MK0013- MARKET RESEARCH

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ASSIGNMENT

DRIVE	FALL 2015
PROGRAM/SEMESTER	MBADS – (SEM 3/SEM 5) / MBAN2 / MBAFLEX – (SEM 3) /
SUBJECT CODE & NAME	MK0013- MARKET RESEARCH
BK ID	B 1711
CREDITS	4
MARKS	60

Note: Answer all questions. Kindly note that answers for 10 marks questions should be approximately of 400 words. Each question is followed by evaluation scheme.

Q1. Explain Cross sectional Research Design, its advantages and disadvantages.

Answer : A cross-sectional study, a type of descriptive, observational study, involves measuring different variables in the population of interest at a single point in time. This simultaneous data gathering is often thought of as a snapshot of conditions present at that instant. Its most important application lies in the field of epidemiology and disease research. Although it offers several advantages, such as the ease of assessing the prevalence of diseases, a cross-sectional study nevertheless has limitations.

Ease of Data Gathering and Assessment

Q2. What are the various fundamental properties of scales of measurement? Explain with an example each.

Answer : Normally, when one hears the term measurement, they may think in terms of measuring the length of something (e.g., the length of a piece of wood) or measuring a quantity of something (ie. a cup of flour).This represents a limited use of the term measurement. In statistics, the term measurement is used more broadly and is more appropriately termed

Q3. Describe the steps involved in Hypothesis Testing.

Answer : Five Steps of Hypothesis Testing

The basic logic of hypothesis testing is to prove or disprove the research question.  By only allowing an error of 5% or 1% and making correct decisions based on statistical principles, the researcher can conclude that the result must be real if chance alone could produce the same result only 5% of the time or less. These five steps consists of all the decisions a researcher

Q4. Explain Pearson Product Moment Correlation with the help of an example.

Answer : What does this test do?

The Pearson product-moment correlation coefficient (or Pearson correlation coefficient, for short) is a measure of the strength of a linear association between two variables and is denoted by r. Basically, a Pearson product-moment correlation attempts to draw a line of best fit through the data of two variables, and the Pearson correlation coefficient, r, indicates how far away all these data points are to this line of best fit (how well the data points fit this new model/line of best fit).

Q5. Explain Business to Business Market Research and types of market research undertaken in B2B research.

Answer : Types of Consumer market research :

There are two basic types of consumer/market research;

1. primary research                              

2. secondary research

1. Primary research :

Quantitative and qualitative are the two types of primary data.  Quantitative research gives you hard numbers…it’s a scientifically-conducted survey that gives you statistical information on the market as a whole.  Opinion polls are quantitative research. Qualitative

Q6. Write short notes on:

a) Copy testing

Answer : Concept testing identifies potentially successful new products early on, so that you can focus limited research and development resources (and limited marketing resources) on the new product concepts with the greatest probability of consumer acceptance. Decision Analyst provides a suite of concept testing systems and services.

b) Sales Analysis

Answer : Sales analysis examines sales reports to see what goods and services have and have not sold well. The analysis is used to determine how to stock inventory, how to measure the effectiveness of a sales force, how to set manufacturing capacity and to see how the company is performing against its goals.

Dear students get fully solved assignments

Send your semester & Specialization name to our mail id :

  “ help.mbaassignments@gmail.com ”

or

Call us at : 08263069601

(Prefer mailing. Call in emergency )