MI0036 – BUSINESS INTELLIGENCE & TOOLS

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ASSIGNMENT

DRIVE	WINTER 2015
PROGRAM	MBADS (SEM 3/SEM 5)MBAFLEX/ MBA (SEM 3) PGDISMN (SEM 1)
SUBJECT CODE & NAME	MI0036 – BUSINESS INTELLIGENCE & TOOLS
BK ID	B2043
CREDITS	4
MARKS	60

Note: Answer all questions. Kindly note that answers for 10 marks questions should be approximately of 400 words. Each question is followed by evaluation scheme.

Q. 1. a. Discuss the contribution of business analytics in strategy management

b. How is CRM linked to business intelligence?

Answer:a. Business analytics in strategy management:Companies have to adapt to customers’ new preferences or, better still, anticipate them. A company’s strategy must express this will to meet customer expectations. Understanding customer behaviour is essential for doing this, and business analytics helps decision-makers on the strategy that they should adopt.

Audience analyses provide clues on future

b. How is CRM linked to business intelligence?

CRM: The primary difference, of course, is the fact that a CRM product is an entire system that regulates nearly all aspects of a customer’s experience including marketing, sales, support and service. There are additional applications for human resources, contact management, inventory control, calendaring and more. All of this

Q. 2. Explain the data mining process in detail

Answer:Data mining is a promising and relatively new technology. Data mining is defined as a process of discovering hidden valuable knowledge by analyzing large amounts of data, which is stored in databases or data warehouse, using various data mining techniques such as machine learning, artificial intelligence(AI) and statistical.

Q. 3. Relate between BI tools and relationship marketing strategy with

Answer:Business intelligence tools are a type of application software designed to retrieve, analyze, transform and report data for business intelligence. The tools generally read data that have been previously stored, often, though not necessarily, in a data warehouse or data mart.

The key general categories of business intelligence tools are:

·         Spreadsheets

Q. 4. What are the main features of a financial reporting system

Answer: Financial reporting is available to authorized divisional, departmental, and central administrative users through a data warehouse system. The Integrated Reporting Facility (IRF) provides access to report packages containing data from the University’s financial system, FAS, including General and Subsidiary ledgers (GL and SL) using the Business Objects tool. IRF currently provides access to more than 12 years of detailed financial data and more than 22 years of financial year-end closes. IRF enables users to run pre-built queries that allow them to enter specific date ranges and financial account

Q. 5. Discuss the various critical challenges that need to be overcome for BI to succeed within an organisation

Answer:The Business Intelligence, Analytics, & Knowledge Management (BIA&KM) track aims to attract novel research on technologies, applications, and processes for gathering, storing, accessing, analyzing, and presenting data, information, and knowledge for informed managerial decisions and enhanced organizational performance. Techniques, tools, and best practices in Business Intelligence (BI), decision support/analytics, and Knowledge Management (KM) can help support organizational business processes and systems for collecting and

Q. 6. a. List the factors responsible for the increasing importance of BI in organisations.

b. What are the obstacles in Implementing BI in Organisations

Answer: a.Factors responsible for the increasing importance of BI in organisations

1. Training: It’s hard not to think “duh” when IDC says training is important to promoting pervasive business analytics. But training goes far beyond teaching users how to access data with a dashboard. IDC stresses that companies need to make sure people know how to use the data to truly improve decision-making.

b. obstacles in Implementing BI in Organisations

Driving User Adoption: Many organizations operate under the impression that if you build it, they will come. This is a fallacy. Dashboard adoption takes real work as people won’t want to change the way they do things unless their current methods are tedious, time-consuming, or just don’t work. Even when inefficiencies are recognized, promoting change can be difficult, especially when individuals are averse to risk.

Dear students get fully solved assignments

Send your semester & Specialization name to our mail id :

“ help.mbaassignments@gmail.com ”

or

Call us at : 08263069601