BBA304 - ADVERTISING AND SALES

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ASSIGNMENT

DRIVE	SPRING 2015
PROGRAM	Bachelor of Business Administration- BBA
SEMESTER	3
SUBJECT CODE & NAME	BBA 304 - ADVERTISING AND SALES
BK ID	B1598
Credit & Marks	4 CREDITS & 60 MARKS

Note – Answer all questions. Kindly note that answers for 10 marks questions should beapproximately of 400 words. Each question is followed by evaluation scheme.

Q. 1. Discuss the advantages and disadvantages of television advertising. Also explainwhat do you understand by Internet Advertising and Social Media Networkadvertising?

Answer:Television and internet advertising:Today everyone has TV and advertising on TV is one the best options to promote your products. The ad coming on TV also put high impact on the customers. There will be more positive effects in building brands. Advertisers are innovating new ways for their campaigns on high definition televisions. India Advertising agencies are coming up with glitzy, smart and tailored type ads targeting the middle classes. Besides, a number Hindi India media news channels have been launched and they are reaching to the masses both in urban and rural parts of the country. Indian television news channels are now have become more effective as advertising agency.

Q. 2. Explain the consumer buying decision process.

Answer:Find out the 5 stages of Consumer Buying Decision Process that guide shoppers in their decision and purchase process when buying a product. And learn how to improve your marketing strategy to create a need, strengthen your relationship with your customers and increase your sales.

I. Need recognition / Problem recognition:The need recognition is the first and most important step in the buying process. If there is no need, there is no purchase. This recognition happens when there is a lag between the consumer’s actual situation and the ideal and desired one.

Q. 3. Observe any newspaper advertisement of any consumer durable company. What is the target audience and what are benefits of choosing newspaper for advertisement.

Answer:Target Audience:When you place an ad in a target-specific magazine, you are marketing directly to a specific target audience rather than a general one. In other words, by simply placing the ad you’ve zeroed in on a market niche that is probably already interested in the type of product or service you’re offering.

Q. 4. Explain the AIDAS model in detail.

Answer: If you've ever been motivated to take action due to an advertisement, you've likely been influenced by a technique called A.I.D.A, which stands for "attention, interest, desire, action." This process is used by many marketers in their communications to entice prospects to make a purchase or take a desired action. The technique is commonly used in advertising vehicles such as television commercials and direct mail pieces.

Attention

Q. 5. What do you understand by Public relations? What is the difference between PRand advertising?

Answer: Public relations (PR) is the practice of managing the spread of information between an individual or an organization (such as a business, government agency, or a nonprofit organization) and the public. Public relations may include an organization or individual gaining exposure to their audiences using topics of public interest and news items that do not require direct payment. This differentiates it from advertising as a form of marketing communications. The aim of public relations is to inform the public, prospective customers, investors, partners, employees, and other stakeholders and ultimately persuade them to maintain a

Q. 6. Write short notes on:

a) Sales quota:Sales Quota is the sales goal set for a product line, company division or sales representative. It helps the managers to define and stimulate sales effort.Sales quota is the minimum sales goal for a set time span.

Generally sales quotas are set slightly higher than the estimated sales so as to stretch the sales force effort.

b)sales force:Generating income and revenue are the primary roles of the sales force. A sales team must work together to increase brand awareness and drive sales forward. Small businesses hiring salespeople for the first time must overcome the challenges of finding a cohesive team to work well together.

Significance: In addition to generating income, the sales force builds trust with customers. Sales representatives engage customers at all stages of the relationship. New customers need interaction and opportunities to learn about the brand.

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