BBA 403 – International marketing

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ASSIGNMENT

DRIVE	WINTER 2015
PROGRAM	BBA
SUBJECT CODE & NAME	BBA 403 – International marketing
SEMESTER	4
BK ID	B1714
CREDITS	4
MARKS	60

Note: Answer all questions. Kindly note that answers for 10 marks questions should be approximately of 400 words. Each question is followed by evaluation scheme.

Q.1 Explain the meaning, need and significance of international marketing.

Ans : Meaning of international marketing :

International Marketing can be defined as exchange of goods and services between different national markets involving buyers and sellers.

According to the American Marketing Association, “International Marketing is the multi-national process of planning and executing the conception, prices, promotion and distribution of ideal goods and services to create exchanges that satisfy the individual and organizational objectives.”

It is concerned with the micro aspects of a market and takes the company as a unit of analysis. The purpose is to find out as to why and how a product

Q.2 Compare Adam Smith and David Ricardo’s theories of international trade.

Ans : Comparison between two theories:

In 1817, David Ricardo, an English political economist, contributed theory of comparative advantage in his book 'Principles of Political Economy and Taxation'. This theory of comparative advantage, also called comparative cost theory, is regarded as the classical theory of international trade.

According to the classical theory of international trade, every country will produce their commodities for the production of which it is most suited in terms of its natural endowments climate quality of soil, means of transport, capital,

Q.3 Culture is an invisible barrier to international trade. Discuss.

Ans : Culture is an invisible barrier to international trade:

Cultural factors have long been known to influence the communication and success potential of

competition. Cultural awareness shapes how business firms behave in cross-culturally reflected

international markets. It is broadly recognized that cultural factors act as invisible barriers in

international business communications. Understanding cultural differences is one of the most

significant skills for firms to develop in order to have a competitive advantage in international business. Culture affects many aspects of

Q.4 Explain the meaning and need of secondary research in international marketing.

Ans : Meaning of secondary research in international marketing:

Market research is an essential part of any business plan, whether a fledgling business or a multinational organisation. Knowing that there is a sustainable market for your product and understanding what your audience expects from you is vital to a successful business launch. Market research can generally be split into two categories; primary and secondary market research.

Secondary research makes use of existing data from whatever sources are available. There are government censuses, Mintel surveys, and many private market research agencies that allow access to their data; some of it for free. It can be

Q.5 What is the mode of entry adopted by McDonalds? Discuss the various modes of entry in international business.

Ans : Mode of entry by McDonalds:

The attractiveness of a country as a potential market for an international business depends on balancing the benefits, costs, and risks associated with doing business in that country. The long-run economic benefits of doing business in a country are a function of factors such as the sixe of the market, the present wealth of consumers in that market, and the likely future wealth of consumers, which depends upon economic growth rates.

Q.6 Write short notes on:

a) Modes of transportation in international trade

b) Benefits and risks of Global e marketing

Ans : a) Modes of transportation in international trade:

Transport and distribution are key considerations when planning for international trade.

Among the numerous transport modes, two are specifically concerned with international trade:

1. Ports and maritime shipping.

b) Benefits and risks of Global e marketing:

Benefits of e-Marketing :

1.Wider prospect reach – the internet has become part of everyone’s life.

2.Cost-effective approach – A properly planned and effectively targeted e-marketing campaign can help your business reach target customers at a much lower cost compared to traditional marketing methods.

3.Reduction in costs through automation and use of electronic media – e-marketing presents a strong business case in cost savings,

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