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Internal Assignment Applicable for June 2016
Examination
Course: Business Communication & Etiquette
1. There are certain legal responsibilities to be kept in mind while
writing any business document. Please write some handy tips about care to be
taken regarding the legal responsibilities for Mr. Yovanna as he is the new
head of the center for a training institute in the city. (10 Marks)
2. Rakesh is preparing for a presentation in his college about his
experience of participating in an international conference. Give him some tips
for making his presentation effective and help him with some examples for
explaining the effects of wrong body language (10 Marks)
3. Read the case study carefully and answer the questions. (10 Marks)
Facts: - Girija is a newly joined campus recruit in the sales
department of an multinational company. Girija’s boss asked her to develop a
persuasive message for attending a presentation about the newly acquired sales
projects to the office staff. She has no previous experience of writing such
message to real audience .
a. Help Girija with three-steps writing process for developing a
persuasive message. (5 Marks)
b. How can Girija make her request clear and positive in the letter ?
(5 Marks)
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Internal Assignment Applicable for June 2016
Examination
Course: Business Economics
Q1. Long run cost structure of a firm is influenced by many factors,
some of which are beyond the control of a manager of firm. Discuss why the long
run average cost curve is U-shaped by bringing about the importance of scale
economies and diseconomies. (10 Marks)
Q2. Perfect competition and monopoly are two extremes of market
structure. Evaluate the statement by analyzing contrasting features and
equilibrium price and quantity determination process under these two types of
market. Illustrate your discussion with the help of real world examples. (10
Marks)
Q3 a. Other things remaining the same, what would happen to the supply
of a commodity if the following changes occur? Illustrate your answers with the
help of diagram. (5 marks)
1. The price of commodity decreases.
2. A technological breakthrough helps in producing a commodity at a cheaper
cost.
3. Price of inputs to produce that commodity increases.
4. Price of substitute increases.
5. Manager of the product expects the price of that product to rise in
future.
Q3 b. For the following situations, calculate elasticity of demand and
comment on the answer. (5 marks)
1. When the price of commodity X was Rs. 12/-, 40 units it were
demanded. When the price decreased to Rs. 6/-, 50 unit are demanded. Find price
elasticity of demand and comment on the answer.
2. When the income of a consumer was Rs. 24,000/-, he was demanding 20
units of a commodity. Now his income has gone up to Rs. 24,000/- and the demand
for the same product has gone down to 15 units. Calculate income elasticity of
demand and comment on the answer.
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Course: Corporate Social Responsibility
Q1. You are a CSR head of the company which manufactures tyres for
vehicles. Which voluntary codes of CSR will you get for the organization?
Explain at least five voluntary codes with reasons. (10 Marks)
Q2. Select any listed Indian or International Public Limited Company
and classify its CSR activities on triple bottom line approach basis. (10
Marks)
Q3. Assume you are the CEO of a company which manufactures mobile in
India.
a) What CSR activities you will do that will benefit the workers in the
factory. Elaborate on your answer with at least three activities. (5 Marks)
b) What are the various types of CSR activities you will undertake for
Customers and Society at large? Elaborate your answer with at least two
activities for each stakeholder. (5 Marks)
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Course: Information Systems for Managers
Q1. Consider you are the owner of a software company and a restaurant
chain has approached you to develop a software for their restaurant. From the
restaurant owner’s perspective what are the inputs that you will provide to the
software developer. As a developer what are the steps that you will undertake
to develop the software to ensure its success. Elaborate on the steps in
detail. (10 marks)
Q2. Ranpharma drugs limited is operating in the pharmaceutical industry
with a number of drug formulations in the form of tablets, capsules, powder and
syrup. These drugs are available to the patients on prescriptions of registered
practitioners only. Besides, the company has some over the counter products
that are available to any person without prescriptions. The company markets its
products through a network of wholesalers, who in turn have their retailer
network. The company is finding it difficult to maintain the inventory of the
raw materials, stocks that it has at its disposal. The legacy standalone
systems make it difficult for the systems of different departments to integrate
with the other departments, as a result the systems fail to capture the real
market scenario. In order to streamline its operations to achieve efficiency,
the company is planning to invest in an ERP system. How would this help the
company in achieving its objectives? What are the risks in implementing the
same? (10 marks)
Q3. Zara is the flagship brand of the Spanish retail group, in Inditex,
one of the superstars in the fashion retail industry in the recent years.
