MH0056 - Public Relations & Marketing for Healthcare Organizations

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ASSIGNMENT

DRIVE	SPRING 2015
PROGRAM/SEMESTER	MBADS – (SEM 4/SEM 6) / MBAN2 / MBAFLEX – (SEM 4) /  PGDFMN – (SEM 2)
SUBJECT CODE & NAME	MH0056 - Public Relations & Marketing for Healthcare Organizations
BOOK ID	B1320
CREDITS	4
MARKS	60

Note: Answer all questions. Kindly note that answers for 10 marks questions should be approximately of 400 words. Each question is followed by evaluation scheme.

1 Discuss the factors that attract corporates to healthcare. Add a note on future outlook of healthcare sector.

Answer: There are a vast number of types of corporate wellness programs. In general, corporate wellness programs encourage people to take steps to prevent the onset or worsening of a health condition or sickness and to adopt lifestyles that are healthier. Businesses may implement many types of corporate wellness programs, from onsite gyms to simple wellness newsletters. While some corporations have instituted very comprehensive corporate wellness programs, others have achieved savings or increased productivity

2 Describe SWOT analysis with examples.

Answer: Strategic planning demands realistic and objective assessment. At least twice each year, use the SWOT analysis to discover key internal and external issues and refresh the strategies and tactics of your marketing plan. Understanding where you are today is fundamental to achieving your future goals.

3 Explain the E-Marketing strategies for healthcare services.

Answer: Medical practice marketing is now a fairly common concept for many physicians and clinics. It wasn’t always that way, however, and Evanston Hospital in Illinois was one of the first healthcare institutions to create an official marketing position within the company. Now, it’s widely accepted that without a comprehensive healthcare marketing strategy, your practice is unlikely to be as successful in new patient acquisition as it might. If you recognize you need marketing but simply don’t know where to start, here are some essential

Q.4: Discuss the current scenario of medical tourism in India.

Answer: These days it seems like every country in the world promotes itself as a haven for medical tourism. The reality is that in most cases they offer sub-standard facilities and limited skills/qualifications.

India has tens of thousands of skilled physicians and nurse practitioners. Over the last two decades, the economic boom in India has led to the building of medical facilities & infrastructure that rival the very best that western medical care that the west has to offer. Many of the physicians that practice in these hospitals and clinics have returned (to India) from the U.S. and Europe, leaving behind successful practices.

Q.5: Discuss the future of healthcare marketing.

Answer: For many years, healthcare trends have looked unsustainable - ageing populations result in more people needing care, while a declining workforce means fewer people to pay for, and actually deliver, that care. At the same time, an inexorable rise in the costs of care linked to long term conditions reflects the impact of modern lifestyles, as well as positive advances in medicine and public health. Up to now it has been possible to absorb these costs incrementally, but with the consequence that either a significant proportion of

Q.6: Discuss the standard metrics to evaluate public relations in healthcare.

Answer: Key factors in standard metrics to evaluate public relations :

1. Metrics that are meaningful for one campaign or initiative may vary from the next. Metrics that are relevant and important to one industry or organization may vary from another.

2. More often than not, measurement delivers actionable insight by analyzing a combination of metrics. Alone, a metric can shed light on the big picture but when combined with additional metrics, the details begin to become clear and

Dear students get fully solved assignments

Send your semester & Specialization name to our mail id :

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