MB0048- OPERATIONS RESEARCH

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ASSIGNMENT

DRIVE
WINTER  2014
PROGRAM
MBADS/ MBAFLEX/ MBAHCSN3/ MBAN2/ PGDBAN2
SUBJECT CODE & NAME
MB0048- OPERATIONS RESEARCH
SEMESTER
2
BK ID
B1631
CREDITS
4
MARKS
60


Note: Answer all questions. Kindly note that answers for 10 marks questions should be approximately of 400 words. Each question is followed by evaluation scheme.


Q.1. Explain the types of Operations Research Models. Briefly explain the phases of Operations Research.
Answer: Types of Operations Research Models
A model is an idealized representation or abstraction of a real-life system. The objective of a model is to identify significant factors that affect the real-life system and their interrelationships. A model aids the decision-making process as it provides a simplified description of complexities and uncertainties of a problem in a logical structure. The most significant advantage of a model is that it does not interfere with the real-life system.
Classification of OR models
You can broadly classify OR models into the following types.
a. Physical Models include all form of diagrams,



2a. Explain the graphical method of solving Linear Programming Problem.

Answer: Linear programming (LP or linear optimization) is a method to achieve the best outcome (such as maximum profit or lowest cost) in a mathematical model whose requirements are represented by linear relationships. Linear programming is a special case of mathematical programming (mathematical optimization).

More formally, linear programming is a technique for the optimization of a linear objective function, subject to linear equality and linear inequality constraints. It’s feasible region is a convex polyhedron, which is a set defined as the intersection of finitely many half spaces, each of which is defined by a linear inequality.


b. A paper mill produces two grades of paper viz., X and Y. Because of raw material restrictions, it cannot produce more than 400 tons of grade X paper and 300 tons of grade Y paper in a week. There are 160 production hours in awake. It requires 0.20 and 0.40 hours to produce a ton of grade X and Y papers. The mill earns a profit of Rs. 200 and Rs. 500 per ton of grade X and Y paper
respectively. Formulate this as a Linear Programming Problem.

Answer : Objective function is to maximize the profit

Thus Max. Z=200X1+500X2
Constraints 1.Raw materials
         2. Production hour.
LPP is

3 a. Explain how to solve the degeneracy in transportation problems.

Answer: There is a type of linear programming problem that may be solved using a simplified version of the simplex technique called transportation method. Because of its major application in solving problems involving several product sources and several destinations of products, this type of problem is frequently called the transportation problem. It gets its name from its application to


b. Explain the procedure of MODI method of finding solution through optimality test.                                                                                                       

Answer: Transportation Algorithm for Minimization Problem (MODI Method)
After evaluating an initial basic feasible solution to a transportation problem, the next question is how to get the optimum solution. The basic techniques are illustrated as follows:
1. Determine the net evaluations for the non–basic variables (empty cells)
2. Determine the entering variable
3. Determine the leaving variable
4. Compute a better basic feasible solution


4 a. Explain the steps involved in Hungarian method of solving Assignment problems.

Answer: The assignment problem is one of the fundamental combinatorial optimization problems in the branch of optimization or operations research in mathematics. It consists of finding a maximum weight matching in a weighted bipartite graph.

In its most general form, the problem is as follows:

There are a number of agents and a number of tasks. Any agent can be assigned to perform any task, incurring some cost that may vary




b. What do you mean by unbalanced assignment problem? How do you overcome it?

Answer: Unbalanced assignment problem: This is the case of assignment problem where the number of persons is not equal to the number of jobs. A dummy variable, either for a person or job  ( as it required) is  introduced with zero cost or time to make it a balanced one.

If number of jobs is not equal to the number of operators then the assignment problem is known as unbalanced assignment problem. In other words in a pay off matrix of assignment problem if number of rows and number of columns are not equal then it is unbalanced assignment problem.