In2005, Inditex reported 21 percent sales growth to $8.51 billion. That puts
Inditex ahead of H&M, the world leading purveyor of cheap-chic apparel,
which posted $7.87billion in sales. Zara has more than 1000 stores in 31 countries.
The fashion industry is a special industry. The products they deal with are
highly perishable, and they are susceptible to seasons- gross margin is
meaningless if the product does not sell as planned. For many retailers, 35 to
40 percent of the total merchandise being sold at hefty discount is quite the
norm. Zara contributes around 80 percent of group sales by concentrating on
three winning formulas on which to base its fresh fashions: short-lead time,
lower quantities, and more styles. With an in-house design team based in La
Coruna, Spain, and a tightly controlled factory and a distribution network, the
company says it can take a design from drawing board to store shelf in just two
weeks. That lets Zara introduce new items every week, which keeps customers
coming back again and again to check out the latest styles. With new styles
being developed and introduced frequently each style would provide only around
$20000-$300000 of retail sales, a far lower figure than those other retailers
or brands, and certainly not “cost-efficient” in terms of design and product
development cost. Moreover, Zara’s success is all the more surprising because
at least half of its factories are in Europe, where ages are many times higher
than those in Asia and Africa. To maintain its quick inventory turnover,
however, the company must reduce shipping time to a minimum. The fast-fashion
approach also helps Zara reduce its exposure to fashion faux pas. The company
produce batches of clothing in such small quantities that even if it brings out
a design, that no one will buy, which happened during an unseasonably warm
autumn in 2003, it can cut its losses quickly and move on to another trend.
This higher cost of product development however, is obviously more than
adequately compensated by higher realized margins. The result is that Zara
discounts only about 18 percent of its product, which is roughly half the level
of competitors. Information and communications technology is at the heart of
Zara’s business supply chain. Zara’s quick response to the market, and its high
speed from design table to store shelf are enabled through four critical
information related areas.First, constant collection of information on customer
needs. Trend information flows daily, and is in turn fed into the database at
the company’s head office. Zara outfits its store clerks with handheld
computers to record sales and customer comments, and then integrates the
collected data with design, manufacturing, and distribution functions.
Designers check the database for these dispatches as well as daily sales
numbers, using the information to create new lines and to modify existing ones.
Thus, designers have access to real-time information when deciding with the
commercial team on the fabric, cut, and price points of a new garment. As a
result, the company can spot trends early on- a rather critical quantity in
fashion relating- and adjust stock accordingly within days.The second is
standardization of product information. Different or incomplete specifications
and varying product information availability normally add several weeks to a
typical retailer’s product design and approval process. Zara, however, stored
the product information with common definitions, allowing it to prepare designs
quickly and accurately, with clear-cut manufacturing instructions. The third is
product and inventory management. Its inventory management system is able to
manage thousands of fabric and trim specifications, design specifications, and
physical inventory which gives Zara’s team the capability to design a garment
with available stocks, rather than having to order material and wait for it to
arrive. Zara’s distribution management approach is its final advantage. Its
state-of-the-art distribution facility functions with minimal human intervention.
Approximately 200 kilometers of underground tracks move merchandize from Zara’s
manufacturing plants to the 400 plus chutes that ensures that each order
reaches it right destination. Optical reading devices sort out and distribute
more than 60,000 items of clothing an hour. Zara’s merchandise does not waste
time waiting for human sorting.
