MK0016/ML0016- Advertising Management and Sales Promotion

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DRIVE

SUMMER 2016

PROGRAM

MBADS (SEM 4/SEM 6) MBAFLEX/ MBA (SEM 4)

SUBJECT CODE & NAME

MK0016/ML0016- Advertising Management and Sales Promotion

Q.1: Briefly discuss the Consumer Protection Act and also elucidate its strengths and weaknesses.

Explanation of the concepts

Strengths and Weakness

ANS:

Explanation of the concepts:

The concern about malpractices in market transactions, intended or otherwise, is so great, especially in case of rural consumer who wants to enjoy all the modern luxuries, has the money for it, but

Q.2: Elaborate in detail factors that are affecting marketing and advertisement.

Factors that affecting marketing and Advertisement

ANS:

Factors that affecting marketing and Advertisement:

There are some factors which deeply influence advertising thinking in India and which are entirely different from the last century and perhaps other developing countries. These should be monitored

Q.3: Explain the theories of Advertising in detail.

Explain the theories of Advertising in detail.

ANS:

Explain the theories of Advertising in detail:

Every day people are exposed to thousands of selling messages, not necessarily through advertising. Each is trying to sell something the target may or may not want. All this horrific competition

Q.4: What are the various factors that are influencing in setting of budget?

Various factors influencing budget setting

ANS:

Various factors influencing budget setting

Historical method: Some companies, due to intellectual laziness, lack of enterprise or sheer complacency, may not wish to go deep into how the advertising budget works, or may be turned off by the sheer complexity of the procedure. They keep spending what they always did, year after or year, merely inflation adjusted, with similar indifference to the budget allocation to

Q.5: What are the various media that may be used for direct marketing? What are their pros and cons?

Explanation of concepts

Pros and Cons

ANS:

Explanation of concepts:

Direct mail however remains one of the most inexpensive and heavily used media for direct marketing. In spite of the rise in postal charges, it remains the favoured tool due to its ability for personalization of mail, flexibility and testability. It allows businesses to target individuals with known credit rating, purchase histories and specific personality characteristic that match the marketer’s

Q.6: Write a short note on a. Advertising in marketing mix b. Positioning.

Role of advertising in marketing mix

Positioning

ANS:

Role of advertising in marketing mix:

Marketing has been defined by various experts to cover all activities from product conception to the last step when it reaches the consumer. An exhaustive list includes:

–Product, Price, Promotion, Price ( 4 Ps of E Jerome McCarthy, 1960)

– Product planning

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