Strategic Management

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NMIMS Global Access
School for Continuing Education (NGA-SCE)


Strategic Management


Internal Assignment Applicable for June 2016 Examination


Assignment Marks: 30

Instructions:

·         All Questions carry equal marks.
·         All Questions are compulsory
·         All answers to be explained in not more than 1000 words for question 1 and 2 and for question 3in not more than 500 words for each subsection. Use relevant examples, illustrations as far aspossible.
·         All answers to be written individually. Discussion and group work is not advisable.
·         Students are free to refer to any books/reference material/website/internet for attempting theirassignments, but are not allowed to copy the matter as it is from the source of reference.
·         Students should write the assignment in their own words. Copying of assignments from otherstudents is not allowed.



Question. 1. If your Company has decided to enter a highly competitive market, as the strategicmanager of a product, what challenges you will face to establish your product/service inthat market? (10 Marks)

Answer:Challenges

1) Providing the ROI of Your Marketing Activities: Measuring the ROI (degree of profitability) of your advertising exercises was the top promoting challenge, as per the 2015 State of Inbound report. Be that as it may, it's a basic route for advertisers to comprehend the viability of every specific promoting effort, bit of substance, and so on.

With regards to giving ROI, there's a solid case to be set aside a few minutes and assets to set up connections between showcasing exercises and deals results. This implies utilizing both advertising programming (like HubSpot) and a CRM arrangement (like HubSpot's free CRM), and after that entwining them to close the circle between your showcasing and deals endeavors. That way, you can specifically perceive what number of leads and




Question.2. Briefly explain the Strategic Management Process in your organization. Explain anyincident when your organization has made strategic decision due to competition faced inthe market. (10 Marks)

Answer:The Strategic Management Process implies characterizing the association's methodology. It is likewise characterized as the Process by which chiefs settle on a decision of an arrangement of systems for the association that will empower it to accomplish better execution.





Question.3. Recently an Auto mobile company was charged for flouting environment norms. Whatwill be your strategy as a CEO for the following:


a)How to handle the crisis as person on a strategic position. (5 Marks)

Answer:Emergency Management is the procedure by which an association manages a noteworthy occasion that undermines to hurt the association, its partners, or the overall population. The investigation of emergency Management started with the vast scale mechanical and ecological catastrophes in the 1980s. It is thought to be the most critical procedure in advertising.

Three components are normal to an emergency:
(a) a risk to the association,
(b) the component of shock, and



b)What long term strategic changes will you like to bring in your company, from thelearning from the incident (5 Marks)

Answer:We can bring five initiative skills which encourage hierarchical rebuilding and strategic change during and after crises.

                    Building a domain of trust
                    Reforming the association's mentality
                    Identifying clear and cloud vulnerabilities of the association
                    Making savvy and fast choices and additionally making valiant move
                    Learning from Crisis to impact change.


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Send your semester & Specialization name to our mail id :
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