BBR603-Merchandising and Supply Chain Management

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ASSIGNMENT

DRIVE	SPRING 2015
PROGRAM	Bachelor of Business Administration- BBA
SEMESTER	6
SUBJECT CODE & NAME	BBR603-Merchandising and Supply Chain Management
BK ID	B 1942
CREDITS&MARKS	4 Credits, 60 marks

Note – Answer all questions. Kindly note that answers for 10 marks questions should be approximately of 400 words. Each question is followed by evaluation scheme.

Q. 1. “The supply chain collaboration provides competitive edge to organisations”.Comment.

Answer: Faced with the current economic downturn supply chain collaboration is of growing importance as an approach to competitive advantage through reducing costs and improving service levels.  Indeed as we look to the future improved levels of collaboration in the supply chain addresses many of the issues associated with sustainability and delivering triple bottom line objectives.

Supply chain collaboration has been the subject of a great deal of debate in the academic literature for many years.  Previous research undertaken

Q. 2. What is the importance of retail packaging in satisfying a customer?

Answer:Customer satisfaction refers to the extent to which customers are happy with the products and services provided by a business. Customer satisfaction levels can be measured using survey techniques and questionnaires. Gaining high levels of customer satisfaction is very important to a business because satisfied customers are most likely to be loyal and to make repeat orders and to use a wide range of services offered by a business.

Q. 3. Throw light on the scope of visual merchandising in India.

Answer:Visual Merchandising (VM) or Window Dressing is the art of presentation, which puts the merchandise in focus. It educates the customers, creates desire and finally augments the selling process. Essentially, visual merchandising is the selling of a store's goods through visual means, incorporating advertising, window displays, and interior sales floor design and display.

Visual Merchandising has been around since the dawn of civilization, since humans started selling merchandise to a customer. When a vendor arranged his goods to be more attractive for a customer, or when a farmer put the biggest

Q. 4. Explain the role of merchandiser in planning.

Answer: Merchandiser is the BRIDGE between the industry and the buyer. He have to look after every job like buying the raw material which is required to finish the product, making the garment, finishing the garment, documentation, finally shipping. He is the responsible person to make the product. A garment export unit generally has many department like stores, cutting, production, packing, checking etc. in which Merchandising department a linking device of all. The job of a merchandiser is to co-ordinate with the entire department in the office as well as the customers. The merchandiser is the one who

Q. 5. Discuss the methods of merchandise forecasting.

Qualitative methods

Quantitative methods

Answer: Financial merchandise management stipulates which products are bought by the retailer, when they are bought, and what quantity is bought. Dollar control involves planning and monitoring the inventory investment made during a given period, while unit control relates to the quantities of merchandise handled in that period. Financial merchandise management encompasses methods of accounting, merchandise forecasting and budgeting, unit control systems, and integrated dollar and unit controls.

Q. 6. Explain the following:

(i) Colour Wheel: A color wheel or color circle is an abstract illustrative organization of color hues around a circle that shows relationships between primary colors, secondary colors, tertiary colors etc.

Some sources use the

(ii) Objectives of Visual Merchandising: The art of visual merchandising has evolved from a role as store beautifier to one of sales support. According to Iowa State University, it is the second most important factor affecting store success. Retailers rely on visual merchandising to reinforce their store's image, improve customer service, increase sales and create a pleasant shopping experience. Visual merchandising

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Send your semester & Specialization name to our mail id :

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