BJ0020 – Media Management

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ASSIGNMENT

Summer 2015

Bachelor of Journalism and Mass Communication– Semester 5

BJ0020 – Media Management - 4 credits

(60 marks)

Please note that all questions carry 10 Marks each. 10 Mark questions should be answered in approximately 400 words.

Answer the following questions:

Q. 1- Explain the function of the management in a newspaper organization. How is the organization structured? Explain. [10 Marks]

Answer:Every organization has a hierarchy of people and job functions whether it is organic or intentional. For a business to operate efficiently and systematically, it needs a planned structure that fits the style, size and operations of the organization. According to the Food and Agriculture Organization of the United Nations Corporate Document Repository, structure provides “guidelines on hierarchy, authority of structure and relationships, linkage between different functions and coordination with environment.”

Management is an extremely important function in

Q. 2- Detail the process of how to make a TV programme, from pre-production to post-production. [10 Marks]

Answer:Whether you decide to hire a production company or produce your own content, there are three distinct stages of video production you should be aware of. Each phase will have its own challenges and will vary depending on the size of your project. Large scale productions in the television and film space will have dedicated teams working on each phase. Whether you are creating a short online video or larger sized project, the getting familiar with the three main stages below will enhance any video production.

Q. 3- Write about the Press Council of India, and the Press Information Bureau in detail. [10 Marks]

Answer:The Press Council of India is a statutory body in India that governs the conduct of the print media. It is one of the most important bodies that sustain democracy, as it has supreme power in regard to the media to ensure that freedom of speech is maintained. However, it is also empowered to hold hearings on receipt of complaints and take suitable action where appropriate. It may either warn or censure the errant journalists on finding them guilty. It did so on 21 July 2006, when it censured three newspapers — Times of India (Delhi and Pune), Punjab Kesari (Delhi) and Mid Day (Mumbai) — for violation of norms of journalistic conduct

Q. 4- What are some of the Press Laws in India? [10 Marks]

Answer:Mass Media laws in India have a long history and are deeply rooted in the country’s colonial experience under British rule. The earliest regulatory measures can be traced back to 1799 when Lord Wellesley promulgated the Press Regulations, which had the effect of imposing pre-censorship on an infant newspaper publishing industry. The onset of 1835 saw the promulgation of the Press Act, which undid most of, the repressive features of earlier legislations on the subject.

The Freedom of Press and the Freedom of Expression can be regarded as the very basis of a democratic form of government. Every business enterprise is involved in the laws of the nation, the state and the community in which it

Q. 5- Write a detailed note on the publishing industry and the internet. [10 Marks]

Answer:Publishing is the process of production and dissemination of literature, music, or information — the activity of making information available to the general public. In some cases, authors may be their own publishers, meaning originators and developers of content also provide media to deliver and display the content for the same. Also, the word publisher can refer to the individual who leads a publishing company or an imprint or to a person who owns/heads a magazine. A publisher oftendistribution of printed works such as books (the "book trade") and newspapers. With the advent of digital information

Q. 6- How is buying and selling airtime different on television and radio? What are the differences between TV regulations and Radio regulations? [10 Marks]

Answer:Commercial radio stations make most of their revenue selling "airtime" to advertisers. Of total media expenditures, radio accounts for 6.9%. Radio advertisements or "spots" are available when a business or service provides valuable consideration, usually cash, in exchange for the station airing their spot or mentioning them on air. The United States Federal Communications Commission (FCC), established under the Communications Act of 1934, regulates commercial broadcasting, and the laws regarding radio advertisements remain relatively

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Send your semester & Specialization name to our mail id :

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