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International Marketing
Dec 2025 Examination
Q1. A leading consumer
electronics company headquartered in the United States is planning to expand
its operations into Southeast Asia and South America. The management team is
debating whether to use a standardized global marketing strategy or adapt their
marketing mix to suit local preferences. While the company’s global brand is
strong, local competitors have deep cultural insights and established customer
loyalty. The team must decide how to approach product features, pricing,
promotion, and distribution to maximize market share and profitability in these
diverse regions. Based on the scenario, how should the company apply the
concept of global localization to balance standardized and adapted marketing
mix elements when entering new international markets, ensuring both global
brand consistency and local market relevance?
Please focus on this
given scenario and demonstrate the application of the understanding you have of
this subject in the context of international marketing. (10 Marks)
Q2. A leading consumer
electronics company has historically operated with a polycentric orientation,
allowing country managers significant autonomy to adapt products and marketing
strategies to local markets. However, facing increased competition from global
rivals and pressure to reduce costs, the company’s executive team is
considering a shift to a geocentric orientation. This would involve greater
integration and coordination of marketing activities across regions, with a
balance between standardized and localized approaches. The company must weigh
the trade-offs between efficiency, brand consistency, and local market needs.
Evaluate the strategic decision of a multinational consumer electronics company
to shift from a polycentric to a geocentric management orientation in its
global marketing strategy. Critically assess the potential benefits and
challenges of this transition, considering the need for both global integration
and local responsiveness. What recommendations would you make to ensure
successful implementation?
Please focus on this
given scenario and demonstrate the application of the understanding you have of
this subject in the context of international marketing. (10 Marks)
Q3 (A). A leading
global automotive manufacturer is planning to enter several emerging markets in
Asia and Africa. The company acknowledges that traditional segmentation
strategies employed in developed markets may be ineffective due to variations
in income levels, cultural attitudes toward mobility, and urbanization trends.
The executive team is seeking a fresh approach to segmenting and targeting
these diverse markets. Develop a new market segmentation and targeting strategy
for a global automotive manufacturer entering emerging markets, taking into
account economic, cultural, and demographic factors. How would your strategy
position the company for long-term success in these markets?
The answer is expected
to be brief, linked to the given scenario, and should reflect the application
of your knowledge. (5 Marks)
Q3(B). A multinational
food and beverage company is preparing to launch a new product line in North
America, Europe, and Asia. The marketing team is struggling to create
advertising campaigns that resonate with local consumers while maintaining a
unified global brand image. Past campaigns have either failed to connect
locally or diluted the brand’s global identity. The company seeks an innovative
approach to harmonize global and local advertising efforts. Propose a new framework
for integrating global advertising campaigns with local cultural nuances for a
multinational food and beverage company aiming to launch a new product line
across diverse regions. How would your framework ensure both global brand
consistency and local relevance?
The answer is expected
to be brief, linked to the given scenario, and should reflect the application
of your knowledge. (5 Marks)
Dear students, get fully
solved assignments by professionals
Do send your query at :
or call us at :
08263069601
(Plagiarism proofed
assignments available with 100% surety and refund)
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