Marketing Management

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NMIMS Global Access

School for Continuing Education (NGA-SCE)

Marketing Management

Internal Assignment Applicable for June 2016 Examination

Assignment Marks: 30

Instructions:

·         All Questions carry equal marks.

·         All Questions are compulsory

·         All answers to be explained in not more than 1000 words for question 1 and 2 and for question 3in not more than 500 words for each subsection. Use relevant examples, illustrations as far aspossible.

·         All answers to be written individually. Discussion and group work is not advisable.

·         Students are free to refer to any books/reference material/website/internet for attempting theirassignments, but are not allowed to copy the matter as it is from the source of reference.

·         Students should write the assignment in their own words. Copying of assignments from otherstudents is not allowed.

Question. 1. Write the major elements of Promotion Mix to promote a newly launched ice cream “Yummy”in the Indian Market. Explain all the elements in detail so that the awareness and salesincreases for the Brand. (10 Marks)

Answer:Public relations frequently plans to create reputation, which is unpaid correspondence around an association that shows up in the media. The accomplishment of a PR campaign is measured as far as impressions—the quantity of times an organization is specified in the media.

As the Marketing Manager of this ice cream firm, Yummy, I have kept in touch with this report itemizing the showcasing system for the starting

Question.2. Assume you are the Marketing Manager of a company “Keep Talking” which manufacturesthe mobile in Indian Market. Currently the company holds a good market share in smart phonecategory. You are of a belief that the company should launch some new tablets. What stepsyou would follow to launch the new product (tablet) in the market? (10 Marks)

Answer:So you are going to launch new product (tablet) in the market, or are considering it. Congrats. Sadly, having the best thought (or new product (tablet)) on the planet may not get you buzz, or deals, if the right individuals don't think about it. Here are nine stages you can take to build the chances of your rollout being effective.

1. Ensure the new product (tablet) works – before you begin offering it. Whether your new product (tablet) is advanced in nature, or you anticipate offering it on the web, first ensure the application or site is sans bug. We see items launch all the time

Question.3. Segmentation, Targeting, Positioning and Differentiation plays a very important role in thesuccess of any product.

a)Critically evaluate the market segments for Apple, Micromax and Samsung in India.(5 Marks)

Answer:Samsung surpassed Apple in the super premium, or Rs 30,000 or more, cell phone market in India in the January-April period after more than seven quarters, riding on the accomplishment of its most recent models and setting the stage for a furious local turf war between the world's two biggest cell phone creators.

Samsung accomplished around 46% offer in the portion in the four months, with interest for models, for example, the Galaxy S6, S6 Edge, Note Edge and Galaxy A7 while Apple timed around 42% offer, four industry authorities said, citing

b)Critically evaluate the positioning and differentiation strategy for Micromax, Samsung,Lenovo and Apple in India. (5 Marks)

Answer:Positioning and differentiation are firmly related promoting methodologies. Positioning is your technique for passing on what makes your organization or items greater, distinctive or superior to those offered by contenders. Differentiation is basically the way you do your Positioning by advancement particular properties or advantages that you offer.

Micromax:Micromax has great compass inside of India. This implies whether you are in a major city like Delhi or in a residential area outside Agra, you can without much of a stretch discover a Micromax telephone in the store. Presently,

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