Dear students,
Get assignments and Case studies
Do send your query at :
or call us at :08263069601
Xaviers Institute of Business Management
Studies
COURSE :MBA
Business Strategy
MARKS: 100
Note:
1. Question No.1 carries 20 Marks and is compulsory.
2. Attempt any five questions from question from the rest. Each of
these carry 16 marks.
Q.1 Write short notes on any FOUR of the following:-
1.Core Competencies and Distinctive Competencies
Answer:
Core competence involves communication, involvement, and a deep commitment to
working across organizational boundaries. It involves people at all levels and
all functions. Unlike physical assets, core competence does not reduce with
use. In fact, it grows when applied and shared.
Identifying a Core competence
2.Real value of SWOT analysis
Answer:
A SWOT analysis provides a straightforward analytical framework that allows you
to evaluate a business from all angles. A
SWOT report looks at a company’s
internal strengths and weaknesses as well as external opportunities and
threats.
A company’s strengths and
weaknesses could relate to its cash flow, location, trademarks, company
culture, or distribution networks. Its
3.Market Development Strategies
Answer: Market Development
Strategy is a growth strategy put in place by companies or organizations to
introduce their product or solution to target audiences they have not yet
reached or are not yet currently serving.
As an example, let’s say your software
company has a new product offering available. In order to come up with a market
development strategy, you need to research who the new product would work best
for, and the best way to target them — that, in a nutshell, will be your market
development strategy.
4.Vision and Mission
5.Benefits of Strategic Approach
Answer: There are some benefits of a strategic approach to
managing. These are as follows:-
Providing better guidance: Managing a
strategic approach provides better guidance to the entire organization on the
crucial point of “what it is we are trying to do”.
Alertness to the new opportunities
6. Vertical Integration
Q.2 Describe Porter's five forces model.
Answer
: Porter's Five Forces is a simple but powerful tool that you can use to
identify the main sources of competition in your industry or sector.
When
you understand the forces affecting your industry, you'll be able to adjust
your strategy, boost your profitability, and stay ahead of the competition. For
example, you could take fair advantage of a strong position or improve a weak
one, and avoid taking wrong steps in the future.
Q.3 What is a differentiation strategy? In which circumstances do
you think company should adopt such strategies? Explain with relevant examples.
Answer
:
Q.4 (a)What is benchmarking? To what extent is relevant to
industry in decline phase?
(b)"Vertical Integration is an outdated strategic
approach" Comment.
Answer
:
Q.5 What are various ways to achieve cost advantage and gain cost
leadership position?
Answer
: Cost leadership allows a competitive edge by manipulating production costs.
It does this in two important ways:
- Charging
lower prices to increase market share. This
is done by casting the company as a low-cost alternative, which increases
both sales and the company’s profile
- Reducing
costs to increase profits. With fewer expenses on the books,
organizations can move money into other
Q.6 Between
the GE Multifactor Matrix & the BCG Matrix, which one do you think is
superior tool and why?
Answer
: BCG matrix is a
matrix used by large corporations to decide the ratio in which resources are
allocated among various business segments. Similar to this, GE matrix also
helps firms decide their strategy with respect to different product lines, i.e.
the product they should add in the range of products offered by them and in
which
Q.7 What strategic options
a firm in a corrugated box manufacturing industry could pursue to be
successful. (Hint: A corrugated box manufacturing is typically a highly
fragmented industry)
Answer : Corrugated
cardboard packaging is becoming more and more popular in terms of an avenue in
which to ship all kinds of produce. Recently, produce companies have realized
the ability of corrugated cardboard to help preserve the freshness, aroma,
appearance, and taste of fruit and vegetables for longer than plastic. In addition
to preserving the product during shipment, corrugated packaging also leads to
an increase in shelf life.
One way this is accomplished is
by keeping outside moisture from getting inside the packaging, allowing produce
to withstand long shipping
Q.8 Would you agree with the following statement?
"Tata Nano is the best value for money proposition today in
the entry level segment of the light passenger vehicles".
In case you agree or otherwise, please state the reasons.
Q.9 Globalization is the single most important factor, which has
affected Cement Industry during the past 3 to 5 years. Do you agree with this
statement? Why?
Answer
:
Q.10 Describe Ansoff's product market expansion matrix and
describe various strategic approaches emanating there from.
Answer : What is the Ansoff Model?
Also
referred to as the Ansoff matrix, due to its grid format, the Ansoff Model
helps marketers identify opportunities to grow revenue for a business through
developing new products and services or "tapping into" new markets.
So it's sometimes known as the ‘Product-Market Matrix’ instead of the ‘Ansoff
Matrix’.
Dear students,
Get assignments and Case studies
Do send your query at :
or call us at :08263069601
No comments:
Post a Comment
Note: Only a member of this blog may post a comment.