Source: Motiwalla, Luvai, and Jeffrey Thompson. Enterprise Systems for
Management. Harlow: Pearson Education, 2014. Print.
a. Discuss the role of Zara’s SCM system. Suggest how it can be
improved. (5 marks)
b. Discuss the role of SCM in retail industry as mentioned in the case.
(5 marks)
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Course: Management Theory and Practice
Q1. XYZ Co. is criticized for following “Taylorism” in its
organization. You are appointed as a consultant by the Government to research
and suggest improvements. Point out your possible findings and suggest measures
to improve. (10 marks)
Q2. It is found that your organization is facing the problem of
increasing conflicts which highlights the conflict between administrative action
and cultural values. Discuss this basic conflict and suggest the measures for
improvement. (10 Marks)
Q3. You, as an owner of a medium enterprise, have been following a
paternalistic style of leadership since the inception of the company. Now that
there are new employees in your company, you are finding it difficult to
reconcile your attitude and their approach. Now you are considering the other
leadership styles to be used to solve this problem. In this background answer
the following questions.
a) Which leadership styles, you think, are relevant for being
considered here? And why? (5 marks)
b) Do you think whether there is one best leadership style? If yes,
which and justify your choice. (5 marks)
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Course: Organisation Behaviour
Q1. Every individual perceives the world in his/her own way. It is
generally seen that every individual has its own idea about good/bad,
right/wrong. One might find any activity to be right and other might find it
wrong. The decision is based on how one perceives it. Discuss with appropriate
examples what perception is and what are the factors influencing the same
(Perception) (10 Marks)
Q2. It is said that leadership has nothing to do with the designation.
A person sitting on the top level does not necessarily demonstrate leadership
skills whereas his subordinate can possess immense leadership skills &
qualities. In order to support the statement discuss the qualities / skills
required to be a leader (10 Marks)
Q3. Ananya & Rick work in the same organization and in the same
designation. Both have joined at the same time and have similar work
experience. Later Rick came to know that he was paid less salary than Ananya,
knowing that he started dumping his work on her desk and behaved in a very
unpleasant manner with her. The conflict which was between them could be sensed
by the entire team. Ananya came to know the reason from one of the Rick’s close
associate. She is now thinking about the methods through which she can resolve
the conflict.
a. What kind of conflict was between Ananya & Rick. Discuss the
same with suitable concepts & reasons. (5 Marks)
b. How can the conflict be resolved or managed by Ananya. Discuss (5
Marks)
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Business Law
Q1. Miss Priya sold gold jewellery to Mr. Ravil worth 6 Lacs and
received a cheque for the full amount . On presentment, the cheque was
dishonoured by the bank. Thus , Miss Priya is an unpaid seller. As an unpaid
seller what are the rights of Priya against the goods and against Mr Ravil.
(Explain any of the five rights + five examples) (10 Marks)
Q2. Alfa enters into a contract to sale 200 bags of wheat Mr. Gamma at
a price of Rs 20000. In every contract there are certain conditions &
warranties .Such conditions & warranties can be express as well as some
times are implied. State any of the five conditions which are implied in every
contract of sale of good unless the circumstances of the contract show a
different intention. (10 Marks)
Q3. Amman, Namman , Dhavaan , are three friends just passed their BBA
exams now , they are planning to start a new business . Amman, Namman are
interested to start the business in the form of partnership firm but Dhavaan
suggests that they should start as a company. Amman, Namman consulted with some
of their seniors and come to a conclusion that it’s better to start with a partnership
firm keeping all the factors in mind.
