BBA401- E-COMMERCE

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ASSIGNMENT

DRIVE	FALL 2016
PROGRAM	BACHELOR OF BUSINESS ADMINISTRATION (BBA)
SEMESTER	IV
SUBJECT CODE & NAME	BBA401- E-COMMERCE
BK ID	B1712
CREDITS	4
MARKS	60

Note: Answer all questions. Kindly note that answers for 10 marks questions should be approximately of 400 words. Each question is followed by evaluation scheme.

Question.1. Define E-Commerce. What are the different functions of E-Commerce?

Answer:E-commerce (electronic commerce or EC) is the buying and selling of goods and services, or the transmitting of funds or data, over an electronic network, primarily the internet. These business transactions occur either as business-to-business, business-to-consumer, consumer-to-consumer or consumer-to-business. The terms e-commerce and e-business are often used interchangeably. The term e-tail is also sometimes used in reference to transactional processes for online shopping.

The beginnings of e-commerce can be traced to the 1960s, when businesses started using Electronic Data Interchange (EDI) to share business documents with other companies. In 1979, the American National Standards Institute developed ASC X12 as a universal standard for businesses to share documents through electronic networks. After

Question.2. Explain three important types of business models in practice. Give example to each of the models.

Answer:As an important aspect of a comprehensive business strategy, a company's business model is a representation of its core business practices. Despite the size or industry in which a business operates, a business model details how an organization creates and delivers products or services, specific business processes, infrastructure, customer acquisition strategies and the intended customer base. Brick-and-mortar and e-commerce form two categories under which business can operate. In the current business environment, business models come in a variety of forms that include direct sales, franchise, freemium and subscription models.

Direct Sales: Under a direct sales business model, sales of products or services generate revenue through a network of salespeople who sell directly to customers. Typically, no fixed retail location exists under a direct sales business model. Instead, individual salespeople are connected with a large parent company and given the tools to become individual

Question.3. a. What are the different types of security problems in a client–server environment?

Answer:Security is often thought of only in terms of protecting software. However, any security plan should be implicated hierarchically at every level. Servers must be located in secure, access-controlled environments. Only authorized personnel should be allowed to supervise and administer it.

Essentially, server security is the controlling of access to the database server itself. The server must be attached to a stable power supply that provides backup up power if the there’s a problem with the supply. This enables the server to shut down in a way that protects data and causes the least amount of damage. They should comply with business standards in password policy to protect database access.

b. Briefly explain the different categories of security threats to client and server.

Answer:A Network attack or security or security incident is defined as a threat, intrusion, denial of service or other attack on a network infrastructure that will analyze your network and gain information to eventually cause your network to crash or to become corrupted. In many cases, the attacker might not only be interested in exploiting

Question.4. Explain the different categories of electronic payment systems in detail.

Answer:The types of electronic payment systems are one-time customer-to-vendor payments, recurring customer-to-vendor payments, and automatic bank-to-vendor payments. An electronic payment is a non-cash payment, not including physical

Question.5. What is internet marketing? Briefly explain the different types of internet marketing.

Answer:The internet is quickly becoming one of the primary sources for people to receive media, attract customers, and gather business. The web can be used as a powerful marketing tool in a number of ways to promote businesses and reach people across the globe. There are many types of internet marketing used, many of which are easy and effective. Here is a list of some notable online marketing techniques:

Search engine Optimization: Search Engine Optimization or SEO is establishing an online presence for websites. Optimizing a website to be more easily found by prospective clients is an essential part of inbound marketing to attract business. Statistics show that 60% of all organic clicks go to the top three results in a web search. The use of SEO makes it possible for popular search engines to index a website and boost it up to the top of the results page. Search

Question.6. Write a short note on the following:

a. Electronic Data Interchange (EDI)

Answer:Electronic Data Interchange (EDI) is the electronic interchange of business information using a standardized format; a process which allows one company to send information to another company electronically rather than with paper. Business entities conducting business electronically are called trading partners.

Many business documents can be exchanged using EDI,

b. Electronic Customer Relationship Management E-CRM

Answer:The eCRM or electronic customer relationship management encompasses all the CRM functions with the use of the net environment i.e., intranet, extranet and internet. Electronic CRM concerns all forms of managing relationships with customers making use of information technology (IT). eCRM is enterprises using IT to integrate internal organization resources and external "marketing" strategies to understand and fulfill their customers needs. Comparing with traditional CRM, the integrated information for eCRMintraorganizational collaboration can be more efficient to communicate with customers.

Dear students get fully solved assignments

Send your semester & Specialization name to our mail id :

help.mbaassignments@gmail.com

or

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