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Top 50 MBA
Marketing Management Project Topics (2025 Updated)
Best &
Easy Digital Marketing Project Topics for Students
Latest
Marketing Management Project Ideas & Research Topics
Marketing
Project Topics for MBA With Case Study Examples
Consumer
Behavior & Brand Management Project Topics
Simple and
High-Scoring Marketing Project Topics for Students
Social
Media & Digital Marketing Project Topics (Download List)
NMIMS /
IGNOU Marketing Management Project Topics
1.
Customer preference & satisfaction: Yamaha motor bikes
2.
Study on credit card users in [City]
3.
Awareness & acceptance of MILEAP (HCL laptop)
4.
Customer satisfaction with BSNL landline service
5.
Advertising strategy of LG Electronics
6.
Customer satisfaction in financial services (DJS Stock &
Shares)
7.
Market study about laser toner
8.
Banking service evaluation for SME customers (ICICI Bank)
9.
Customer experience management in personal loans
10.
Effectiveness of training & development (Voltas)
11.
Retail penetration of Airtel prepaid cards
12.
Consumer behaviour: Colgate vs Pepsodent
13.
Mobile phone service provider perception: BSNL
14.
Factors influencing BSNL landline disconnection
15.
Factors influencing dealer performance (TATA Indicom)
16.
Sales management & sales leadership
17.
Premium credit card user profiling
18.
Effectiveness of services for private banking customers
19.
Awareness of speciality services – KMCH Hospital
20.
Consumer preference of Hyundai car models
21.
Life insurance product perception
22.
After-sales service satisfaction
23.
General awareness of non-life insurance
24.
Market feasibility of bulk ILD calling (Airtel)
25.
Home insurance advertising (ICICI Lombard)
26.
CBD as a channel for insurance selling
27.
Purchase behaviour of mobile phones among women
28.
Awareness & expectations for mortgage programs
29.
Banking service evaluation for SME customers
30.
Tax-saving & ULIP product perception (ICICI Prudential)
31.
Customer feedback on Centurion Bank of Punjab
32.
Investor trading behaviour at Reliance Money
33.
Blackberry retail market expansion research
34.
Brand awareness of Spencer’s vs Big Bazaar
35.
Apollo Tyres brand image study
36.
Consumer behaviour of HMT
37.
Distribution channel study: Times of India
38.
Effectiveness of retailing mix – Big Bazaar
39.
Radio as a promotional tool
40.
Dealer perception in ABCD Apparels
41.
Customer satisfaction toward Ventura Pumps
42.
Retailer satisfaction – Suguna Poultry
43.
Competitive analysis – Indian Telecom
44.
Future of BPO
45.
Internet Marketing strategies
46.
Service Marketing overview
47.
Customers First, Employees Later – Service Marketing
48.
Effectiveness of online classifieds website
1. Digital Marketing & Social Media (Most Popular)
- Impact of Instagram Reels on
Consumer Purchase Intent
- Effectiveness of Influencer
Marketing for D2C Brands
- Consumer Behavior Towards
Online Shopping: A Post-COVID Study
- Role of Social Media
Engagement in Brand Loyalty
- Impact of Facebook/Instagram
Ads on Lead Generation
- SEO vs Paid Ads: Performance
Comparison
- Effectiveness of WhatsApp
Marketing for Small Businesses
⭐ 2. Brand Management & Consumer Behavior
- Brand Positioning Strategies
for New-Age Startups
- Impact of Celebrity
Endorsements on Consumer Trust
- Measuring Brand Equity Using
Keller’s CBBE Model
- Consumer Perception of
Premium vs Budget Brands
- Brand Loyalty Drivers in
FMCG Sector
⭐ 3. Sales & Distribution
- Effectiveness of Channel
Management in FMCG Industry
- Distribution Challenges
Faced by D2C Brands
- Sales Force Motivation &
Its Impact on Revenue
- Impact of Trade Promotions
on Retailer Behavior
⭐ 4. Product & Pricing Strategy
- Penetration Pricing vs
Skimming Pricing: A Comparative Study
- New Product Development
Process in Tech Startups
- Product Packaging Design and
Its Influence on Buyer Decisions
- Competitive Pricing
Strategies in E-commerce
⭐ 5. Digital Consumer Insights & Analytics