a. Suggest certain points which can differentiate between the two form
of business that is partnership and company and on the basis of such points
give the conclusion that it’s better to start as a partnership firm. (5 Marks)
b. Suppose, Namman also agrees, that let’s start with the partnership
firm and design the partnership deed first , what should be the various clauses
that should be incorporated in the partnership deed by them. (5 Marks)
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Business Statistics
Q1. Differentiate between correlation and regression. Explain with
suitable example using data. (10 Marks)
Q2. You want to find a measure of central tendency for income of
persons who have boarded a particular train on a particular date at the
originating station. What measure will you use and why? What measure will you
choose for dispersion and why? (10 marks)
Q3 A) Distinguish between independence of events and mutual exclusivity
of events with the help of example. (5 marks)
Q3 B) In how many ways can the letters of the word “MADAM” be
rearranged? (5 marks)
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Course: Essentials of HRM
Q1. Imagine you to be a training manager of a retail firm. Off late
there a lot of absenteeism and turnover of employees taking place. You need to
develop a training programme for the employees. Discuss all the necessary steps
required for a training process. (10 Marks)
Q2. Siya works in a management consultancy which still is using the old
performance appraisal methods like Checklist method and critical incident
method. She is asked to present some future oriented appraisal methods. Which
all methods can she propose? Discuss any two. (10 Marks)
Q3. Rakesh has joined an MNC as an HR Head. After completion of a month
he feels that not much is done by the organization to develop the knowledge,
skills & attitude of the employees, because of which the employees’
performance is not good, career are in stagnancy etc. He feels the need to have
HRD but for that he has to convince the management.
a. What all reasons Rakesh can give as the need for HRD? (5 Marks)
b. Which could be the type of HRD system that can be implemented in
Rakesh’s Organisation? Critically discuss. (5 Marks)
Course: Financial Accounting and Analysis
Internal Assignment Applicable for June 2016 Examination
Assignment Marks: 30
Q 1) Following information is available in respect of Hardin Demand
Ltd. Prepare Cash flow statement As per AS-3. (10 Marks)
|
Net profit for
the year
|
5,50,000
|
|
Depreciation
|
1,00,000
|
|
Loss on sale of
machinery
|
50,000
|
|
Decrease in stock
|
60,000
|
|
Increase in
creditors
|
70,000
|
|
Repayment of
short term loan
|
1,00,000
|
|
Purchase of
building
|
5,00,000
|
|
Sale of machinery
|
1,50,000
|
|
Interest received
|
26,000
|
|
Loan taken for
five year period
|
8,45,000
|
|
Interest paid
|
45,000
|
Q 2) Apra Limited is a retailer of plastic jugs. It has several retail
stores across the nation. Each city has more than one retail store and has a
central warehouse, from where the goods are delivered to each retail store of
the city, as and when order is placed by the city’s store on the city’s central
warehouse .Apra Limited seeks your advice on how to calculate the cost of
inventories in different stores as on Balance sheet date. For one of the fast
moving item, am in the inventory, he provides with the following detail- (10 Marks)
|
Particulars
|
Rs
|
|
Average
Administrative cost per unit
|
10
|
|
Average purchase
price per unit
|
150
|
|
Average
transportation cost per unit charged by the supplier
|
5
|
|
Average lease
rent (of the retail store )per unit
|
8
|
|
Average
transportation cost per unit charged by the local transporter for
transporting the goods from the city’s central warehouse
|
7
|
|
Average cost per
unit to deliver the unit to the customer
|
2
|
Advise Apra Limited on what cost should be included in the “cost of the
item” to be used as for the valuation of the stock held as on the balance sheet
date.
Q 3) Suppose you are one of the investors interested in knowing the
performance of P & G. Discuss,
a) The ratios which will you study to analyse the financial position
and performance of the company. (5 Marks)
b) Suppose, if you don’t perform the ratio analysis exercise what can
be the consequences. (5 Marks)
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Course: Marketing Management
Q1. Write the major elements of Promotion Mix to promote a newly
launched ice cream “Yummy” in the Indian Market. Explain all the elements in
detail so that the awareness and sales increases for the Brand. (10 Marks)
Q2. Assume you are the Marketing Manager of a company “Keep Talking”
which manufactures the mobile in Indian Market. Currently the company holds a
good market share in smart phone category. You are of a belief that the company
should launch some new tablets. What steps you would follow to launch the new
product (tablet) in the market? (10 Marks)
Q3. Segmentation, Targeting, Positioning and Differentiation plays a
very important role in the success of any product.
