes to encourage more hotel

                                                                               

                                                                                                                 

7) Explain the difference between publicity and advertisement. Discuss their role in the promotion of Tourism Activity                                                                                                               

Ans :  Difference between publicity and advertising :

Advertising and publicity are different forms of getting the word out about your business, with different subject matter, costs and expectations. Many business owners, however, try to blur the line between the two, which can cause misunderstandings with the news media and negate a company’s efforts to improve business and its image. Knowing the differences between the two and how to use them as complementary efforts can reap benefits in spreading a company's message.

1. Placement Cost :

               

8) Discuss the process of training, recruiting and motivating the sales personnel. 

Ans : A sales manager's primary job is to recruit, train, and motivate their sales force to achieve peak performance. Of these three vitally important responsibilities, recruiting is the least understood and by far the most challenging. When you recruit the right person you will find that they are self-motivated and eager to train. On the other hand, if you hire someone that is not suited for the position, you will experience low morale, high turnover and find yourself constantly in the training mode. The importance of matching the job

9) What are the steps in the development of tourism product?               

Ans : Step 1: Situation analysis :

This first step in product development is crucial as it sets the basis for all subsequent decisions regarding the product that you want to develop. The situation analysis itself includes several

steps which build on each other, which means that you have to undertake them in a certain order!

Step 2: Define aims

As the second step, you need to define the aims

10)  Discuss the relevance of sustainable development and carrying capacity in the success of a destination   ?                

Ans : Sustainable development :

The basic ideas and principles of sustainable development have been applied to tourism, but perhaps as a result of conceptual problems, disagreements, and the multidimensionality of both concepts, many commentators have stated that no exact definitions of sustainable tourism exist. Consequently, the notion has sometimes been understood as an ideology and point of view rather than an exact operational definition, and has been defined broadly as ‘‘tourism which is economically viable but does not destroy the resources on which the future of tourism will depend, notably the physical environment and the social fabric of the host community’’. Definitions like this emphasize the needs of the industry and

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