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NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Retail Banking
Internal Assignment Applicable for December 2015 Examination
Assignment Marks: 30
Q. 1. You have been appointed
as the manager of a new branch located in the 2 tier city which was not able to
perform and attract the customers. Target was provided by the head office to
increase the deposits as well as loans and advances. What should be your
strategy to enhance the performance of your branch.
Answer:All of your focus
has to be on how to attract customers into your store, keeping them there, selling
them something, inviting them to come back and marketing to them afterwards.
Using these eight steps in order
gives you that focus.
1. Be honest. Ask yourself what
you are doing right and what might be going wrong in your shop. Evaluate your
processes, allocation of labor, training programs and marketing materials. Make
a list of at least five things that are working and five that aren't.
Q. 2. A bank was not
performing well due to various reasons which the management was not able to
understand. Provide help to the bank by making a questionnaire which would help
the bank to find out the reason for poor performance.
Answer:For the purpose or
the merits of this research work questionnaire and interviews were used. A
questionnaire is a list of highly structured questions written and handed over
or mailed to respondents to provide relevant answers or solution to the
questions. An interview is structured or unstructured way of obtaining
information on a focused content.
The two types of questionnaire
were used by the researcher. These are the open-ended and close ended type of
questions.
Open-ended and close-ended type
questions
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