BBA 403 - International marketing

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ASSIGNMENT

DRIVE	FALL 2016
PROGRAM	Bachelor of Business Administration- BBA
SEMESTER	4
SUBJECT CODE & NAME	BBA 403 - International marketing
BK ID	B1714
CREDITS	4
MARKS	60

Note: Answer all questions. Kindly note that answers for 10 marks questions should be approximately of 400 words. Each question is followed by evaluation scheme.

Question.1. Define International Marketing? Explain the benefits of International marketing.

Answer:Essentially, international marketing encompasses the strategy to market outside your own domestic market. Global marketing overlaps with international marketing in concept, however treats the world as one market versus individual market segments.

Either way, the benefits of marketing internationally are far reaching. As aviation is also one of my favorite topics, I’ll use it to illustrate this further:

Question.2. Write a Meaning and Characteristics of Culture in detail?

Answer:Culture is the Centre of a society and without culture no society can even exist. It is the main difference between human beings and animals. It is a heritage transmitted from one generation to another. It includes all the ways and behaviors is social life. Man is born in the environment of culture, in which he seeks his way of behaving and acting in a given society.

Question.3. Furnish the characteristics of sampling and briefly discuss the various methods of sampling.

Answer:In psychological research we are interested in learning about large groups of people who all have something in common. We call the group that we are interested in studying our 'target population'.

Question.4. Explain the components of the products as a three tiered structure presented by Philip Kotler and Important product decisions in international marketing.

Answer:The diagram below shows the three levels that make up the total product concept

Level One: Core Product: Level one is the most basic level and simply looks at what people set out to buy and what benefits the producer would like their product to offer buyers. For example a camera is expected to take pictures but there may be other benefits that the producer wants the buyer to enjoy such as a wide lens, face recognition and

Question.5. What are the different strategies adopted by the marketer while fixing the price for the product?

Answer:Some of the important types of pricing strategies normally adopted by firm are as follows: 

1. Pricing a New Product:Pricing is a crucial managerial decision. Most companies do not encounter it in a major way on a day-to-day basis. But there is need to follow certain additional guidelines in the pricing of the new product. The marketing of a new,’ product poses a problem for any firm because new products have no past information.

Question.6. Explain Buying decision in e marketing.

Answer:The buyer decision process represents a number of stages that the purchaser will go through before actually making the final purchase decision. The consumer buyer decision process and the business/organisational buyer decision process are similar to each other. Obviously core to this process is the fact that the purchase is generally of value in monetary terms and that the consumer/business will take time to actually assess alternatives. For FMCG (Fast Moving Consumer Goods) the purchase decision process tends to be

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