a) Critically evaluate the market segments for Apple, Micromax and
Samsung in India. (5 Marks)
b) Critically evaluate the positioning and differentiation strategy for
Micromax, Samsung, Lenovo and Apple in India. (5 Marks)
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Course: Strategic Management
Q1. If your Company has decided to enter a highly competitive market,
as the strategic manager of a product, what challenges you will face to
establish your product/service in that market? (10 Marks)
Q2. Briefly explain the Strategic Management Process in your
organization. Explain any incident when your organization has made strategic
decision due to competition faced in the market. (10 Marks)
Q3. Recently an Auto mobile company was charged for flouting
environment norms. What will be your strategy as a CEO for the following:
a. How to handle the crisis as person on a strategic position. (5
Marks)
b. What long term strategic changes will you like to bring in your
company, from the learning from the incident (5 Marks)
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Course: Consumer Behaviour
Q1. Indian FMCG company having good range of well established brands in
India, decided to launch packaged different fruit juices in Indian market, you
as a brand manager, help the company in deciding the process of segmentation to
launch branded fruit juice in Indian market. (10 Marks)
Q2. One of the American Fast Food chain company showing interest in
entering Indian market, you as their head of marketing help them in the process
of entering Indian market looking into Indian culture. You need to responds to
this question with specific points, keeping in mind Indian consumers and their
culture. (10 Marks)
Q3. One of the largest international brand of Ice cream company interested
in entering Indian market, you as a head of Marketing prepare:
a) What kind of market research you would like to conduct and why? Give
your logical explanation (5 Marks)
b) Prepare an questionnaire to conduct market survey to gather primary
data from the market (5 Marks)
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Course: Corporate Finance
Q1. Your company wants to take benefit of a sudden opportunity to make
additional revenue. Your company wants 50 Lacs for the same. MrB, the finance
manager of the corporate suggests that it is better to arrange finance from
short term sources rather than from long term sources . State the short term
sources of finance available in the market for arranding the fund (10 Marks)
Q2. P Ltd is a company manufacturing water purifiers The annual demand
for the product in the India market is 250000 units. The cost of holding per
unit of water purifier is Rs100. Also the ordering cost per order is Rs 500.
(10 Marks)
Calculate:
a. EOQ
b. Total Ordering Cost p.a
Q 3) The Capital structure of Alfa brothers Ltd, is as under
|
Equity share
capital
|
100 Lacs
|
|
10% Debentures
|
50 Lacs
|
·
The sales
for the year 2015 are 1 Lac units@ Rs 50p.u
·
Also ,
the variable cost p.u is 20 % of sales
·
Rs15 Lacs
is the fixed operating cost .
·
Given the
Income tax rate as 40 %
Calculate the
a) Financial Leverage (5 Marks )
b) Combined leverages (5 Marks )
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Course: International Business
Q1. On what parameters will your company decide, which market to enter,
for your product or services? What are the Entry Modes which will be considered
for making Entry Strategy in a particular country? (10 Marks)
Q2. Explain why Procurement is a crucial decision in International
Business strategy? According to you which is a better strategy –Buying Or
Making- and why? Explain with examples. (10 Marks)
Q3. If your Company decide to go for Strategic Alliance with overseas company,
what
precautions you will take related to:
(a) Your Strategic Partner. (5 Marks)
(b) Your Long Term Strategy Plan. (5 Marks)
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Course: Operations Management
Q1. Discuss the various Legal and Environmental Issues faced by the
well-known Tata Motors with reference to their plant set up in West Bengal.
