Case Study 1 - Logos, banners, posters and handouts in and around the venue are designed to deliver the promises ma

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National Institute of Business Management

Chennai - 020

EMBA/ MBA

Case Study 1 

  100 MARKS

Question. 1. Logos, banners, posters and handouts in and around the venue are designed to deliver the promises made for the event. They are needed to act as guides for the audience during the show. Special banners made to highlight contests, invite participation in various activities and sales promotions are different from those used for outdoor promotions. Elaborate with example for a cricket match.

Answer: The various networking components involved and their important features to be noted are:

Print Media:

Print media is essential for pre-event publicity and it also aids in the post-event recall by reporting or covering the event as in reporting the success (or failure) of an event.

The pre-event publicity, which aids in increasing reach is usually paid for or bartered with the media owners as the media sponsors. Pre-event print media campaign is very essential since it can be used not only to inform about the exact details of the event

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