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ASSIGNMENT
DRIVE
|
FALL 2015
|
PROGRAM
|
MBADS – (SEM 4/SEM 6) / MBAN2 / MBAFLEX – (SEM 4) /
PGDISMN – (SEM 2)
|
SUBJECT CODE & NAME
|
MI0039- E-COMMERCE
|
BK ID
|
B1325
|
CREDITS
|
4
|
MARKS
|
60
|
Note: Answer all questions. Kindly note that answers for 10 marks
questions should be approximately of 400 words. Each question is followed by
evaluation scheme.
1. Write short notes on
a. Web page
Answer: A web page or webpage is
a document commonly written in HyperText Markup Language (HTML) that is
accessible through the Internet or other network using a browser. A web page is
accessed by entering a URL address and may contain text, graphics, and
hyperlinks to other web pages and files. The page you are reading now is an
b. Web browser
Answer: A software program that allows a person to
explore the Internet in an easy to use way. Navigating the Internet through a
series of hyperlinks you can browse the Internet. Examples of popular browsers
c. Web Server
Answer: A Web server is a program
that, using the client/server model and the World Wide Web's Hypertext Transfer
Protocol ( HTTP ), serves the files that form Web pages to Web users (whose
computers contain HTTP clients that forward their requests). Every computer on
the Internet that contains a Web site must have a
d. Website
Answer: A Web site is a related
collection of World Wide Web (WWW) files that includes a beginning file called
a home page. A company or an individual tells you how to get to their Web site
by giving you the address of their home page. From the home page, you can get
to all the other pages on their site. For example, the Web site for IBM has the
home page address of http://www.ibm.com. (The home page address actually
includes
e. Internet
Answer: Internet can be defined
as an electronic medium, which today is connecting the whole world with the
help of the computers. Internet consists of large amount of data that can be
accessed by the various users – and because of this it is also referred to as
the ‘Information Superhighway’ of the world. With the help of the internet one
can easily be in touch with any one in the whole world by
2. List and explain the advantages of B2C Model and B2B Model
Answer: While
business-to-business and business-to-consumer Internet marketing strategies are
two different animals, in that one model targets businesses and the other
consumers, the benefits that B2B and B2C provide to marketers are about the
same. In short, both models help businesses increase sales in an increasingly
competitive marketplace. In 2012, in the United States the number of potential
Internet buyers in this
3. The Reserve Bank of India owns about 60 percent of the SBI. The bank
offers an array of banking products and services to corporate and retail
customers. Explain the different kinds of services provided by online SBI.
Answer: Definition:-
·
The provision of banking service through
electronic channels and the customer. It can access the data without time and
geographical limitation.
·
Combination of the two term Electronic
technology & Banking.
·
Process by which a customer performs banking
transactions electronically.
What is E-banking?
4 a. What are the limitations of Online Publishing?
Answer: While the information
available online is staggering, even in our technological age, we cannot forget
to mention the fact that not everyone in this day is ready to sit down at a
computer screen and read for any great deal of time.
Reaching your Audience
Audience is a category that can
be considered
b. Discuss the different approaches of Online Publishing.
Answer: The Web may have
blossomed because of peer-to-peer publishing, but judg-ing from recent product
offerings, there is an enormous groundswell of in-terest among both commercial
and corporate publishers in the Web.
Initially, growth in the online
publishing
5 a. Elucidate the process of Electronic payment
Answer: When a customer orders a
product from a payment gateway-enabled merchant, the payment gateway performs a
variety of tasks to process the transaction.
1) A
customer places order on website by pressing the 'Submit Order' or equivalent
button, or perhaps enters their card details using an automatic phone answering
service.
2) If
the order is via a website, the customer's web browser encrypts the information
to be sent between the browser and the merchant's webserver. In between other
methods, this may be done via SSL (Secure Socket Layer) encryption. The payment
gateway may allow transaction data to be sent directly from the customer's
browser to the gateway, bypassing the merchant's systems. This reduces the
merchant's Payment Card Industry Data Security Standard (PCI DSS) compliance
b. Explain the different types of E-Payment Standards
Answer:
1) ACH payments are electronic credit and
debit transfers, allowing customers to make payments from their bank accounts
for utilities, mortgage loans, and other types of bills. ACH stands for
Automated Clearing House and most payment processors offer ACH payment options
to their customers, especially for monthly- and subscription-based
transactions. Most payment solutions use ACH to send money (minus fees) to
their customers.
2)
A
merchant account is a bank account that allows a customer to receive
payments through credit or debit cards
6 Explain E-Commerce Strategies with neat diagram
Answer: There are dozens of ways
to market your start-up and you probably won’t run out of ideas. The key to
marketing your start-up successfully, however, relies heavily on your ability
to tell stories that your target audience will relate to. You could spend a ton
on advertising or run a well maintained blog, but nobody will care about what
you say unless it evokes an emotional response, aligns with how the consumer
envisions and expresses their own style or is a product whose value is amplified
by peer participation.
Dear students get fully solved SMU MBA assignments
Send your semester &
Specialization name to our mail id :
“ help.mbaassignments@gmail.com ”
or
Call us at : 08263069601
(Prefer mailing. Call in emergency )
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