- Data-Driven Marketing Using
Google Analytics
- Predictive Analysis of Customer
Churn Using Analytics
- Consumer Sentiment Analysis
Using Social Media Data
- Personalization in Marketing
Using AI
⭐ 6. Customer Relationship Management (CRM)
- Impact of CRM Tools
(Salesforce/Zoho) on Customer Retention
- Customer Satisfaction Analysis
for Online Food Delivery Apps
- Service Quality (SERVQUAL)
Model Analysis in Retail/Hospitality
- Customer Loyalty Program
Effectiveness Study
⭐ 7. Advertising & IMC
- Impact of Emotional
Advertising on Consumer Decisions
- Effectiveness of Digital vs
Traditional Advertising
- Comparative Study of OTT
Advertising vs TV Ads
- Impact of User-Generated
Content (UGC) on Brand Awareness
⭐ 8. Retail & E-Commerce
- Factors Influencing Consumer
Preference for Online Grocery Shopping
- Impact of Customer
Experience on E-Commerce Sales
- Retail Store Layout and Its
Effect on Buying Behavior
- Omnichannel Retailing
Strategies in India
⭐ 9. Green & Sustainable Marketing
- Consumer Perception of
Eco-Friendly Products
- Impact of Sustainability
Labels on Purchase Decisions
- Green Marketing Strategies
in FMCG Brands
⭐ 10. International Marketing
- Global Market Entry
Strategies for Indian Brands
- Cross-Cultural Consumer
Behavior Differences
- Marketing Mix Adaptation in
International Markets
LIST OF Old MARKETING PROJECTS TOPICS
1)
PROJECT- “Brand Preference Of Mobile
2)
PROJECT- Awareness, Perception and Satisfaction of
Retailers with Airtel Products With respect to Airtel, Bhubaneswar
3)
PROJECT- REPORT OF MARKETING STRATEGIES AND
DISTRIBUTION CHANNEL OF
4)
PROJECT-
A Study to increase penetration level and Brand Loyalty
5)
PROJECT-
BRAND PREFERENCE OF MOBILE PHONES –
6)
PROJECT-
CONSUMER BEHAVIOUR IN THE INDIAN RETAIL SECTOR”
7)
PROJECT-
Formulation of Marketing Strategies to improve market share of LG microwave
Owen
8)
PROJECT-
FUTURE AND MARKETING OF A FIVE STAR HOTEL”
9)
PROJECT-
Study of Consumer buying behavior In Reliance Fresh
10)
PROJECT - MARKETING STRATEGIES ADOPTED BY
HCL INFOSYSTEMS LTD. IN RESPECT
TO ITS COMPETITORS
11)
Organisation
Study Report on Star PVC pipes & fittings
Some other project titles :
NMM
001 A STUDY ON CUSTOMER SATISFACTION
TOWARDS A SOFTWARE PRODUCTS IN SBGC
NMM
002 A Study on THE PERFORMANCE AND
INVESTORS OPNION ABOUT SBI MUTUAL FUND
NMM
003 A STUDY ON CUSTOMER SATISFACTION
TOWARDS MASALA PRODUCTS WITH SPECIFIC REFERENCE TO AACHI MASALA
NMM
004 A STUDY ON BRAND AWARENESS AND
CUSTOMER EXPECTATION FOR DHAL IN SPECIFIC REFERENCE WITH UDHAYAM BRAND OF
PRODUCTS
NMM
005 A STUDY ON CONSUMER PREFERENCES IN
AN ORGANIZATION
NMM
006 A STUDY ON FOREIGN INSTITUTIONAL
INVESTMENTS IN INDIAN MARKET
NMM
007 COMPETITIVE ADVANTAGE IN RETAIL
INDUSTRY
NMM
008 A STUDY ON CUSTOMER SATISFACTION
TOWARDS “Branded Engine Oil” WITH SPECIAL REFERENCE TO CHENNAI
NMM
009 A Study On ATTRITION &
RETENTION MEASURES FOR THE OUTSOURCED SALES FORCE IN THE TELECOMMUNICATION
INDUSTRY
NMM
010 INVESTMENT OPPORTUNITIES IN MUTUAL
FUNDS
NMM
011 A Study on THE PERFORMANCE AND
INVESTORS OPNION ABOUT SBI MUTUAL FUND
NMM
012 THE AWARENESS OF MUTUAL FUND
NMM
013 ONLINE Share Trading
NMM
014 Analysis of the role of outdoor
advertising and establishing strategies for managing space media
NMM
015 Consumer perception of M-Commerce
MM
001 A Study on the effective of
advertisement programmes of power detergent soaps
MM002 A Study on customer perception of
florsheim as a brand in India
MM003 A Study on adopting customer centric
approach a step towards CRM
MM004 A Study on the customer retention
strategies implemented in sujala pipes
MM005 A Study on Customer Satisfaction in
services
MM006 A Study on Customer Satisfaction in
Mobile Telecommunications
MM007 A Study on customer perception of
defect tracker as a brand in India
MM008 A Study On Perception of Life Insurance
Agency as a career for Bajaj Allianz
MM009 A Study On Customer Awareness About
ICICI Lombard
MM010 A Study on the effectiveness of
