BBA601 – TECHNOLOGY MANAGEMENT

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(Spring 2015) Assignment

DRIVE	BBA
SEMESTER	VI
PROGRAM	BACHELOR OF BUSINESS ADMINISTRATION (BBA)
SUBJECT CODE & NAME	BBA601 – TECHNOLOGY MANAGEMENT
CREDIT	4
BK ID	B1894
MAX.MARKS	60

Note: Answer all questions. Kindly note that answers for 10 marks questions should be approximately of 400 words. Each question is followed by evaluation scheme.

1 Explain the positive and negative impact of Technology on Business and society.

Answer: On the one hand we all depend on technology for our daily job and needs. We wake up in the morning by the alarm on our mobiles, communicate through those devices and work on computers or even chat and have fun with them. Youngsters can’t even imagine life without all these valuable technological advances.  And indeed technology has benefited our lives greatly.

Positive Effects of Technology

First of all, people could travel anywhere by the oh-so-fast-developing airplane industry. Luckily, plane tickets and fares become lower, though not as low as people wish, due to the various companies competing with each other. Roads are of

2 What is technology acquisition? Explain the two methods of technology acquisition.

Answer: The technology life-cycle (TLC) describes the commercial gain of a product through the expense of research and development phase, and the financial return during its "vital life". Some technologies, such as steel, paper or cement manufacturing, have a long lifespan (with minor variations in technology incorporated with time) whilst in other cases, such as electronic or pharmaceutical products, the lifespan may be quite short.

The TLC associated with a product or technological service is different from product life-cycle (PLC) dealt with in product life-cycle management. The latter is concerned with the life of a product in the marketplace with respect to timing of introd

3 List and describe the different characteristics of the various stages in life cycle of technology.

Answer: One: A successful product must be balanced: marketing, technology, and user experience all play critical roles, but one cannot dominate the others.

Two: There is a big difference between infrastructure products, which I call non-substitutable goods, and traditional products, substitutable goods. With traditional goods, a company can survive with a stable, but non-dominant market share.

4. a. List the different qualitative technology transfer models

Answer: This model to the valorization of research results is based on the linear innovation paradigm: research generates discoveries; based on these new insights, applications are subsequently conceived and protected by intellectual property

B. Explain the Schile, Radnor, and Wad model in details

Answer: Schile model: Water Resources Management (WRM) in Chile is widely known for its 1981 Water Code—written after General Augusto Pinochet took control through a military coup d'état. Free-market mechanisms became the economic philosophy in WRM, including the development of water markets and tradable water

C. Draw process model for problem solver model

Answer:

 1. Read the entire problem.

2. Decide who is involved in the problem.

3. Decide what is involved in the problem.

4. Draw unit bars of equal length.

5. Read each sentence, one at a time.

5. a. List the guidelines on the scope of EIA

Answer: Environmental impact assessment is the formal process used to predict the environmental consequences (positive or negative) of a plan, policy, program, or project prior to the decision to move forward with the proposed action. Formal impact assessments may be governed by rules of administrative procedure regarding public participation and documentation of decision-making, and may be subject to judicial review. An impact assessment may propose measures to adjust impacts to acceptable levels or to investigate new technological solutions.

b. What are the various issues in the preparation of EIA Report?

Answer:

Screening: First stage of EIA, which determines whether the proposed project, requires an EIA and if it does, then the level of assessment required.

 Scoping: This stage identifies the key issues and impacts that should be further investigated. This stage also defines the boundary and

6. Identify and explain the tools that have been developed on the basis of specific functions involved in an organization.

Answer: Functions involved in an organization

PLANNING

Planning is the function of management that involves setting objectives and determining a course of action for achieving these objectives. Planning requires that managers be aware of environmental conditions facing their organization and forecast future conditions. It also requires that managers be good decision-makers.

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