MK0017-E-Marketing

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ASSIGNMENT

DRIVE	WINTER 2015
PROGRAM	MBADS – (SEM 4/SEM 6) MBAN2 / MBAFLEX – (SEM 4) PGDROMN – (SEM 2)
SUBJECT CODE & NAME	MK0017-E-Marketing
SEMESTER	4
BK ID	B1810
CREDITS	4
MARKS	60

Note: Answer all questions. Kindly note that answers for 10 marks questions should be approximately of 400 words. Each question is followed by evaluation scheme.

1. Define E-Customers with some examples. Also explain the Online buying process.

Answer : E-Customers

One who buys product and services on internet or online are known as E-Customers. Online customers must have access to the Internet and a valid method of payment in order to complete a transaction.

Generally, higher levels of education and personal income correspond to more favorable perceptions of shopping online. Increased exposure to technology also increases the probability of developing favorable attitudes towards new shopping

2 An electronic marketplace (e-marketplace) refers to a website created for common interest. It integrates the online and physical component of a company. Discuss the five kinds of partners in an e-marketplace.

Answer : an Internet-based environment that brings together business-to-business buyers and sellers so that they can trade more efficiently online.

The key benefits for users of an e-marketplace are reduced purchasing costs, greater flexibility, saved time, better information, and better collaboration.

3. Discuss about web analytics. List and explain the visitor statistics can be gained by using metrics.

Answer :  web analytics

Web analytics is a generic term meaning the study of the impact of a website on its users. Ecommerce companies and other website publishers often use Web analytics software to measure such concrete details as how many people visited their site, how many of those visitors were unique visitors, how they came to the site (i.e., if they followed a link to get to the site or came there directly), what keywords they searched with on the site's search engine, how long they stayed on a given page or on the entire site and what links they

4. Write a short notes on :

A. Any five points on e-marketing as competitive advantage.

Answer : Some of the benefits associated with E-marketing include the availability of information. Consumers can access the Internet and learn about products, as well as purchase them, at any hour, any day. Companies that use Internet marketing can also save money because of a reduced need for a sales force. Overall, E-marketing can help

B. Virtuous cycle of e-marketing

Answer : A virtuous circle is one where a good event feeds on itself to improve business further. It is a positive feedback loop. A virtuous circle can be small operating over days or it can drive a whole company’s strategy for decades.

Economic growth can be seen as a virtuous

5 Functions of E-marketing are represented by 2P+2C+3S formula (Personalisation, privacy, customer service, community, site, security, and sales promotion). These functions form the framework of an e-marketing strategy. Discuss this formula with a diagrammatic representation.

Explanation of 2P+2C+3S formula in detail

Diagram

Answer : e-Marketing is still quite a controversial subject to talk about, since no one succeeded to unify the various theories around it; however there is one thing upon which there is no doubt – that e-Marketing first appeared under the form of various techniques deployed by pioneer companies selling their products via the internet in the early 90's.

e-Marketing Strategy

6 Discuss the selling methods and sales promotion of E-marketing

Answer : Online sales promotions are meant to turn site visitors into consumers. The objective is to get the visitor to take action by contacting a sales representative and ultimately buying the offered product. The methods to accomplish this goal are diverse and include:

·         Advertising

·         Loyalty and rewards programs

·         Contests

·         Search engine usage and optimization

·         Social media

Dear students get fully solved assignments

Send your semester & Specialization name to our mail id :

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or

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