MI0039- E-COMMERCE

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DRIVE

SUMMER 2016

PROGRAM

MASTER OF BUSINESS ADMINISTRATION (MBA)

SEMESTER

IV

SUBJECT CODE & NAME

MI0039- E-COMMERCE

1 Define the concept of e-commerce. Briefly explain the features and advantages of e-commerce.

Concept of e-commerce

6 features of e-commerce

4 advantages of e-commerce

Answer: Electronic Commerce or e-commerce is the latest concept in today’s business scenario. Broadly speaking, the e-commerce business methodology addresses the needs of organisations, retailers and consumers to reduce the costs, while improving the quality of service and increasing the speed of delivery of goods. Today, e-commerce refers to buying and selling of information, products and

2 Briefly explain the following E-Commerce models.

a. Business to Consumer (B2C)

b. Business to Business (B2B)

c. Consumer to Consumer (C2C)

d. Consumer to Business (C2B)

Answer: a. Business to Consumer (B2C)

The Internet has changed the way customers purchase or sell goods. They use online shopping portals to buy products, such as apparels, shoes, electronics, automobiles, tours packages and so on. The B2C model involves purchase and sale transactions between organisations and customers

3. Define the concept of web marketing and web advertising.

State the guidelines for market segmentation on the web.

Define the concept of web marketing

Define the concept of web advertising

Explain the guidelines for market segmentation on the web.

Answer: Concept of Web-Marketing

The use of the Internet for marketing goods and services by organisations is called Web-marketing or is more frequently referred to as Internet marketing. The interactive nature of providing an instant response is unique to Web-marketing and in this way, differentiates it from traditional

4 Briefly explain the developments that IT has driven in the banking industry.

Explain 8 types of development

Answer: Developments in Banking Industry

1.      Electronic Payment Services - E Cheques: Banks have come up with a new technology for enabling electronic payments through e-cheques. E-cheques will largely replace the use of conventional paper cheques.

2.      Real Time Gross Settlement (RTGS): The Real Time Gross Settlement system has been prevalent in the Indian banking industry since March 2004. RTGS technology can be used to give banks electronic instructions to transfer funds from one’s own accounts to accounts in

5 What is online publishing? Explain the different ways to publish information using the internet.

Define the concept of online publishing.

Explain any 6 techniques to publish information using the internet.

Answer: Online publishing is the process of using computers and software to create text and graphics to develop Internet-based documents, such as newsletters, online magazines, books, brochures,

6 Briefly explain the potential threats to online security.

Explain any 5 major threats to online security

Answer: Potential threats to online security

Viruses and Worms

The major threats to online security are viruses and worms. These harm data and software by either corrupting them completely or partially. Viruses and worms attach themselves to host computers and

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