Brand Management - Buy Online NMIMS MBA Solved Assignments Winter December 2025

 

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Brand Management

Dec 2025 Examination

 

 

Q1. A multinational beverage company, renowned for its iconic logo and heritage, is expanding rapidly into emerging markets across Asia and Africa. While its core brand identity is globally recognized, local teams are pushing for adaptations in packaging, messaging, and product offerings to better resonate with regional consumers. However, recent market research reveals that inconsistent branding across touchpoints is causing confusion and weakening customer trust. The global brand manager must find a way to balance the need for local relevance with the imperative of maintaining brand consistency. Based on the scenario, how should the brand management team apply the principles of brand consistency to address the challenges of maintaining a unified identity across diverse global markets, while adapting to local cultural nuances and consumer preferences? (10 Marks)

 

Q2(A). A premium sports apparel brand with a strong reputation for quality and innovation is planning to launch a line of health foods under the same brand name. While the extension could capitalize on existing customer trust, there are concerns about whether the new category aligns with the brand’s core identity. The management team must weigh the potential for increased revenue and customer loyalty against the risk of confusing or alienating their core audience. Evaluate the trade-offs between leveraging existing brand equity and the risks of brand dilution when extending a well-known brand into a new, unrelated product category. What factors should be considered to justify such an extension, and how can the company mitigate potential negative outcomes? (5 Marks)

 

 

Q2(B). A popular packaged food brand recently faced a nationwide recall due to safety concerns, resulting in a significant loss of consumer trust and negative media coverage. The company’s crisis recovery plan includes new quality controls, a rebranding campaign, and community outreach. However, some board members question whether these actions sufficiently address the deeper issues of brand equity and customer loyalty. You are asked to evaluate the plan’s alignment with the CBBE model and propose justified enhancements. Critique the crisis recovery plan of a food brand that suffered a major safety controversy, focusing on how effectively it leverages the stages of the CBBE model to rebuild trust and loyalty. What improvements would you recommend, and how would you justify these to skeptical stakeholders? (5 Marks)

 

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