services provided to private banking customers of ICICI Bank
MM011 A Study on brand recall of ICICI
Lombard General Insurance with special reference to Home Insurance
MM012 Effective Coverages Of Standard Fire
And Special Peril Policies On Insured’s Perspective For The Year 2007
MM013 A Study On Effectiveness Of
Salesmanship In Bajaj Allianz Life Insurance, Kerala
MM014 Analysis Of Market Potential For
Lactovit Capsule In Chennai
MM015 To Study Consumer Perception Towards
Hot Beverage Vending Machine In Chennai
MM016 Analysis Of Distribution Point
Satisfaction for New Indian Express
MM017 A Study On Performance Analysis Of
Selected Mutual Funds
MM018 Customer Perception On Credit Cards: A
Comparitive Study
MM019 A Study On Comparitive Analysis Of
Share Trading Companies With Special Reference to NAVIA Markets
MM020 A Comparative Study On Marketing
Attributes Of Fire Safety Product For Cease Fire Industries Limited
MM021 A Study On Dealers Attitude In
Marketing In Tamilnadue Cements Corporation Limited
MM022 A Study On Dealers Satisfaction Of
Calicut Tile Company With Reference To Kerala
MM023 A Comparative Study On Marketing
Attributes Of Home Appliances For Whirlpool Of India Limited
MM024 A Study On Consumer Behvaiour Towards
Milk With Special Reference To Heritage Milk.
MM025 Customer Perception On Credit Cards: A
Comparitive Study
MM026 A Study On Scope Of Freight Forwarding
In Shipping Industry And Customer Satisfaction Towards The Astra Marine Private
Limited
MM027 A Comparative Study On Customer
Relationship Strategies Adopted By Major Private Credit Card Banks With Special
Reference To Ing Vysya
MM028 To Ascertain The Quality Performance Of
Atm Software Of Iob For Indian Overseas Bank Branch At Vijayawada
MM029 A Study On Comparitive Analysis Of
Share Trading Companies With Special Reference To Navia Markets Ltd Chennai
MM030 An Assessment Of Micro Office
Development In Bajaj Allianz
MM031 A Study On Consumer Behavior Towards
Heritage Milk
MM032 A Study On Growing Health Business In
Chennai With Special Referance To Bajaj Allianz
MM033 A Study On Retailers’ Perception On
Electronic Data Capturing Machine With Special Reference To Iob
MM034 A Study On Investors Attitude Towards
Derivative Market
MM035 An Analysis On Enhancing The Customer
Relationship Management Of Balaji Mariline Pvt. Ltd
MM036 A Study On Market Potential Of Uht Milk
In Heritage Milk Chennai City
MM037 A Study On Market Analysis Of Pepsi
Beverages In Madipakkam Region
MM038 A Study On The Strategies Adopted By
Different Players In Life Insurance Business (A Study Undertaken On Behalf Of
Centurion Bank Of Punjab)
MM039 A Study On Advertisement Effectiveness
Of Icici Prudential Life Insurance In Chennai
MM040 A Study On Effectiveness Of
Distribution Channels Of Visakapatnam Steel Plant
MM041 A Study On Effectiveness Of
Distribution Channels Of Visakapatnam Steel Plant
MM042 ANALYSIS OF DISTRIBUTION POINT
SATISFACTION FOR THE NEW INDIAN EXPRESS
MM043 Customer Relationship Management
Through After Sales Services With Reference To Hdfc Standard Life Insurance,
Rajahmundry
MM044 A Study On Customer Perception Towards
Bpcl Products With Special Reference To Usage Of Petro Cards
MM045 A Study On Dealer Satisfaction Towards
Nandi Pipes
MM046 Market Analysis And Buyer Behavior Of
Gsm Mobiles With Special Reference To Lg
MM047 Customer Perception Towards De-Tariff
Regime Of Motor Insurance In Hdfc Chubb General Insurance Company Ltd
MM048 Market Study To Understand Reasons For
Attrition In The New Indian Express
MM049 A Study On Customer Satisfaction
Towards Piaggio Three –Wheeler At Snr Motor In Chennai
MM050 A STUDY ON GROWING HEALTH BUSINESS IN
CHENNAI WITH SPECIAL REFERANCE TO BAJAJ ALLIANZ
MM051 To Ascertain The Quality Performance Of
Atm Software Of Iob
MM052 Advertisement Effectiveness Of Icici
Pru Life Insurance
MM053 A Study On Effectiveness Of New Product
Development At Mytvs With Special Emphasis On Goldplus And Platinum Plus Era
Cards