To solve unbalanced assignment prob

Q5.a. Explain the Monte Carlo Simulation.
Answer: Monte Carlo methods (or Monte Carlo experiments) are a broad class of computational algorithms that rely on repeated random sampling to obtain numerical results; typically one runs simulations many times over in order to obtain the distribution of an unknown probabilistic entity. The name comes from the resemblance of the technique to the act of playing and recording your results in a real gambling casino. They are often used in physical and mathematical problems and are most useful when it is difficult or impossible to obtain a closed-form expression, or


b. A Company produces 150 cars. But the production rate varies with the distribution.

Production Rate

Probability

147
0.05
148
0.10
149
0.15
150
0.20
151
0.30
152
0.15
153
0.05

At present the track will hold 150 cars. Using the following random numbers determine the average number of cars waiting for shipment in the company and average number of empty space in the truck. Random Numbers 82, 54, 50, 96, 85, 34, 30, 02, 64, 47.  5 +5 = 10 marks(200 - 250 words each)
Answer: 

Production Rate

Probability

Cum. Probability
Random Numbers
147
0.05
0.05
00-04
148
0.10
0.15
05-14



6 a. Explain the dominance principle in game theory.
Answer: Game theory is a study of strategic decision making. Specifically, it is "the study of mathematical models of conflict and cooperation between intelligent rational decision-makers".[1] An alternative term suggested "as a more descriptive name for the discipline" is interactive decision theory.[2] Game theory is mainly used in economics, political science, and psychology, as well as logic and biology. The subject first addressed zero-sum games, such that one person's gains exactly equal net losses of the other participant or participants. Today, however, game theory applies to a wide range of behavioral relations, and has developed into an umbrella term for the logical side of decision science, including both humans and non-humans (e.g. computers).


b. Describe the Constituents of a Queuing System.

Answer: Characteristics of a queuing system that impact its performance, for example, queuing requirements of a restaurant will depend upon factors like:
·         How do customers arrive in the restaurant? Are customer arrivals more during lunch and dinnertime (a regular restaurant)? Or is the customer traffic more uniformly distributed (a cafe)?
·         How much time do customers spend in the restaurant? Do customers typically leave the restaurant in a fixed amount of time? Does the customer service time vary with the type of customer?


c. Differentiate between PERT and CPM

Answer: Project management is an important part of every business enterprise. Whenever a new product or service is launched; when embarking on a marketing campaign; or when organizing any new projects; project management is needed to make everything organized and successful.

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MB0047- MANAGEMENT INFORMATION SYSTEM

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ASSIGNMENT

DRIVE
WINTER  2014
PROGRAM
MBADS/ MBAFLEX/ MBAHCSN3/ MBAN2/ PGDBAN2
SUBJECT CODE & NAME
MB0047- MANAGEMENT INFORMATION SYSTEM
BK ID
B1630
SEMESTER
2
CREDITS
4
MARKS
60


Note: Answer all questions. Kindly note that answers for 10 marks questions should be approximately of 400 words. Each question is followed by evaluation scheme.


Q. 1.  In the current e-world any organisation’s massive operations are managed by various types ofinformation systems that help them to achieve their goals of servicing their clients. This can be done by the growth of modern organization. Discuss some of the essential features of modernorganisation.

Answer: Modern organization design draws on ideas from many fields to make communication more dynamic and blend individual and organizational solutions together into a cohesive whole. New designs focus on adaptability. They rely highly on employee involvement, distribute authority based on skill and have fewer rules and boundaries, resulting in a more organic structure.

A Listing the features
Matrix structures take the basic structure of function organi


Q. 2. Marketing managers are keener to look for a least cost route that also allow a sales person tomeet all his customers. Identifying a least cost route with this features is slightly complicated.Therefore, managers depend on decision support tools to find the most cost effective routes tocover the market. The travelling salesman problem is one of such tool. Describe the tool with adiagram.