What Tata Motors or any such company should have done to avoid such issues. (10
marks)
Q2. Discuss in brief the various technique to achieve Total Quality
management. Also discuss how will the concepts of Six Sigma and 5-S methodology
be applicable and implemented in a Hospital/ Medical facility. Discuss with an
example if any possible. (10 marks)
Q3. ABC Ltd is a startup venture by a few young entrepreneurs. They
want to start a mobile food van to be located outside/ near a school/ college.
They have decided to start the setup in a customized vehicle of a size similar
to that of a mini truck. As a management consultant, please advice them on the
following queries that they have.
a) What should be their typical menu on offer be? Give reasons.
(Consider that the items on offer should not be too many considering that only
3-4 people will be managing the business). Give an approximate bill of material
for the items listed on the menu. (5 marks)
b) Should they be offering the item with an option of (i) being served
on the spot and/ or
(ii) in pre-packed form and also at what times would the same be on
offer. Discuss this with reference to any inventory model concept that you must
have studied. (5 marks)
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Course: Organisational Theory, structure & Design
Q1. Culture is said to be the essence of an organisation and it
(culture) is established in different levels. In order to understand the
culture of any organisation we should be well aware of the levels of the
Organisational culture. Discuss the cognitive levels of the organizational
culture to validate the statement. (10 Marks)
Q2. Ram joined the purchase department of a construction firm in 2000
when all the operations were done manually. Now the company is adopting a new
software which will ease the process, save time and reduce errors. Ram is
resistant of using new software for the purchase department, he finds it to be
a hassle. Discuss in detail what could be the probable reasons of Ram’s
resistance to change? (10 Marks)
Q3. Organizations are often compared to a system since here also we
have different components who are some way or the other related to each other
and in order to achieve organisation’s objective they have to interact. Based
on this statement discuss
a. The different components of the organization (5 Marks)
b. The elements of Ms. Kinsey’s 7 S framework (5 Marks)
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Course: Taxation – Direct & Indirect
Q1. Mr A suffered heavy losses in the previous year under the head of
Business profession as well as in the share market. As a consultant, advise him
the process of Carry Forward and Set Off of Losses in Subsequent years. (10
Marks)
Q2. As a tax advisor, explain the various exemptions available to
Salaried Individual u/s 10 of the Income Tax Act. (10 Marks)
Q3. Solve the following:
a. Rajesh a British National is a Resident & Ordinary resident in
India during the previous year 2013 -14. He owns a house in London, which he
has let out at 10000 GBP per month. The municipal taxes paid to the Municipal Corporation
is 8000 GBP during the previous year 2013-14.
The value of one GBP in Indian Rupees to be taken is 82.50.
Compute the taxable Income of Rajesh for Assessment year 2014-15 (5
Marks)
b. “The definition of capital asset does not include the stock in
trade, personal effects of movable nature, agriculture land situated in any
part of India”. What is your opinion on the above mentioned statement?
Elaborate. (5 Marks)
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Course: Business Ethics, Governance & Risk
Q1. Mr. Abhay Sharma, M.D. Fresh Drinks Ltd., was looking at the “AD
Punchline” created by his product manager Robin Singh. He was taken aback by
the claim that their new product “Vital-mix” energy drink is “The finest
fitness plan for health – real fruit and no sugar.” Robin Singh, the product
manager, was little uneasy when asked by his M.D. as to how we can claim
“Finest health plan drink” when they know that there are preservatives and
permissive food colours. Robin defended by saying that all cream and cosmetics
advertisements, also make similar claims as a way of communicating dominance of
their brands. What ethical advice you will give to Mr. Abhay Sharma to develop
a persuasive advertisement, without compromising on the ethical aspects of
commercial advertising? (10 Marks)
Q2. Avantika, a top graduate from Georgetown in Social Sciences, has
applied to Swirl Shades Ltd. for a management position. The CEO was questioned
by other panel members after the interview regarding the necessity to hire
Avantika, as she is a black woman with unpleasant personality. But because of
her outstanding academic records, the CEO wants to select her. Do you think it
is ethical to hire Avantika? Why or Why not? (10 Marks)
Q3. Rohit Taneja was a human resource manager reporting to the
President of Human Resource Management, of a multinational company. One of his
tasks was to administer the psychometric test and maintain the assessment
profiles of all senior executives. The Executive Committee of the Board of
Directors decided to start the succession planning process and hence requested
for a summarized profile on each senior executive. Rohit Taneja asked the
consulting firm who had carried out the original assessment to prepare the
summary as it would help to avoid misinterpretation. The consulting firm
prepared the summaries and sent them to the President of Human Resource
Management for review. The president handed them to Rohit Taneja, who was to
compile and prepare the final report for the Executive Committee. But, the next
week, some revised summaries came from the President. He had made major changes
to the consultants’ summaries. On one summary, for example, the President had
altered “high potential” to “low potential”. Rohit was shocked at the changes.
