MK0010 –Sales, Distribution & Supply Chain Management

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ASSIGNMENT

DRIVE	SSUMMER  2016
PROGRAM	Master of Business Administration- MBA
SEMESTER	3
SUBJECT CODE & NAME	MK0010 –Sales, Distribution & Supply Chain Management
BK ID	B1721
CREDITS &MARKS	4Credits, 60 marks

Note: Answer all questions. Kindly note that answers for 10 marks questions should be approximately of 400 words. Each question is followed by evaluation scheme.

Question.1. Briefly discuss the importance of Time and Territory management.

Answer:It is rightly said “Time and Tide wait for none”. An individual should understand the value of time for him to succeed in all aspects of life. People who waste time are the ones who fail to create an identity of their own.

What is Time Management ?

·       Time Management refers to managing

Question.2. Why relationship marketing is being used in present business scenario?

Answer:The essence of relationship marketing is a personal or emotional connection to a brand.  This connection is centered on trust that is created through the consistent delivery of a product or service that meets or exceeds customer expectations.

Corporate Culture Impacts Relationship Marketing: This trust is difficult to achieve and even harder to sustain.  Brands must recognize there are cultural implications to a successful relationship marketing strategy.  There must be

Question.3. What are the functions of a wholesaler?

Answer:Wholesaling is the buying/handling of products and services and their subsequent resale to institutional users and in some cases to final consumers. Wholesaling assumes many functions in a distribution channel, particularly those in the sorting process. Manufacturers and service providers sometimes act as their own wholesalers.

Wholesaling is a significant aspect of distribution because of its impact on the economy, its functions in the distribution channel and its relationship with suppliers and customers. In USA, wholesalers generate almost one-fifth of their total revenues from foreign markets.

Question.4. Explain the demand management model.

Answer:Demand Management is a planning methodology used to forecast [predict], plan for and manage the demand for products and services. This can be at macro levels as in economics and at micro levels within individual organizations. For example, at macro levels, a government may influence interest rates in order to regulate financial demand. At micro levels, a cellular service provider may provide free night and weekend use in order to reduce demand during peak hours.

Demand management has a defined set of processes, capabilities and recommended behaviors for companies that produce all manner of goods and services. Consumer electronics and goods companies often lead in the application of demand

Question.5. Briefly describe the different processes involved in the purchase cycle.

Answer:Management in any company must understand the art of obtaining products and services. The procurement cycle follows specific steps for identifying a requirement or need of the company through the final step of the award of the product or contract. Responsible management of public and corporate funds is vital when handling this necessary process, whether in strong or weak economic markets. Following a proven step-by-step technique will help management successfully achieve its goals.

Step 1: Need Recognition: The business must know it needs

Question.6. Write short notes on:

a) Outsourcing Supply Chain Operations

Answer:Overseeing supply chain management (SCM) can be a demanding task and a serious time drainer. That’s why some companies choose to outsource their SCM and leave it to a third-party organization. While this isn’t for everyone, it can be suitable for many businesses. Here are some of the inherent risks and benefits of outsourcing SCM to help you decide if it’s right for you.

The Risks

Unanticipated Costs: At first glance,

b) Co-Makership

Answer: Co‐makership is based on the principle that buyers and suppliers can gain more benefits by cooperating than by pursuing self‐interest at any cost to others. Profitability and market share are objectives that many buyers and suppliers have in common. This article recommends comakership as a way to a more secure environment of co‐operation and communication between companies and their suppliers.

Partnership  sourcing  or  co-makership  became  the  alternative  to adversarial  trading,  and  is  considered  a  more  powerful  paradigm. The 

Dear students get fully solved assignments

Send your semester & Specialization name to our mail id :

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or

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