Answer: A problem in graph theory requiring the most efficient (i.e., least total distance) Hamiltonian cycle a salesman can take through each of n cities. No general method of solution is known, and the problem is NP-hard. Solution to the traveling salesman problem is implemented as Traveling Salesman in the Mathematica package Combinatorica` and Find Shortest Tour[v1, v2, ...].



Q. 3. There are many examples of digital goods. Companies such as Amazon.com are selling digitalversions of books over their site. These digital books can be read on special readers that displaythe pages on a screen.


Answer:A. Listing the properties

·         Relevant: The information obtained and used should be needed for decision-making. it doesn't matter how interesting it is. Businesses are often criticised for producing too much information simply because their information systems can "do it".

·         Up-to-date: Information needs to be timely if it is to be actioned. For example, the manager of a large retail business needs daily information on how stores are performing, which products are selling well (or not) so that immediate action can be taken.

·         Accurate: As far as possible, information should be free from errors (e.g. the figures add up; data is allocated to the correct categories). The users of information should be informed whenever assumptions or estimates have been

·          

Q. 4. Decision support systems (DSS) are used extensively across organisations to assist managerswith making decisions. Decision making by managers involves the phases of intelligence, design,and choice, and DSS help mainly with the choice part as they support structured andunstructured types of decisions.

a. What is it that managers do when they make decisions?
b. Explain the different types of decisions

Answer: A. Explaining decision making process
Managers are required to make hard decisions that support a company's short and long-term goals. Management decisions are usually made after employees' proposals and preferences have been heard. They must be made with a team, department or company in mind. The best management decisions are made with evidence, examination and input from other leaders. However, managers must keep a balance between receiving input and being decisive. Be prepared to make difficult decisions and review them for accuracy in the future. Learn how to make management decisions.
·         Define your problem. Write down the situation
·          

b. List and describing the different types of decisions
A business continually makes decisions at all levels. Think of a retailer such as Next. To keep the brand’s high profile position, its managers have to make many decisions. Each major strategic decision leads to tactical decisions, which break down into operational decisions.

Decisions are broadly taken at three levels:
·         Strategic decisions are big choices of identity and direction. Who are we? Where are we heading? These decisions are often complex and multi-dimensional. They may involve large sums of money, have a long-term impact and are usually taken by senior management.
·         Tactical decisions are about how to manage


Q. 5. What is crowdsourcing? How does the site Galaxy Zoo manage crowdsourcing?

Answer: A Crowdsourcing definition
Crowdsourcing is the process of getting work or funding, usually online, from a crowd of people. The word is a combination of the words 'crowd' and 'outsourcing'. The idea is to take work and outsource it to a crowd of workers.

Famous Example: Wikipedia. Instead of Wikipedia creating an encyclopedia on their own, hiring writers and editors, they gave a crowd the ability to create the information on their own. The result? The most comprehensive encyclopedia this world has ever seen.


Q. 6 Data and information relating to individuals could be of sensitive nature. Give some examplesof such kind of data

Answer: ‘Sensitive information’ is a sub-set of personal information and is given a higher level of protection under the NPPs. The IPPs do not refer to sensitive information and agencies are required to handle all information, including sensitive information, in accordance with the IPPs. The principles recommended for handling sensitive information, and their extension to agencies, are discussed further in Chapter 22.‘Sensitive information’ is defined in the Privacy Act to mean information or an opinion about an individual’s:
·         racial or ethnic origin;
·         political opinions;
·         membership of a political association;
·         religious beliefs or affiliations;
·         philosophical beliefs;

Dear students get fully solved  SMU MBA Fall 2014 assignments
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MB0046- Marketing Management

Dear students get fully solved  SMU MBA assignments
Send your semester & Specialization name to our mail id :
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or
Call us at : 08263069601

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ASSIGNMENT

DRIVE
WINTER 2014
PROGRAM
MBADS/ MBAFLEX/ MBAHCSN3/ MBAN2/ PGDBAN2
SUBJECT CODE & NAME
MB0046- Marketing Management
BK ID
B1629
SEMESTER
2
CREDITS
4
MARKS
60


Note: Answer all questions. Kindly note that answers for 10 marks questions should be approximately of 400 words. Each question is followed by evaluation scheme.