The modifications violated his sense of ethics, but he was frightened that by
questioning them, his job and future can get in trouble.
a) What would you have done if you were Rohit? Why? (5 Marks)
b) If the employees get to know about the entire case what would be its
impact on the organization and its employees? (5 Marks)
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Course: Financial Institutions & Markets
Q1. India is poised for a steady growth. The new government has
introduced many new initiatives in order to put India on the world map. Please
discuss in detail as to what these new initiatives are and what is their impact
on Indian financial system? (10 Marks)
Q2. Describe the various methods of issuing securities in the Primary
Market. Please throw light on the role of Primary Market. (10 Marks)
Q3 A) Mr. Bhaskar is an investor. It is important for investors to
understand the prospects for interest rate moves because as an investor he
values a lot his investments. What are the factors that affects interest rates?
(5 Marks)
Q3 B) M & A Ltd wants to invest in the derivative market. Discuss
about derivatives and the characteristics of Derivatives? (5 Marks)
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Course: Marketing Research
Q1. You want to understand the customer’s experience in a hotel and
want to use qualitative research methodology. Explain any four methods
available for qualitative research. (10 marks)
Q2. A company is planning to do research on new deodorant targeting
youth. They want you to do the sampling of under-graduate students in Mumbai.
How will you ensure randomness in the process of sampling? (10 marks)
Q3. You want to know whether the demand of a particular model of
shampoo brand is dependent on age and/or income.
a. Design a suitable questionnaire. (5 marks)
b. Justify the categories in age and income. (5 marks)
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Course: Project Management
Q1. As the Beagle Probe Mars probe, designed jointly by the European
Space Agency and British national Space Center, headed to Mars in December of
2003, contact was lost and it was never heard from again. In retrospect, it appears
that inadequate project planning and re-planning was to blame. Excessive
pressure on time, cost and weight compromised the mission right from the start.
With insufficient public funding, the design team had to spend much of their
time raising private funds instead of addressing difficult technical issues. In
addition, late changes forced the team to reduce the Beagles weight from 238
pounds to 132 pounds! And when three airbags failed to work properly in
testing, a parachute design was submitted but inadequately tested due to lack
of time. A review commission recommended that in the future: requisite
financing to be available at the outset of a project, formal project reviews be
conducted on a regular basis, milestones should be established where all
stakeholders reconsider the project, expectations of potential failure should
be included in the funding consideration, robust safety margins should be
included for uncertainties. What should the project manager have done about the
challenges facing the project? (10 marks)
Q2. Describe all the phases of project lifecycle with a suitable
example. (10 marks)
Q3. Colin Shaw has been tapped to be an accounting project manager for
the second time this year. Although he enjoys the challenges and opportunity for
personal development afforded to him as a project manager, he dreads the
interpersonal problems associated with the position. Sometimes he feels like a
glorified personal baby-sitter handing out assignments, checking on progress
and making sure everyone is doing on her fair share. Recently Colin read an
article that recommended a very different approach for project managers in the
supervising and controlling team members. Colin thought this was a useful idea
and decided to try it out on his next project. The project in question involved
making a decision to implement an activity based costing (ABC) system
throughout the organization. Colin had once been a manager in charge of
implementing a process costing system in the same division, so he felt very comfortable
about his ability to lead the team and resolve this question. He defined the
objective of the project and detailed all the major tasks involved, as well as
most of the subtasks. By the time the first meeting of the project took place,
Colin felt more secure about the control and direction of the project than he
had at the beginning of any of this previous projects. He had specifically
defined the objectives and tasks for each team member and had assigned
completion date for each task. He had even made up individual contracts for
each team member to sign as an indication of their commitment to completion of
the assigned tasks as per schedule dates. The meeting went very smoothly, with
almost no comments from team members. Everyone picked up a copy of his or her
contract and went off to work on the project. Colin was ecstatic about the
success of the project.
