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National Institute of Business
Management
Chennai
- 020
THIRD SEMESTER MBA
Subject : Management
Research
Attend
any 4 questions. Each question carries
25 marks
(Each answer should be of minimum 2 pages /
of 300 words)
1.
Explain
the purpose of market research.
2.
What
are the advantages of Marketing Decision Support System (MDSS) ?
Explain.
3.
Explain
the basic steps by which marketers plan and conduct marketing research.
4.
Explain
the two levels at which marketing research must be evaluated and
controlled.
5.
The
major options in data processing can be placed in four categories. Each has
advantages and disadvantages that may make it preferable under some
condition.Explain
6. Explain the chief phases
involved in the analysis of data.
25 x 4=100 marks
Dear students get fully solved assignments
Send your semester &
Specialization name to our mail id :
help.mbaassignments@gmail.com
or
call us at : 08263069601
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