1. Suppose you are the marketing manager of a banking firm. Your bank has opened its first branch overseas. What factor do you think will affect the choice of marketing the most and why?

Answer: Important factors affecting the choice of channels of distribution by the manufacturer are:

(A) Considerations Related to Product

When a manufacturer selects some channel of distribution he/she should take care of such factors which are related to the quality and nature of the product. They are as follows:

1. Unit Value of the Product:




Q.2 A brand is a composite set of beliefs and associations in the mind of consumers. In brand
development, as a part of branding strategy decision, the brand manager can decide to create new brand elements for the new products, apply some of the existing brand elements to the new product, or use a combination of existing and new brand elements to the existing and new products. Explain the different branding strategies used by the companies for their range of products.

Ans:  Definition of Brand :

Brand is the "name, term, design, symbol, or any other feature that identifies one seller's product distinct from those of other sellers." Brands are used in business, marketing, and advertising. Initially, livestock branding was adopted to differentiate one person's cattle from another's by means of a distinctive symbol burned into the animal's skin with a hot branding iron. A modern example of a brand is Coca-Cola which belongs to the Coca-Cola Company. The word "brand" is often used as a metonym referring to the



3. Describe the international market entry strategies in brief.

Answer : There are a variety of ways in which a company can enter a foreign market. No one market entry strategy works for all international markets. Direct exporting may be the most appropriate strategy in one market while in another you may need to set up a joint venture and in another you may well license your manufacturing. There will be a number of factors that will influence your choice of strategy, including, but not limited to, tariff rates, the degree of adaptation of your product required, marketing and transportation costs. While these factors may well increase your costs it is expected the increase in sales will offset these costs. The following strategies are the main entry options open to you.
Direct Exporting



Q.4 Personal selling focuses in on ‘personal’ or ‘one to one’ selling. It involves an individual salesman or a sales team establishing and building a profitable relationship with customers over a period of time through a series of steps. Explain the steps in the personal selling process which helps in the successful sales.

Ans : Personal Selling :

Personal selling is selling technique involved between person to person and between the prospective buyer and seller. Personal selling consists of human contact and direct communication rather than impersonal mass communication. Personal selling involves developing customers relationship, discovering & communicating customer needs, matching the appropriate products with these needs. Personal selling is the most significant promotional tool in terms of number of people employed. Personal selling is so


Q5.  Describe the stages in consumer decision making process.

Answer : It is every marketer’s goal to get inside the head of a consumer. You want to figure out how the consumer makes decisions and how you can get them to make a decision to purchase your product or service. There are 5 steps in a consumer decision making process a need or a want is recognized, search process, comparison, product or service selection, and evaluation of decision.

Problem Recognition

Most decision making starts with some sort of



6 Describe some of the strategies for effective marketing and advertising in rural market. Also explain the innovative use of media in rural market.

Answer : In order to utilize the immense potential in rural markets companies need to develop specific marketing mix and action plans, taking into consideration the complex set of factors that influence consumer behaviour. Innovative companies which adopted an integrated approach have succeeded in utilizing marketing opportunities that rural areas offer.

Different rural marketing strategies in India

1.       Competitive strategy
1.1.    Supplier: The company not only has to make

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MB0045 - FINANCIAL MANAGEMENT

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ASSIGNMENT

DRIVE FALL
WINTER 2014
PROGRAM
MBA/ MBADS/ MBAFLEX/ MBAHCSN3/ PGDBAN2
SUBJECT CODE & NAME
MB0045 - FINANCIAL MANAGEMENT
SEMESTER
II
BK ID
B1628
CREDITS
4
MARKS
60


Note: Answer all questions. Kindly note that answers for 10 marks questions should be approximately of 400 words. Each question is followed by evaluation scheme.

