BBA405 - RETAIL MANAGEMENT

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ASSIGNMENT

DRIVE	WINTER 2015
PROGRAM	BBA
SUBJECT CODE & NAME	BBA405 - RETAIL MANAGEMENT
BOOK ID	B1712
SEMESTER	4
CREDITS	2
MARKS	30

Note: Answer all questions. Kindly note that answers for 10 marks questions should be approximately of 400 words. Each question is followed by evaluation scheme.

Q.1 Write short notes on the following:

a) Functions of retailing

b) Retail marketing

Ans : a) Functions of retailing:

Retailing is extremely important to everyone because without retailers we would not have access to everyday products that we need. Our lives would be very different if we could not 'pop to the shop' and buy virtually anything we could want.

The functions of retailing include :

a. Sorting :

b) Retail marketing:

Retail marketing is the range of activities undertaken by a retailer to promote awareness and sales of the company’s products. This is different from other types of marketing because of the components of the retail trade, such as selling finished goods in small quantities to the consumer or end user, usually from a fixed location. Retail

Q. 2 Explain the functions of merchandising manager.

Ans : Functions of merchandising manager:

Merchandise managers pick out the products that will be sold in a store and oversee their marketing and purchase. Employers usually require applicants to have some formal education or retail experience. For aspiring merchandise managers

Q.3 What is meant by retail space management? Describe the elements of store design?

Ans : Meaning of retail space management:

Once a retailer decides what to buy from vendors and how much of it to allocate to specific stores, someone needs to decide where in the stores the products will sit. This is a very important step in retail since store layouts are crucial to the shopping experience. Products need to be easy to locate, near related products, and have the correct facings. Should this product be on the endcap? Should it be at eye level? Should it have 8 facings or 10?

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