MI0036 – BUSINESS INTELLIGENCE & TOOLS

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ASSIGNMENT

DRIVE	WINTER 2015
PROGRAM	MBADS (SEM 3/SEM 5)MBAFLEX/ MBA (SEM 3) PGDISMN (SEM 1)
SUBJECT CODE & NAME	MI0036 – BUSINESS INTELLIGENCE & TOOLS
BK ID	B2043
CREDITS	4
MARKS	60

Note: Answer all questions. Kindly note that answers for 10 marks questions should be approximately of 400 words. Each question is followed by evaluation scheme.

Q. 1. a. List the factors responsible for the increasing importance of BI in organisations.

Answer:  a.Factors responsible for the increasing importance of BI in organisations

1. Training: It’s hard not to think “duh” when IDC says training is important to promoting pervasive business analytics. But training goes far beyond teaching users how to access data with a dashboard. IDC stresses that companies need to make sure people know how to use the data to truly improve decision-making.

2. Design Quality: A BI solution must be designed to address not only the needs of various end-user groups but also those of the IT group that support ongoing requirements.  A well-designed solution is easier to update with new data sources, new domains, new reports, new metrics, and new data hierarchies.

b. obstacles in Implementing BI in Organisations

Answer : Driving User Adoption: Many organizations operate under the impression that if you build it, they will come. This is a fallacy. Dashboard adoption takes real work as people won’t want to change the way they do things unless their current methods are tedious, time-consuming, or just don’t work. Even when inefficiencies are recognized, promoting change can be difficult, especially when individuals are averse to risk.

Q. 2. a. Discuss the contribution of business analytics in strategy management

Answer:a. Business analytics in strategy management:Companies have to adapt to customers’ new preferences or, better still, anticipate them. A company’s strategy must express this will to meet customer expectations. Understanding customer behaviour is essential for doing this, and business analytics helps decision-makers on the strategy that they should adopt.

Audience analyses provide clues on future market trends, opportunities to be taken and how customer expectations develop. Listening to what is happening out there on all contact points, which make up online applications, favours the emergence of new development ideas, strengthens activities and is a new opportunity to all

b. How is CRM linked to business intelligence?

Answer : CRM: The primary difference, of course, is the fact that a CRM product is an entire system that regulates nearly all aspects of a customer’s experience including marketing, sales, support and service. There are additional applications for human resources, contact management, inventory control, calendaring and more. All of this various data is streamlined into one central database that is readily accessible to be used by all manner of departments within a company.

Q. 3. Explain the data mining process in detail

Answer:Data mining is a promising and relatively new technology. Data mining is defined as a process of discovering hidden valuable knowledge by analyzing large amounts of data, which is stored in databases or data warehouse, using various data mining techniques such as machine learning, artificial intelligence(AI) and statistical.

Many organizations in various

Q4.  Briefly explain the 7 Ps of marketing mix.

Marketing is a continually evolving discipline and as such can be one that companies find themselves left very much behind the competition if they stand still for too long. One example of this evolution has been the fundamental changes to the basic Marketing mix. Where once there were 4 P’s to explain the mix, nowadays it is more commonly accepted that a more developed 7 P’s adds a much needed additional layer of depth to the Marketing Mix with some theorists going even going further.

Before we get carried away though what is the Marketing Mix and what is the original 4 P’s principle?

Q. 5. What are the main features of a financial reporting system

Answer: Financial reporting is available to authorized divisional, departmental, and central administrative users through a data warehouse system. The Integrated Reporting Facility (IRF) provides access to report packages containing data from the University’s financial system, FAS, including General and Subsidiary ledgers (GL and SL) using the Business Objects tool. IRF currently provides access to more than 12 years of detailed financial data and more than 22 years of financial year-end closes. IRF enables users to

Q. 6. Discuss the various critical challenges that need to be overcome for BI to succeed within an organisation

Answer:The Business Intelligence, Analytics, & Knowledge Management (BIA&KM) track aims to attract novel research on technologies, applications, and processes for gathering, storing, accessing, analyzing, and presenting data, information, and knowledge for informed managerial decisions and enhanced organizational performance. Techniques, tools, and best practices in Business Intelligence (BI), decision support/analytics, and Knowledge Management (KM) can help support organizational business processes and systems for collecting and utilizing information related to sustainability indicators, analytics, dashboards, scorecards, and trend analyses.

Dear students get fully solved  SMU MBA assignments

Send your semester & Specialization name to our mail id :

“ help.mbaassignments@gmail.com ”

or

Call us at : 08263069601