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Alliance University – EPGDM –

BS Assignment

Sep. 2021

 

QUESTIONS   TO BE ANSWERED

 

For Case 1: Ford Motor Company

(Total Marks 24 – Each Question carries 6 Marks)

 

1)      Define and discuss Ford's business-level strategy (Hint: Use the concept of Porter’s Business Level Strategy)

2)      How can FORD company's various value-chain activities be linked better than what is now being done currently, to create better value for the company and the customers? (Hint: Porter’s Vale Chain Model)                           

3)      Outline a rough competitor analysis. – various key competitors in various geography in the World What would be the response by FORD?

4)      Why is there is a need for a new HR strategy and What is Mullaly’s plan to have a blended HR strategy?   

           

For Case2: Ready-to-drink Beverage Habits in India and Ecology Impact

(Total Marks 16 )

Q1 and Q2 Each Question carries 5 Marks and Q3 carries 6 Marks)

 

1)      What is the importance of Ecology as a part of Macro Environment in a country like India? Packaged Beverages generate huge quantity of packaging waste in all big cities and medium towns of India. How can manufacturers of beverages device methods for effective collection and disposal?

2)      Instead of selling pre-packaged retail vending packs, if Refill Model Vending is adopted in India (just like milk vending) by the manufacturers setting it up in various localities in beverages products, how can we make it work?

3)      Interact with about 3 or 4 - big or medium size vendors in your selected town/locality and enunciate their response to setting up Refill Model in their shops. Mention clearly the Name of the Town and Retailer Shop Name – Owner/Partner – Their Mobile Number and Full Address, in your answer. (We may call the Retailer for verification and any further details – By answering this Question, You are deemed to have accepted these terms) Do it genuinely because we will do back check on your details. If not, genuine you get ZERO Marks

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