MM054 A Study On Customer Expectation On
Tulsi O2 Fresh Of Ultra Fresh With Reference To Ultrapure Technology &
Appliances India Ltd
MM055 A Study On Advertising Effectiveness In
Century Advertising Private Ltd
MM056 A Study On Brand Building Strategies
Through Internet In V-Sys Technologies
MM057 An Analytical Study On Media Impacts On
Share Trading In India Infoline Ltd
MM058 A Study On Customer Service Quality In
Icici Prudential Life Insurance, Chennai
MM059 A Study on Retailer’s Perception on
Telecom Products and services with special emphasis
MM060 A Study On Effectiveness Of Sms Media
Advertisement With Respect To Straightmobile Media Service Pvt Ltd
MM061 Channel Development At Max New York
Life
MM062 Brand Awareness & Customer
Satisfaction From Tns-Global, New Delhi
MM063 Dissertation Oncar Market And Buying
Behavior- A Study Of Consumer Perception
MM064 Study Of Consumer Behavior In Selecting
Mobile Phones
MM065 Distribution Project Whirlpool
MM066 Marketing Strategies of TVS Motors
MM067 Celebrity Endorsement In India
MM068 Lux :Beauty Bar Of Filmstars A Study
MM069 Distribution Network Fidilite
MM070 STUDY OF AN ALTERNATE DISTRIBUTION
NETWORK VIA THE BEAUTY PARLOURS
MM071 Need Of Financial Advisors For Mutual
Fund Investors With Special Reference To Karvy)
MM072 Brand Evaluation For Financial
Investment & Customer Satisfaction Measurement
MM073 Direct Selling Agency’s Overview On
Cholamandalam Dbs (Summer)
MM074 An Emprical Study Of Sales Promotional
Measure At Cholamandalam Dbs
MM075 Impact Of Market Recession On Life
Insurance Industries With Special Refers To Hdfc Standard Life Insurance
MM076 A Study On Market Potential Among
Buyers For Used Quality Electronic Products” Undertaken At Ogilvy And Mather
MM077 A Study To Findout The Potential
Advisors For Future Generali India Life Insurance Company Limited
MM078 A Study On Consumer’s Perception Of
Reliance Life Insurance Ltd
MM079 A Study On Customer Satisfaction In
Reference With Pattaiyah Spinning And Weaving Mills Private Limited
MM080 A Study On Customer Satisfaction
Towards Financial Services Provided By Il & Fs Investsmart
MM081 An Analysis To Create Brand Awareness
Of Times Nie Towards School Students
MM082 A Study On Customer Preference For
Saraswati Udyog India Ltd In Namakkal District
MM083 A Study To Find Out The Retailer’s
Satisfaction Of The In-Stores Television System Of Tag Media Network
MM084 A Study On Customer Satisfaction On
Offline Trading In Emkay Shares
MM085 A Study To Find Out The Client’s
Perception Of Tag Media Network
MM086 A Study On The Factors Affecting The
Insurer’s Choice With Respect To Motor Vehicle Insurance In United India
Insurance Co. Ltd
MM087 A Study On Customer Expectations In The
Times Of India(Chennai)
MM088 A Study On Consumer’s Perception Of
Reliance Life Insurance Ltd
MM089 A Study On Advertisement And Sales
Promotion Technique With Special Reference To Consumer Durables In
Vasanth&Co
MM090 A Study On The Recent Trend In Consumer
Expectation With Special Reference To Consumer Durables In Vasanth&Co
MM091 A Study On Effectiveness Of
Advertisement With Reference To Vasanth & Co
MM092 A Study On Effectiveness Of Brand
Positioning Of Ramraj Cotton In Chennai Zone
MM093 A Study On Dealers Satisfaction Level
In Chennai With Reference To Aavin Dairy Products
MM094 A Study On Customer Awareness Towards
Tax Implications In Insurance With Reference To Future Generali India Life
Insurance Company Limited
MM095 A Study On Investors Perception Towards
Equity Segment With Special Refernece To India Infoline Ltd.
MM096 Comparative Analysis Of Companies In
Real Estate Sector In India
MM097 A study on the perceptual mapping of
four wheeler brands
MM098 A study on factors influencing
adaptability & usability of consumer electronics
MM099 A study on customer satisfaction in
banking sector
MM100 A study on the perception of the
potential customers towards electric cars
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