1 Explain the liquidity decisions and its important elements. Write complete information on dividend decisions.
Answer :
Liquidity decisions with its important elements
The liquidity decision is concerned with the management of the current assets, which is a pre-requisite to long-term success of any business firm. This is also called as working capital decision. The main objective of the current assets management is the trade-off between profitability and liquidity, and there is a conflict between these two concepts. The short term liquidity is important to pay off the current liabilities of the company. Where in short run, the company has more current liabilities than current assets, the company can

2 Explain about the doubling period and present value. Solve the below given problem:
Under the ABC Bank’s Cash Multiplier Scheme, deposits can be made for periods ranging from 3 months to 5 years and for every quarter, interest is added to the principal. The applicable rate of interest is 9% for deposits less than 23 months and 10% for periods more than 24 months. What will be the amount of Rs. 1000 after 2 years?

Answer :
Doubling Period

Doubling Period = log (2)/ (log 1 +r). r stands for rate of return
The Doubling Time formula is used in Finance to calculate the length of time required to double an investment or money in an interest bearing account.
It is important to note that r in the doubling time formula is the rate per period. If one wishes to calculate the amount of time to double their money in a

3 Write short notes on:
a) Operating Leverage
b) Financial leverage
c) Combined leverage

Answer :
3a) Operating Leverage
Operating Leverage is a measurement of the degree to which a firm or project incurs a combination of fixed and variable costs. The higher the degree of operating leverage, the greater is the potential danger from forecasting risk. That is, if a relatively small error is made in forecasting sales, it can be magnified into large errors in cash flow projections. The opposite s true for businesses that are less leveraged. A business that sells millions of products a year, with each contributing slightly to paying for fixed costs, is not as

3b) Financial Leverage
Financial leverage is the degree to which a company uses fixed-income securities such as debt and preferred equity. The more debt financing a company uses, the higher its financial leverage. A high degree of financial leverage means high interest payments, which negatively affect the company's bottom-line earnings per share.

Financial risk is the risk to the stockholders that is


3c) Combined Leverage
A leverage ratio that summarizes the combined effect the degree of operating leverage (DOL), and the degree of financial leverage has on earnings per share (EPS), given a particular change in sales. This ratio can be used to help determine



4 Explain the factors affecting Capital Structure. Solve the below given problem:
Given below are two firms, A and B, which are identical in all aspects except the degree of leverage employed by them. What is the average cost of capital of both firms?
Answer :  

Factors affecting capital structure
Capital structure means the proportion of debt and equity used for financing the operations of business.
Factors Determining the Capital Structure:

The various factors which influence the decision of


5 Explain all the sources of risk in capital budgeting with examples.
Solve the below given problem:
Answer :  
Sources of risk in capital budgeting
Risk arises in capital budgeting because the firm cannot predict the occurrence of possible future events with certainty and hence, cannot make any correct forecast about the cash flows. The uncertain economic conditions are the sources of uncertainty in the cash flows. For example, a company wants to produce and market a new product to their prospective customers. The demand is affected by the general economic conditions. Demand may be

6. Explain the objectives of Cash Management. Write about the Baumol model with their assumptions.

Answer:
Objectives of Cash Management

Cash management is a broad term that refers to the collection, concentration, and disbursement of cash. It encompasses a company's level of liquidity, its management of cash balance, and its short-term investment strategies. In some ways, managing cash flow is the most important job of business managers. If at any time a company fails to pay an obligation when it is due because of the lack of cash, the company is insolvent. Insolvency is the primary reason firms go bankrupt. Obviously, the prospect of such a dire consequence should compel companies to manage their cash with care. Moreover, efficient cash management means more than just preventing bankruptcy. It improves the profitability and reduces the risk to which the firm
Dear students get fully solved  SMU MBA Fall 2014 assignments
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