BBA 405 Retail Management

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ASSIGNMENT

DRIVE	FALL 2016
PROGRAM	Bachelor of Business Administration- BBA
SEMESTER	4
SUBJECT CODE & NAME	BBA 405 Retail Management
BK ID	B1716
CREDITS	2
MARKS	30

Note: Answer all questions. Kindly note that answers for 10 marks questions should be approximately of 400 words. Each question is followed by evaluation scheme.

Question.1. What are the various factors influencing the retail consumers.

Answer:The study of consumer behavior not only helps to understand the past but even predict the future. The below underlined factors pertaining to the tendencies, attitude and priorities of people must be given due importance to have a fairly good understanding of the purchasing patterns of consumers

Marketing Campaigns: Advertisement plays a

Question.2. Explain retail marketing mix.

Answer:The various communication devices are used to educate, inform and generate awareness about the merchandise and the services offered by the retailer. These efforts also aim at building store image. The most common modes used for promotion are advertising, sales promotion, personal selling, public relations and publicity.

Question.3. What are the elements of store design? Explain each in detail

Answer:Since the evolution of retail design and its impact on productivity have become clear, a series of standardisations in the techniques and design qualities has been determined. These standardisations range from alterations to the perspective of the structure of the space, entrances, circulation systems, atmospheric qualities (light and sound) and materiality. By exploring these standardisations in retail design the consumer will be given a

Dear students get fully solved assignments

Send your semester & Specialization name to our mail id :

help.mbaassignments@gmail.com

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