MB0050 - RESEARCH METHODOLOGY

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ASSIGNMENT

DRIVE	WINTER 2015
PROGRAM	MBADS/ MBAFLEX/ MBAHCSN3/ MBA – SEM 3PGDBMN/ PGDENMN/ PGDFMN/ PGDHRMN/ PGDHSMN/ PGDIB/ PGDISMN/ PGDMMN/ PGDOMN/ PGDPMN/ PGDROMN/ PGDSCMN/ PGDTQMN – SEM 1
SUBJECT CODE & NAME	MB0050 RESEARCH METHODOLOGY
CREDIT	4
BK ID	B1700
MAX.MARKS	60

Note: Answer all questions. Kindly note that answers for 10 marks questions should be approximately of 400 words. Each question is followed by evaluation scheme.

Q. 1 What do you mean by Focus Group Discussion? Explain the key elements of a focus group.

Answer: A focus group discussion (FGD) is a good way to gather together people from similar backgrounds or experiences to discuss a specific topic of interest.

·         Group discussion produces data and insights that would be less accessible without interaction found in a group setting—listening to others’ verbalized experiences stimulates memories, ideas, and experiences in participants. This is also known as the group effect where group members engage in "a kind of ‘chaining’ or ‘cascading’ effect; talk links to, or tumbles out of, the topics and expressions preceding it"

·         Group members discover a common

Q.2 Discuss the concepts involved in Testing of Hypothesis. Also discuss the steps involved in testing the hypothesis.

Answer: A statistical hypothesis is a statement about the distribution of X. Equivalently, a statistical hypothesis specifies a set of possible distributions of X: the set of distributions for which the statement is true. A hypothesis that specifies a single distribution for X is called simple; a hypothesis that specifies more than one distribution for X is called composite.In hypothesis testing, the goal is to see if there is sufficient statistical evidence to reject a presumed null hypothesis in favor of a conjectured alternative hypothesis. The null hypothesis is usually denoted H0 while the alternative hypothesis is usually denoted H1.

Q3.What do you mean by Exploratory research design? Explain the types of exploratory research design.

Answer: Exploratory research, as the name states, intends merely to explore the research questions and does not intend to offer final and conclusive solutions to existing problems.

Conducted in order to determine the nature of the problem, exploratory research is not intended to provide conclusive evidence, but helps us to have a better understanding of the problem. Saunders et al. (2007, p.134) warn that when conducting

Q.4  Explain the Structure of the Research Report. What are the guidelines for effective report writing?

Answer: The main features of a report are described below to provide a general guide. These should be used in conjunction with the instructions or guidelines provided by your department.

Title Page

This should briefly but explicitly describe the purpose of the

Q. 5 Explain the any three types of comparative and non-comparative scales of each in detail.

Answer:Comparative scales emerged from the social sciences in an attempt to measure or order attributes with respect to quantitative attributes or traits.  Scaling provides a mechanism for measuring abstract concepts.  A comparative scale is an ordinal or rank order scale that can also be referred to as a nonmetric scale.  Respondents evaluate two or more objects at one time and objects are directly compared with one another as part of the

6. What do you mean by Research Problem? Explain the steps involved in research problem identification process.

Answer: Specifying the research question is one of the first methodological steps the investigator has to take when undertaking research. The research question must be accurately and clearly defined.

Choosing a research question is the central element of both quantitative and qualitative research and in some cases it may precede construction of the conceptual framework of study. In all cases, it makes the theoretical assumptions in the framework more explicit, most of all it indicates what the researcher wants to know most and first.

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