a. Do you think Colin would feel the same way six weeks from now?
Justify your answer. (5 Marks)
b. Compare his approach with the previous one. (5 Marks)
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Course: Services Marketing
Q1] An internationally acclaimed Salon has set up its services at the
well-known 5-star hotel and has been operating for the past six months
satisfactorily. It offers basic salon services to both male and female clients
in separate sections. It has a steady flow of regular customers, walk-ins,
hotel guests and special customers. It now wants to develop and design, new
offerings adding to the basic services it offers. These new services that are
to be added will have to be tailor made to suit the weather, skin type, hair
type etc. To create the new offering the team comprises of marketing manager
(that is you), a financial manager and an aesthetician. What will be your
suggestions to create the service concept and package besides blue printing the
service offering? {10 Marks}
Q2] ‘Bakers-Inn’ has been recently started by a graduate chef. It bakes
assorted cakes. The array of goodies it offers is assorted cakes, seasonal
cakes and assorted breads n pizzas’. On some days the owner found that certain
products sold more while during certain months seasonal products sales were
high. While, some festive months egg products sold more and few days eggless
products were purchased more. As a student of marketing how will you streamline
(a) the demand and supply mismatch (b) manage capacity of cakes, seasonal cakes
and breads n pizzas, put in order the systems and process while doing this
crafting a service environment for the products of ‘Bakers-Inn’? {10 marks}
Q3. Caselet
The real estate road has been dimly lit for the past year. One look at
the real estate report shows statistics or number don’t lie. The demand for
housing has seen a dip and the sector has sluggish sales.
The sector is plagued with number of challenges such as, raising funds
for real estate project’s, Foreign Direct Investments (FDI’s) has seen a decrease
in last financial year. Input cost have risen due to inflation, financing cost
had increased for developers hence prices have gone above buyer’s range
resulting number of unsold units, wide gap in demand and supply for
economically affordable homes. The industry needs to have a look beyond the IT
and ITES sector for commercial office spaces, speculation in land and property
prices, land encroachment, lack of regulations combined with lack of
transparency adding to the growing concerns. The value chain of this sector is
spread over 3 to 5 years and four components such as conceptualisation,
planning & design, development and handover and maintenance. As said, 3 to
5 years depending on size, scale, location and type of development.The strength
of the sector is in its transformation of urban landscape, growth of sector
thereby supporting high economic growth, regulatory and tax reforms, rising
disposable incomes and urbanization. The growth of the sector will bring
visible transformation like increased scale, development of new operating
models (leasing and rentals), introducing corporate, new regulations,
advancement in technology and newer funding sources as well as new product
offering.
Along with the strengths and challenges the builders and realtors have to
grapple with the expectations of the stakeholders and government. In view this,
discuss and debate on
Q3 (i) As a part of the ‘Builders Marketing Team’ discuss the financial
scenario of Real Estate sector/industry? (5marks)
Q3 (ii) From the perspective of international realtors gauge the
economic scenario of the Indian Real Estate sector? (5marks)
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