BJ0023 – Media Criticism

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ASSIGNMENT

Summer 2015

Bachelor of Journalism and Mass Communication– Semester 5

BJ0023 – Media Criticism - 4 credits

(60 marks)

Please note that all questions carry 10 Marks each. 10 Mark questions should be answered in approximately 400 words.

Answer the following questions:

Q. 1- Differentiate between message criticism and media criticism. Give examples where necessary. [10 Marks]

Answer:As consumers, we encounter numerous media outlets of technology each day. What are media? Books, television, computers, movies, cell phones, video games and text messages are just a few examples of the types of media that we use everyday in order to send and receive messages. In order to understand how the media is indeed the message within our society, Marshall McLuhan urges readers to look at where the quest for technological advancement began. In order to understand today’s advancing technology, we, as

Q. 2- Chart out the history of electronic media criticism. [10 Marks]

Answer:The media industry is growing in India at the rate of 20 percent per annum. Together, entertainment and media form the country's sixth biggest industry, with 3.5 million people working in it. Within the next 4–5 years, the industry is expected to gross eighty thousand crores (800 billion rupees) annually.

Broadcast media transmit information electronically, via such media as film, radio, recorded music, or television. Digital media comprises both

Q. 3- What are the responsibilities of a critic? Explain. [10 Marks]

Answer:A critic offers an assessment of arts or culture and can specialize in one of a variety of genres, including food and art, film and theater, music and books. These reviews can appear in newspapers, online or in broadcast media. Sometimes critics have a professional background in the field for which they pass judgment. For example, "Chicago Sun-Times" Roger Ebert has worked as a professional screenwriter in addition to being a film critic.

Describe: People trying to decide whether to see a film or

Q. 5- What is meant by criticism? List some of the signpost questions in media education [10 Marks]

Answer:Criticism is the practice of judging the merits and faults of something.

·         The judger is called "the critic".

·         To engage in criticism is "to criticise"/"criticize".

·         One specific item of criticism is called "a criticism" or a "critique".

Criticism as an evaluative or corrective exercise

Q. 6- Write a long note on social Darwinism. [10 Marks]

Answer:Social Darwinism is a modern name given to various theories of society that emerged in the United Kingdom, North America, and Western Europe in the 1870s, which claim to apply biological concepts of natural selection and survival of the fittest to sociology and politics. Economically, social Darwinists argue that the strong should see their wealth and power increase while the weak should see their wealth and power decrease. Different social Darwinists have differing views about which groups of people are considered to be the strong and

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