MK0010- Sales, Distribution and Supply Chain Management

Dear students get fully solved assignments

Send your semester & Specialization name to our mail id :

“ help.mbaassignments@gmail.com ”

or

Call us at : 08263069601

ASSIGNMENT

DRIVE	SPRING 2015
PROGRAM	MBADS (SEM 3/SEM 5)MBAFLEX/ MBA (SEM 3) PGDMMN (SEM 1)
SUBJECT CODE & NAME	MK0010- Sales, Distribution and Supply Chain Management
BK ID	B1721
CREDITS	4
MARKS	60

Note: Answer all questions. Kindly note that answers for 10 marks questions should be approximately of 400 words. Each question is followed by evaluation scheme.

Q1. Designing the marketing channel involves the decisions pertaining to the size of the channel, its coverage and number of levels. These decisions are significant since it ensures the availability of goods and services to customers at locations suitable for procurement. Discuss the factors like channel structure, breadth and costs involved which principally determines the Channel design.

Answer: Some of the factors influencing channel decisions in international market are as follows:

International marketing channels deal with channels within which goods and services pass to reach their foreign consumers. This implies that manufacturers and consumers must be located in either the manufacturers or consumers country or having presence in both countries.

There are a number of factors both objective and

Q2. Explain the various steps involved in the personal selling process.

Answer: Steps in personal Selling process

Personal Selling consists of the following steps.

1.            Pre-sale preparation: The first step in personal selling is the selection, training and motivation of salespersons. The salespersons must be fully familiar with the product, the firm, the market and the selling techniques. They should be well-informed about the competitor's products and the degree of competition. They should also be acquainted with the motives and behavior of prospective buyers.

Q3 An organization needs to be extremely cautious in making investments in various types of inventories. The extent of control required to be maintained on all items is not the same. Explain some important tools of Inventory management like ABC analysis, Just-In-Time & Economic order quantity model.

Answer: When people talk about an inventory management tool, it is easy to be confused. There is an unlimited number of subjects that deserve discussion as an inventory management tool. They fall into four categories:

1)                  software,

2)                  hardware,

3)                  theoretical management models, and

4)                  audit systems.

Q4 Explain the SCOR model with a diagrammatic representation.

Answer: SCOR model:- In collaboration with 69 members consisting of manufacturers, logistics / distribution service providers and software solutions suppliers Supply Chain Council introduced Supply Chain Operations Reference-model (SCOR). Numbers of companies have pooled their real-world supply chain experiences to build a flexible framework and a common language that can help companies improve their supply chain internally and externally

Q5 When one member of distribution channel tries to maximize its profits at the expense of rest of the members, it will create conflicts, resulting in the decline of profits. To avoid these conflicts, now retail firms have started forming vertical Marketing systems (VMS). Explain the three types of VMS through which goods and services are usually distributed to customers.

Answer: A vendor management system (VMS) is an Internet-enabled, often Web-based application that acts as a mechanism for business to manage and procure staffing services – temporary, and, in some cases, permanent placement services – as well as outside contract or contingent labor. Typical features of a VMS application include order distribution, consolidated billing and significant enhancements in reporting capability that outperforms manual systems and processes.

A vertical marketing system (VMS) refers to a channel of distribution in which there is formal cooperation among members at the

Q6 Describe the supply chain Benchmarking Procedure.

Answer: Supply chain benchmarking is a management tool companies use to measure the efficiency and effectiveness of their supply chain. Supply chain benchmarking often focuses on how companies use a supply chain to benefit consumers, the costs associated with the supply chain, and the resources used to develop and deploy a consistent level of service by way of the supply chain.

Dear students get fully solved assignments

Send your semester & Specialization name to our mail id :

“ help.mbaassignments@gmail.com ”

or

Call us at : 08263069601